{"id":197508,"date":"2022-09-23T13:16:51","date_gmt":"2022-09-23T11:16:51","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=197508"},"modified":"2022-09-23T14:46:10","modified_gmt":"2022-09-23T12:46:10","slug":"ads-data-explique-sa-strategie-de-data-cross-plateformes","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/ads-data-explique-sa-strategie-de-data-cross-plateformes\/","title":{"rendered":"Ads &#038; Data explique sa strat\u00e9gie de data cross-plateformes"},"content":{"rendered":"<p>Ads &amp; Data pr\u00e9sente sa strat\u00e9gie en mati\u00e8re de data, qui part d&rsquo;un \u00e9cosyst\u00e8me en ligne dans lequel les donn\u00e9es des diff\u00e9rents partenaires (Mediahuis, SBS et VRT) sont rassembl\u00e9es dans une DMP centrale.<\/p>\n<p>Cet \u00e9cosyst\u00e8me cross-plateforme, cr\u00e9\u00e9 sur la base de first party data provenant d&rsquo;\u00e9diteurs, de diffuseurs et d&rsquo;acteurs des t\u00e9l\u00e9communications, garantit que la data en ligne peut \u00eatre reli\u00e9e \u00e0 la data des t\u00e9l\u00e9communications et vice versa.<\/p>\n<p>Plus d&rsquo;informations dans notre <a href=\"https:\/\/www.mediaspecs.be\/ads-data-licht-crossplatform-datastrategie-toe\/\">article en n\u00e9erlandais<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet \u00e9cosyst\u00e8me cross-plateforme, cr\u00e9\u00e9 sur la base de first party data provenant d&rsquo;\u00e9diteurs, de diffuseurs et d&rsquo;acteurs des t\u00e9l\u00e9communications, garantit que la data en ligne peut \u00eatre reli\u00e9e \u00e0 la data des t\u00e9l\u00e9communications et vice versa.<\/p>\n","protected":false},"author":25,"featured_media":173852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[16125,18786,3446,9138,8348,100,8265],"class_list":["post-197508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-ads-data-fr","tag-first-party-data-fr","tag-mediahuis","tag-proximus-fr","tag-sbs-belgium-fr","tag-telenet","tag-vrt-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ads &amp; 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