{"id":200149,"date":"2022-12-05T10:12:51","date_gmt":"2022-12-05T09:12:51","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=200149"},"modified":"2022-12-05T16:38:34","modified_gmt":"2022-12-05T15:38:34","slug":"we-media-et-uba-lancent-le-media-trust-guide","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/we-media-et-uba-lancent-le-media-trust-guide\/","title":{"rendered":"We Media et UBA lancent le Media Trust Guide"},"content":{"rendered":"<p><strong>Digital Ad Trust (DAT), le label pour les sites web belges fiables, existe depuis 2019. Aujourd&rsquo;hui, ses initiateurs, UBA et We Media, font un pas de plus. Le Media Trust Guide offre d\u00e9sormais aux annonceurs une feuille de route attestant de la qualit\u00e9 des annonces digitales.<\/strong><\/p>\n<p><strong>UBA<\/strong> et<strong> We Media<\/strong> ont pris en 2019 l\u2019initiative de cr\u00e9er un label. <strong>Digital Ad Trust<\/strong> (DAT) entend, sur base d&rsquo;une s\u00e9rie de crit\u00e8res comme la user-friendliness, la viewability, la brand safety, d\u00e9finir la transparence dans la protection des donn\u00e9es et en d\u00e9duire quels sont les sites locaux de confiance, sur base d\u2019un audit de fma Belgium.<\/p>\n<p>UBA et We Media ont lanc\u00e9 le <strong>Media Trust Guide<\/strong> afin d\u2019aider les annonceurs \u00e0 mieux comprendre les crit\u00e8res qui r\u00e9gissent le DAT, et \u00e0 voir l\u2019\u00e9tendue des possibilit\u00e9s dont ils disposent pour auditer un (ou des) site(s) web. Outre les crit\u00e8res, les annonceurs et agences m\u00e9dia int\u00e9ress\u00e9s pourront en tirer une feuille de route. Le tout aide \u00e0 identifier des partenaires m\u00e9dia fiables d\u2019une part, et \u00e0 \u00e9tendre l\u2019univers DAT d\u2019autre part.<\/p>\n<p><a href=\"https:\/\/digitaladtrust.be\/the-media-trust-guide\/\">T\u00e9l\u00e9chargez le guide ici.<\/a><\/p>\n<p>\u00ab <em>Cela participe \u00e0 l\u2019\u00e9ducation n\u00e9cessaire du march\u00e9, et \u00e0 la capacit\u00e9 de DAT de s\u2019installer comme standard \u00e0 terme<\/em> \u00bb, dit <strong>Jos\u00e9 Fernandez<\/strong>, Chief Customer Experience, Marketing &amp; Digital Officer chez D\u2019Ieteren. \u00ab <em>La communication est cl\u00e9.<\/em> \u00bb<\/p>\n<p>\u00ab <em>J\u2019ai l\u2019impression que tout le monde pense ma\u00eetriser le sujet digital, mais c\u2019est loin d\u2019\u00eatre le cas !<\/em> \u00bb, conclut <strong>Aurore Devos<\/strong>, Senior Manager Digital Marketing &amp; Media Coordination Benelux chez The Walt Disney Company. \u00ab <em>Ce guide aide \u00e0 mieux appr\u00e9hender la compr\u00e9hension des d\u00e9fis pos\u00e9s par la fiabilit\u00e9 et les \u00e9l\u00e9ments techniques y aff\u00e9rant<\/em>. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UBA et We Media ont pris, en 2019, l\u2019initiative de b\u00e2tir un label : le Digital Ad Trust (DAT). Maintenant, les initiateurs ont lanc\u00e9 le Media Trust Guide afin d\u2019aider les annonceurs \u00e0 d\u00e9velopper une vision sur les crit\u00e8res derri\u00e8re le DAT.<\/p>\n","protected":false},"author":4,"featured_media":200147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[19007,12792,13435,19005,14656,10744],"class_list":["post-200149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-aurore-devos-fr","tag-digital-ad-trust-belgium-fr","tag-jose-fernandez-fr","tag-media-trust-guide-fr","tag-uba-united-brands-association-fr","tag-we-media-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We Media et UBA lancent le Media Trust Guide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/we-media-et-uba-lancent-le-media-trust-guide\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Media et UBA lancent le Media Trust Guide\" \/>\n<meta property=\"og:description\" content=\"UBA et We Media ont pris, en 2019, l\u2019initiative de b\u00e2tir un label : le Digital Ad Trust (DAT). 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