{"id":201933,"date":"2023-01-24T16:13:25","date_gmt":"2023-01-24T15:13:25","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=201933"},"modified":"2023-10-19T10:26:20","modified_gmt":"2023-10-19T08:26:20","slug":"le-cim-en-2023-mesurer-plus-pour-savoir-plus","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-cim-en-2023-mesurer-plus-pour-savoir-plus\/","title":{"rendered":"Le CIM en 2023 : mesurer plus pour savoir plus"},"content":{"rendered":"<p><strong>Si l\u2019ann\u00e9e 2022 a \u00e9t\u00e9 charg\u00e9e en nouveaut\u00e9s pour le CIM, l\u2019ann\u00e9e 2023 ne sera pas en reste. Objectif principal : poursuivre l\u2019extension des mesures d\u2019audience et am\u00e9liorer l\u2019ergonomie des outils.<\/strong><\/p>\n<h3><strong>CIM Internet Luxembourg : une interface plus riche<\/strong><\/h3>\n<p>Le <strong>CIM<\/strong> mesure depuis longtemps le trafic Internet au Luxembourg. Depuis le d\u00e9but de l&rsquo;ann\u00e9e, les souscripteurs ont acc\u00e8s \u00e0 une nouvelle interface avec nettement plus de donn\u00e9es d\u00e9taill\u00e9es pour approfondir leurs analyses : chiffres des sites et des applications s\u00e9par\u00e9s, acc\u00e8s aux r\u00e9sultats des groupes et des sections, donn\u00e9es publiques plus compl\u00e8tes avec des chiffres hebdomadaires et mensuels.<\/p>\n<h3><strong>CIM Audio Time : les tendances de la consommation audio<\/strong><\/h3>\n<p>Le 16 f\u00e9vrier prochain, le CIM publiera la deuxi\u00e8me \u00e9dition de son \u00e9tude <strong>CIM Audio Time<\/strong>, qui a pour ambition de donner une image compl\u00e8te du paysage audio en Belgique (radio, podcasts, streaming, etc.). Comme il s&rsquo;agit de la deuxi\u00e8me \u00e9dition de l\u2019\u00e9tude, il sera possible d&rsquo;identifier les grandes tendances de la consommation audio.<\/p>\n<h3>Radio Stream Monitor : ajout de l\u2019audio on demand<\/h3>\n<p>Depuis 2019, le CIM publie quotidiennement les volumes de consommation du streaming radio live. Cette ann\u00e9e, l\u2019\u00e9tude sera \u00e9largie pour englober les contenus \u00e0 la demande, ce qui permettra d\u2019\u00e9valuer la consommation des podcasts et de l\u2019audio \u00e0 la demande par marque, jusqu\u2019au niveau des programmes et \u00e9pisodes individuels.<\/p>\n<h3>Total Video Advertising planner : plus de plateformes en ligne<\/h3>\n<p>Lanc\u00e9 l\u2019ann\u00e9e derni\u00e8re, le <strong>Total Video Advertising planner<\/strong> (ToVA) permet le planning strat\u00e9gique de la t\u00e9l\u00e9vision, la vid\u00e9o instream des acteurs locaux et de <strong>YouTube<\/strong>. Cette ann\u00e9e, <strong>Twitch<\/strong> suivra comme deuxi\u00e8me acteur vid\u00e9o instream international, accompagn\u00e9 par l\u2019offre vid\u00e9o \u201cinstream\u201d des stations radio, la vid\u00e9o \u201coutstream\u201d des \u00e9diteurs, 2ememain\/2dehands, les m\u00e9dias sociaux et les services de streaming.<\/p>\n<h3>CIM Software Panel : mesurer les non-souscripteurs en digital<\/h3>\n<p>Le probl\u00e8me est connu : les plateformes internationales ne participent pas aux mesures ind\u00e9pendantes comme celle de CIM Gemius. La solution pr\u00e9conis\u00e9e par le CIM, c\u2019est un panel de surfeurs qui installent l\u2019application ou plug-in NetPanel de Gemius sur leurs appareils. Cela permettra d\u2019analyser l\u2019offre des souscripteurs en m\u00eame temps que les Facebook, YouTube et Amazon de ce monde.<\/p>\n<h3>Belgian Publishing Survey : ajout des formats non-read (audio et vid\u00e9o)<\/h3>\n<p>L\u2019ancienne National Readership Survey (NRS) se transforme en <strong>Belgian Publishing Survey<\/strong> (BPS). Apr\u00e8s plusieurs ann\u00e9es d\u2019audience des marques de presse en papier et en digital, l\u2019\u00e9tude presse \u00e9largit son p\u00e9rim\u00e8tre pour int\u00e9grer la consommation des formats audio et vid\u00e9o des marques de presse.<\/p>\n<h3>CIM TAM : \u00ab autre usage de l\u2019\u00e9cran TV \u00bb<\/h3>\n<p>Cela fait d\u00e9j\u00e0 longtemps que les \u00e9metteurs et agences veulent savoir ce qui se cache exactement derri\u00e8re \u00ab l\u2019autre usage de l\u2019\u00e9cran TV \u00bb. C&rsquo;est dans cet esprit que le CIM d\u00e9veloppe une approche pour faire l\u2019inventaire de la SVOD, en commen\u00e7ant par les volumes de visionnage de Netflix, Disney+, Streamz, etc.<\/p>\n<h3>Retour d\u2019une \u00e9tude Cin\u00e9ma au CIM<\/h3>\n<p>Apr\u00e8s plusieurs ann\u00e9es d\u2019absence, le CIM envisage le retour d\u2019une \u00e9tude Cin\u00e9ma, cette fois-ci avec une nouvelle m\u00e9thode hybride qui devrait mieux r\u00e9pondre \u00e0 la r\u00e9alit\u00e9 du planning Cin\u00e9ma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si l\u2019ann\u00e9e 2022 a \u00e9t\u00e9 charg\u00e9e en nouveaut\u00e9s, l\u2019ann\u00e9e 2023 ne sera pas en reste pour le CIM. L\u2019objectif principal est de poursuivre l\u2019extension des mesures d\u2019audience et d\u2019am\u00e9liorer l\u2019ergonomie des outils.<\/p>\n","protected":false},"author":4,"featured_media":186115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[7098,17970,19960,9768,14626,19144,19145,18825],"class_list":["post-201933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-cim-fr","tag-cim-audio-time-fr","tag-belgian-publishing-survey-fr","tag-cim-internet-fr","tag-radio-stream-monitor-fr","tag-cim-software-panel-fr","tag-cim-tam-fr","tag-total-video-advertising-planner-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le CIM en 2023 : mesurer plus pour savoir plus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-cim-en-2023-mesurer-plus-pour-savoir-plus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le CIM en 2023 : mesurer plus pour savoir plus\" \/>\n<meta property=\"og:description\" content=\"Si l\u2019ann\u00e9e 2022 a \u00e9t\u00e9 charg\u00e9e en nouveaut\u00e9s, l\u2019ann\u00e9e 2023 ne sera pas en reste pour le CIM. 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