{"id":196029,"date":"2022-08-25T14:34:11","date_gmt":"2022-08-25T12:34:11","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=196029"},"modified":"2022-09-07T16:29:13","modified_gmt":"2022-09-07T14:29:13","slug":"rmb-et-clear-channel-renforcent-leur-partenariat","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/rmb-et-clear-channel-renforcent-leur-partenariat\/","title":{"rendered":"RMB et Clear Channel renforcent leur partenariat"},"content":{"rendered":"<p><strong>RMB et Clear Channel multiplient les collaborations. Les deux r\u00e9gies ont un r\u00e9seau d\u2019\u00e9crans, au sein du foyer et dans l\u2019espace public<\/strong><\/p>\n<p>En cette rentr\u00e9e 2022, <strong>RMB<\/strong> et <strong>Clear Channel<\/strong> lancent leur premier<a href=\"https:\/\/rmb.be\/uploaded\/rmb_-_clear_channel_-_back_to_school_-_offre_vdef.pdf\"><strong> combo ATV + DOOH <\/strong>avec une offre \u00ab Back to School \u00bb<\/a> sp\u00e9cifiquement cibl\u00e9e sur les familles avec enfants et les \u00e9tudiants. D\u2019autres combinaisons sont en pr\u00e9paration et annonc\u00e9es pour ce dernier trimestre 2022.<\/p>\n<p>Les deux r\u00e9gies collaborent \u00e9galement pour d\u00e9velopper une offre destin\u00e9e aux annonceurs les plus actifs en mati\u00e8re de durabilit\u00e9. Celle-ci se mat\u00e9rialisera par l\u2019utilisation d\u2019un nouveau format publicitaire qui sera activ\u00e9 en affichage et en DOOH d\u2019une part, ainsi qu\u2019en TV et TV Adress\u00e9e d\u2019autre part.<\/p>\n<p><strong>Val\u00e9rie Janssens<\/strong>, Director of Development chez RMB : \u00ab <em>D\u2019un c\u00f4t\u00e9, nous avons la conviction que les r\u00e9seaux m\u00e9dias belges sont les plus puissants et les plus qualitatifs pour r\u00e9pondre aux besoins des annonceurs. De l\u2019autre, nous avons pu d\u00e9montrer que les combinaisons de m\u00e9dias associ\u00e9es \u00e0 la data boostent leur efficacit\u00e9. Cette \u00e9vidence rapproche forc\u00e9ment RMB de Clear Channel avec qui nous partageons la pertinence des possibilit\u00e9s de ciblage et la qualit\u00e9 des audiences.<\/em> \u00bb<\/p>\n<p>RMB et Clear Channel seront \u00e9galement \u00e0 nouveau partenaires \u00e0 l\u2019occasion de la World Cup 2022 avec l\u2019offre<strong> \u00ab Goal of the Day \u00bb<\/strong> qui associe les annonceurs aux meilleurs goals de la comp\u00e9tition diffus\u00e9s en DOOH.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RMB et Clear Channel multiplient les collaborations. En cette rentr\u00e9e 2022, RMB et Clear Channel lancent leur premier combo ATV + DOOH avec une offre \u00ab Back to School \u00bb sp\u00e9cifiquement cibl\u00e9e sur les familles avec enfants et les \u00e9tudiants.<\/p>\n","protected":false},"author":4,"featured_media":196027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[13905,7999,7601,7831,15650],"class_list":["post-196029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-adressable-tv-advertising","tag-clear-channel-belgium-fr","tag-dooh-digital-out-of-home-fr","tag-rmb-fr","tag-valerie-janssens-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RMB et Clear Channel renforcent leur partenariat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/rmb-et-clear-channel-renforcent-leur-partenariat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RMB et Clear Channel renforcent leur partenariat\" \/>\n<meta property=\"og:description\" content=\"RMB et Clear Channel multiplient les collaborations. 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