{"id":201831,"date":"2023-01-23T09:16:08","date_gmt":"2023-01-23T08:16:08","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=201831"},"modified":"2023-01-23T17:01:44","modified_gmt":"2023-01-23T16:01:44","slug":"bam-sassocie-a-la-pas-ici-initiative-de-vlcm","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/bam-sassocie-a-la-pas-ici-initiative-de-vlcm\/","title":{"rendered":"BAM s\u2019associe \u00e0 l&rsquo;initiative \u00ab Pas Ici \u00bb de VLCM"},"content":{"rendered":"<p><strong>Les r\u00e9seaux sociaux ne doivent pas tol\u00e9rer les discours haineux. Tel est le message que veut transmettre la charte \u00ab Pas Ici \u00bb, une initiative de l\u2019association flamande VLCM (qui regroupe les professionnels des r\u00e9seaux sociaux) avec le soutien de BAM.<\/strong><\/p>\n<p>Les Social Media Managers sont confront\u00e9s tous les jours\u00a0\u00e0 la publication de messages haineux sur les comptes sociaux d\u2019entreprises et de marques. Ces messages, que ces responsables doivent traiter, peuvent avoir de graves r\u00e9percussions sur ces acteurs. C\u2019est pourquoi la <strong>VLCM<\/strong> (l\u2019association flamande des gestionnaires de communaut\u00e9) profite intelligemment du Community Manager Appreciation Day pour publier la charte \u00ab <strong>Pas Ici <\/strong>\u00bb.<\/p>\n<h3><strong>En quoi consiste cette charte\u00a0?<\/strong><\/h3>\n<p>La \u00ab\u00a0<a href=\"https:\/\/pasici.be\/\">Pas Ici Charter<\/a>\u00a0\u00bb propose une s\u00e9rie de r\u00e8gles internes en mati\u00e8re de commentaires en ligne. Plus pr\u00e9cis\u00e9ment, la charte de la VLCM explique ce qui est autoris\u00e9 sur les r\u00e9seaux sociaux et ce que l\u2019on entend exactement par discours haineux. Elle propose en outre diff\u00e9rents outils aux responsables de r\u00e9seaux sociaux pour apprendre \u00e0 g\u00e9rer ces messages de haine. Enfin, elle offre un guide pour aider les entreprises \u00e0 r\u00e9diger un code de bonne conduite destin\u00e9 aux utilisateurs.<\/p>\n<h3><strong>BAM appuie l\u2019initiative<\/strong><\/h3>\n<p>Plusieurs entreprises et associations ont sign\u00e9 la charte. En plus de Proximus, Publicis Groupe, bpost et Telenet, <strong>BAM<\/strong> soutient pleinement l\u2019initiative de la VLCM. De cette mani\u00e8re, BAM veut faire prendre conscience \u00e0 tous les marketers que les discours de haine n\u2019ont pas leur place en communication. Qui plus est, l\u2019association marketing encouragera tous ses membres \u00e0 faire conna\u00eetre la charte autour d\u2019eux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9seaux sociaux ne doivent pas tol\u00e9rer les discours haineux. Tel est le message que veut transmettre la charte \u00ab\u00a0Pas Ici \u00bb, une initiative de l\u2019association VLCM (qui regroupe les professionnels des r\u00e9seaux sociaux) avec le soutien de BAM.<\/p>\n","protected":false},"author":4,"featured_media":201832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8990,19133,6728,14526],"class_list":["post-201831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-pas-ici-charter","tag-social-media-fr","tag-vlcm-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAM s\u2019associe \u00e0 l&#039;initiative \u00ab Pas Ici \u00bb de VLCM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/bam-sassocie-a-la-pas-ici-initiative-de-vlcm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAM s\u2019associe \u00e0 l&#039;initiative \u00ab Pas Ici \u00bb de VLCM\" \/>\n<meta property=\"og:description\" content=\"Les r\u00e9seaux sociaux ne doivent pas tol\u00e9rer les discours haineux. 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