{"id":203079,"date":"2023-02-15T12:15:45","date_gmt":"2023-02-15T11:15:45","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=203079"},"modified":"2023-02-15T12:15:45","modified_gmt":"2023-02-15T11:15:45","slug":"nouvelle-extension-digitale-chez-rmb-avec-lintegration-des-sites-de-france-televisions","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouvelle-extension-digitale-chez-rmb-avec-lintegration-des-sites-de-france-televisions\/","title":{"rendered":"Nouvelle extension digitale chez RMB avec l\u2019int\u00e9gration des sites de France T\u00e9l\u00e9visions"},"content":{"rendered":"<p>RMB \u00e9largisse son offre aux IP belges des sites internet du groupe France T\u00e9l\u00e9visions. Un portefeuille de marques premium rejoint ainsi l\u2019offre vid\u00e9o online et display d\u00e9j\u00e0 en place.<\/p>\n<p>Il est connu que les audiences belges sont aussi de grandes consommatrices de contenus fran\u00e7ais. C\u2019est dans ce contexte que FranceTV Publicit\u00e9, la r\u00e9gie publicitaire du groupe France T\u00e9l\u00e9visions, a souhait\u00e9 confier \u00e0 RMB la commercialisation des espaces digitaux des sites visit\u00e9s par des IP belges.<\/p>\n<p>Les sites repr\u00e9sent\u00e9s par FranceTV Publicit\u00e9 constituent un \u00e9cosyst\u00e8me premium agr\u00e9geant des marques de r\u00e9f\u00e9rence (france.tv, franceinfo:, france.tv sport, meteofrance, tv5monde, etc.) et repr\u00e9sentant une grande diversit\u00e9 de th\u00e9matiques (info, sport, fiction, famille, sant\u00e9, millennials, etc.) pour tous les publics. La plateforme france.tv (France 2, France 3, France 4, France 5, etc.), pour ne citer qu\u2019elle, attire une audience exclusive avec ses directs, son catalogue riche et ses contenus 100% num\u00e9riques.<\/p>\n<p>Pour les annonceurs belges, l\u2019acc\u00e8s aux inventaires des sites de FranceTV Publicit\u00e9 sera possible via les formats vid\u00e9o online et\/ou display. Ce nouvel inventaire sera int\u00e9gr\u00e9 dans les offres digitales de RMB : r\u00e9seau RON vid\u00e9o, packs vid\u00e9o th\u00e9matiques et display network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FranceTV Publicit\u00e9, la r\u00e9gie publicitaire du groupe France T\u00e9l\u00e9visions, confie \u00e0 RMB la commercialisation des espaces digitaux des sites visit\u00e9s par des IP belges.<\/p>\n","protected":false},"author":7,"featured_media":199802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[184,15772,7831],"class_list":["post-203079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-france-televisions","tag-francetv-publicite-fr","tag-rmb-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouvelle extension digitale chez RMB avec l\u2019int\u00e9gration des sites de France T\u00e9l\u00e9visions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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