{"id":195406,"date":"2022-07-12T13:44:13","date_gmt":"2022-07-12T11:44:13","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=195406"},"modified":"2022-07-12T18:05:20","modified_gmt":"2022-07-12T16:05:20","slug":"nouvelle-ratecard-digitale-pour-ipm-advertising","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/nouvelle-ratecard-digitale-pour-ipm-advertising\/","title":{"rendered":"Nouvelle ratecard digitale pour IPM Advertising"},"content":{"rendered":"<p><strong>La nouvelle grille tarifaire s\u2019articule autour de quatre produits de r\u00e9f\u00e9rence : le display, la vid\u00e9o, la data et le programmatique.<\/strong><\/p>\n<p>\u00ab <em>Nous avons voulu simplifier notre offre<\/em> \u00bb, dit <strong>Thierry Hottat<\/strong>, directeur op\u00e9rationnel de la r\u00e9gie. \u00ab <em>Dans le monde num\u00e9rique, il n\u2019a jamais \u00e9t\u00e9 aussi facile de r\u00e9aliser une campagne marketing. Nous voulons proposer une ratecard en ad\u00e9quation avec les besoins du march\u00e9.<\/em> \u00bb<\/p>\n<p><strong>IPM Advertising<\/strong> propose ainsi plus de 32 millions d\u2019impressions vid\u00e9os par mois. Celles-ci sont g\u00e9n\u00e9r\u00e9es par un inventaire vid\u00e9o qui augmente, chaque semaine, de 400 nouvelles productions : \u00ab <em>Avec notre reach quotidien online de plus de 600.000 personnes, nous sommes devenus incontournables sur le march\u00e9<\/em> \u00bb, explique Thierry Hottat.<\/p>\n<p>Au rayon des innovations, mentionnons encore l\u2019<strong>In-Mail<\/strong>, nouveau produit qui permet au sein d\u2019une newsletter de toucher un lectorat tr\u00e8s engag\u00e9 et r\u00e9ceptif. C\u2019est principalement destin\u00e9 au march\u00e9 belge francophone.<\/p>\n<p>La plaquette tarifaire, disponible dans <a href=\"https:\/\/search.mediaspecs.eu\/fr\/be\/overview\/search(preview:company\/142)\">notre base de donn\u00e9es<\/a>, est valable sur le r\u00e9seau d&rsquo;IPM qui regroupe La Libre, DH Les Sports, L\u2019Avenir, Paris Match, Moustique, Gourmandiz, Logic-Immo, T\u00e9l\u00e9 Pocket, Le Journal des Enfants, Cinebel et LN24.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle grille tarifaire s\u2019articule autour de quatre produits de r\u00e9f\u00e9rence : le display, la vid\u00e9o, la data et le programmatique. \u00ab Nous avons voulu simplifier notre offre \u00bb, dit Thierry Hottat, directeur op\u00e9rationnel d&rsquo;IPM Advertising.<\/p>\n","protected":false},"author":4,"featured_media":195405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[9007,8375,1772],"class_list":["post-195406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-digital-fr","tag-ipm-advertising-fr","tag-thierry-hottat-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nouvelle ratecard digitale pour IPM Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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