{"id":202827,"date":"2023-02-08T09:44:00","date_gmt":"2023-02-08T08:44:00","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=202827"},"modified":"2023-08-17T12:14:10","modified_gmt":"2023-08-17T10:14:10","slug":"le-theme-central-du-35eme-bam-student-congress-le-role-du-marketing-dans-le-developpement","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-theme-central-du-35eme-bam-student-congress-le-role-du-marketing-dans-le-developpement\/","title":{"rendered":"Le th\u00e8me central du 35\u00e8me BAM Student Congress : Le r\u00f4le du marketing dans le d\u00e9veloppement durable"},"content":{"rendered":"<p><strong>Le 9 mars, le Wallonia Conference Center \u00e0 Mons accueillera la 35e \u00e9dition du BAM Student Congress. Pour la premi\u00e8re fois depuis 2020, cet \u00e9v\u00e9nement se d\u00e9roulera \u00e0 nouveau en pr\u00e9sentiel. BAM esp\u00e8re accueillir quelque 1.500 \u00e9tudiants pour discuter du r\u00f4le que le marketing peut jouer dans la transition des entreprises vers un monde plus durable.<\/strong><\/p>\n<p>Alors que l\u2019\u00e9dition\u00a02020 avait \u00e9chapp\u00e9 de justesse au coronavirus, les deux ann\u00e9es suivantes, le congr\u00e8s a \u00e9t\u00e9 contraint d\u2019adopter une forme digitale. <strong>Jasmine Paesmans<\/strong>, enseignante \u00e0 la Haute \u00c9cole Condorcet dans le Hainaut et membre de l\u2019\u00e9quipe d\u2019organisation, se r\u00e9jouit que le congr\u00e8s puisse de nouveau avoir lieu en pr\u00e9sentiel. \u00ab\u00a0<em>Je suis tr\u00e8s heureuse que nous puissions de nouveau nous rencontrer et avoir de vrais \u00e9changes.<\/em>\u00a0\u00bb<\/p>\n<p>Les \u00e9tudiants de derni\u00e8re ann\u00e9e de <strong>Condorcet<\/strong> ont contribu\u00e9 \u00e0 l\u2019organisation de l\u2019\u00e9v\u00e9nement dans le cadre du cours \u00ab\u00a0marketing \u00e9v\u00e9nementiel\u00a0\u00bb. Ils ont \u00e9t\u00e9 charg\u00e9s de trouver les orateurs, de g\u00e9rer les aspects pratiques et de s\u2019occuper de la communication.<\/p>\n<p><strong>BAM<\/strong> a choisi cette fois-ci de se centrer sur le r\u00f4le du marketing dans le d\u00e9veloppement durable. Outre des soci\u00e9t\u00e9s telles que <strong>aSmartWorld<\/strong>, qui op\u00e8re dans le secteur des dispositifs mobiles reconditionn\u00e9s et \u0153uvre en faveur de l\u2019inclusion num\u00e9rique, des entreprises comme <strong>Google<\/strong> et <strong>Samsung<\/strong> seront \u00e9galement au rendez-vous.<\/p>\n<p>\u00ab\u00a0<em>Nous voulons \u00e9laborer un programme \u00e9quilibr\u00e9 en pr\u00e9sentant un maximum de domaines<\/em>\u00a0\u00bb, explique Jasmine Paesmans \u00e0 propos de cet \u00e9v\u00e9nement. \u00ab\u00a0<em>Nous essayons \u00e9galement de regarder au-del\u00e0 du marketing purement commercial\u00a0: par exemple, nous abordons le marketing culturel, en prenant notamment le cas d\u2019une \u00e9cole de danse, et le marketing urbain.<\/em>\u00a0\u00bb<\/p>\n<p>Le matin, toute une brochette d\u2019orateurs se succ\u00e9deront sur la sc\u00e8ne. Apr\u00e8s la pause d\u00e9jeuner, les \u00e9tudiants pourront choisir entre diff\u00e9rents workshops et pr\u00e9sentations sur la durabilit\u00e9 et des visites dans plusieurs entreprises situ\u00e9es \u00e0 proximit\u00e9 du centre de conf\u00e9rence. Au cours du mois de f\u00e9vrier, BAM fournira toutes les informations sur les inscriptions dans les diff\u00e9rents \u00e9tablissements d\u2019enseignement.<\/p>\n<p>Plus d&rsquo;informations dans notre <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/bam-student-congress-2023\/\">rubrique Agenda<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BAM esp\u00e8re accueillir quelque 1.500 \u00e9tudiants lors du 35e BAM Student Congress, le 9 mars, pour discuter du r\u00f4le que le marketing peut jouer dans la transition des entreprises vers un monde plus durable.<\/p>\n","protected":false},"author":4,"featured_media":200839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[8990,11594,19607,19182],"class_list":["post-202827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-congres-des-etudiants-bam","tag-durabilite","tag-jasmine-paesmans-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le th\u00e8me central du 35\u00e8me BAM Student Congress : Le r\u00f4le du marketing dans le d\u00e9veloppement durable<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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