{"id":199438,"date":"2022-11-17T15:43:35","date_gmt":"2022-11-17T14:43:35","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=199438"},"modified":"2022-11-17T20:43:27","modified_gmt":"2022-11-17T19:43:27","slug":"spyke-et-studio-helsinki-lancent-le-deuxieme-episode-de-la-serie-de-podcasts-revelations-of-a-cmo","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/spyke-et-studio-helsinki-lancent-le-deuxieme-episode-de-la-serie-de-podcasts-revelations-of-a-cmo\/","title":{"rendered":"SPYKE et Studio Helsinki lancent le deuxi\u00e8me \u00e9pisode de la s\u00e9rie de podcasts \u00ab Revelations of a CMO \u00bb"},"content":{"rendered":"<p><strong>Comment faire du marketing dans une entreprise fortement ax\u00e9e sur le B2B ? Voil\u00e0 la question \u00e0 laquelle tentait de r\u00e9pondre le deuxi\u00e8me \u00e9pisode de \u00ab Revelations of a CMO \u00bb, la s\u00e9rie de podcasts mensuels r\u00e9alis\u00e9s par l\u2019agence de content marketing SPYKE et l\u2019agence de radio et de musique Studio Helsinki, avec le soutien de DPG Media Advertising. L&rsquo;invit\u00e9e du jour \u00e9tait Sabine De veilder, CMO d\u2019Arvesta.<\/strong><\/p>\n<p>La s\u00e9rie \u00ab Revelations of a CMO \u00bb, cr\u00e9\u00e9e par <strong>SPYKE<\/strong> et<strong> Studio Helsinki<\/strong> en collaboration avec <strong>DPG Media Advertising<\/strong>, entend offrir des points de rep\u00e8re aux responsables marketing. Au cours d\u2019un long entretien, des CMO partagent leurs points de vue et leurs exp\u00e9riences.<\/p>\n<p><a href=\"https:\/\/revelationsofacmo.be\/\">L&rsquo;invit\u00e9 pour ce deuxi\u00e8me \u00e9pisode \u00e9tait <strong>Sabine De veilder<\/strong>.<\/a> Elle est Chief Marketing Officer chez <strong>Arvesta<\/strong>, le plus grand partenaire belge de services complets pour les agriculteurs et les horticulteurs, dont l\u2019enseigne AVEVE est le fleuron.<\/p>\n<p>Dans le podcast, Sabine De veilder parle, entre autres, du lien entre durabilit\u00e9 et innovation, de l\u2019importance d\u2019un positionnement actif de la marque d\u2019entreprise et du r\u00f4le central du marketing chez Arvesta. Elle insiste sur le spectre tr\u00e8s large que peut recouvrir le marketing, d\u00e9voile les nombreuses similitudes entre B2B et B2C et explique pourquoi, dans la pratique, chaque employ\u00e9 est un marketer.<\/p>\n<p>\u00ab Revelations of a CMO \u00bb para\u00eet chaque mois. Le troisi\u00e8me \u00e9pisode est pr\u00e9vu pour d\u00e9cembre 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment faire du marketing dans une entreprise ax\u00e9e sur le B2B ? Voil\u00e0 la question \u00e0 laquelle tentait de r\u00e9pondre le 2e \u00e9pisode de \u00ab Revelations of a CMO \u00bb, la s\u00e9rie de podcasts r\u00e9alis\u00e9s par SPYKE et Studio Helsinki, avec le soutien de DPG Media.<\/p>\n","protected":false},"author":4,"featured_media":198578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[14657,11611,18971,12784,14492],"class_list":["post-199438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-dpg-media-advertising-fr","tag-podcast-fr","tag-sabine-de-veilder-fr","tag-spyke-fr","tag-studio-helsinki-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SPYKE et Studio Helsinki lancent le deuxi\u00e8me \u00e9pisode de la s\u00e9rie de podcasts \u00ab Revelations of a CMO \u00bb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/spyke-et-studio-helsinki-lancent-le-deuxieme-episode-de-la-serie-de-podcasts-revelations-of-a-cmo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPYKE et Studio Helsinki lancent le deuxi\u00e8me \u00e9pisode de la s\u00e9rie de podcasts \u00ab Revelations of a CMO \u00bb\" \/>\n<meta property=\"og:description\" content=\"Comment faire du marketing dans une entreprise ax\u00e9e sur le B2B ? 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