{"id":198536,"date":"2022-10-20T12:52:48","date_gmt":"2022-10-20T10:52:48","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=198536"},"modified":"2022-10-24T11:07:41","modified_gmt":"2022-10-24T09:07:41","slug":"cim-ram-analyse-de-dpg-media-et-ip-belgium","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/cim-ram-analyse-de-dpg-media-et-ip-belgium\/","title":{"rendered":"CIM RAM : Analyse DPG Media et IP Belgium"},"content":{"rendered":"

Avec plus de 5 millions d’auditeurs par semaine dans le Nord et plus de 3,5 millions d’auditeurs dans le Sud – toutes stations de radio confondues – la derni\u00e8re \u00e9tude du CIM RAM r\u00e9v\u00e8le d’excellents r\u00e9sultats pour la radio en tant que m\u00e9dia. La radio continue de toucher 9 personnes sur 10 par semaine dans le Nord et 8 personnes sur 10 dans le Sud.<\/strong><\/p>\n

Dans le Nord<\/strong>, les radios repr\u00e9sent\u00e9es par DPG Media<\/strong> atteignent 41,4%<\/strong> de part de march\u00e9 parmi les 18-54 ans, tandis qu’IP Belgium, avec son offre en n\u00e9erlandais, atteint une part de march\u00e9 de 7,9% parmi ce groupe cible. Dans le Sud<\/strong>, les radios repr\u00e9sent\u00e9es par IP Belgium<\/strong> avec leurs offres en langue fran\u00e7aise repr\u00e9sentent 50,5%<\/strong> des parts de march\u00e9 dans la tranche d’\u00e2ge 18-54 ans.<\/p>\n

R\u00e9sultats sp\u00e9cifiques<\/h3>\n

Dans le Nord : Qmusic<\/strong> et Joe<\/strong> sont respectivement les deuxi\u00e8me et troisi\u00e8me stations parmi les auditeurs de 12 ans et plus dans le nord du pays. Qmusic confirme sa premi\u00e8re position avec 22,7% de part de march\u00e9 dans la tranche d’\u00e2ge 18-54 ans. Apr\u00e8s avoir augment\u00e9 lors de la vague pr\u00e9c\u00e9dente, Joe conserve une bonne part de march\u00e9 dans la tranche d’\u00e2ge 18-54 ans avec 11,8%. Dans la tranche d’\u00e2ge 12+, Willy<\/strong> a plus de 108 000 auditeurs par semaine.<\/p>\n

Dans le Sud : Radio Contact<\/strong> est le leader dans le Sud avec une part de march\u00e9 de plus de 20,7% dans la tranche d’\u00e2ge 18-54 ans. Bel RTL<\/strong>, avec une part de march\u00e9 de 8,3%, reste stable dans la tranche d’\u00e2ge 18-54 ans.<\/p>\n

R\u00e9sultats sp\u00e9cifiques stations des radio externes<\/h3>\n

Dans le Sud : Nostalgie<\/strong> et Nostalgie+<\/strong> sont rest\u00e9s stables dans le Sud dans la tranche d’\u00e2ge 12+, avec une part de march\u00e9 de 16,6%, atteignant 942 303. Fun Radio<\/strong> a augment\u00e9 sa part de march\u00e9 \u00e0 4,1% dans la tranche d’\u00e2ge 18-54 ans et \u00e0 8,3% dans la tranche d’\u00e2ge principale 12-34 ans.<\/p>\n

Dans le Nord : Nostalgie Vlaanderen<\/strong> et Nostalgie+ Vlaanderen<\/strong> ont atteint une part de march\u00e9 de 6,6% dans le groupe des 18 \u00e0 54 ans. TOPradio<\/strong> s’impose dans son c\u0153ur de cible, les 18-44 ans, avec une part de march\u00e9 de 2,2%.<\/p>\n

Steve Van den Audenaerde<\/strong>, Director Audio Business & On Demand, compl\u00e8te l’analyse du CIM : \u00ab\u00a0Les tr\u00e8s bons r\u00e9sultats des cha\u00eenes dirig\u00e9es par DPG Media, tant en Belgique n\u00e9erlandophone que francophone, garantissent un impact positif. Plus que jamais, les stations priv\u00e9es se sont av\u00e9r\u00e9es \u00eatre la r\u00e9ponse \u00e0 ce que les Belges recherchent dans les moments difficiles – un compagnon quotidien joyeux et fiable dans les moments difficiles.<\/em>\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans le Nord, les radios repr\u00e9sent\u00e9es par DPG Media atteignent 41,4 % de part de march\u00e9 dans la tranche d’\u00e2ge 18-54 ans. Dans le Sud, les radios repr\u00e9sent\u00e9es par IP Belgium avec leurs offres en fran\u00e7ais repr\u00e9sentent 50,5% de la part de march\u00e9.<\/p>\n","protected":false},"author":25,"featured_media":198511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[2283,10526,12369,8498,7584,2280,9023,12763,8503,8506,1149,10487,12716],"class_list":["post-198536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bel-rtl","tag-cim-ram-fr","tag-dpg-media-fr","tag-fun-radio-fr","tag-ip-belgium-fr","tag-joe","tag-nostalgie-vlaanderen-fr","tag-nostalgie-fr","tag-qmusic-fr","tag-radio-contact-fr","tag-radio-nostalgie","tag-steve-van-den-audenaerde-fr","tag-willy-fr"],"acf":[],"yoast_head":"\nCIM RAM : Analyse DPG Media et IP Belgium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/cim-ram-analyse-de-dpg-media-et-ip-belgium\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIM RAM : Analyse DPG Media et IP Belgium\" \/>\n<meta property=\"og:description\" content=\"Dans le Nord, les radios repr\u00e9sent\u00e9es par DPG Media atteignent 41,4 % de part de march\u00e9 dans la tranche d'\u00e2ge 18-54 ans. 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