{"id":193586,"date":"2022-06-01T10:45:34","date_gmt":"2022-06-01T08:45:34","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=193586"},"modified":"2022-06-16T13:49:14","modified_gmt":"2022-06-16T11:49:14","slug":"iab-mixx-awards-ouverture-des-inscriptions-les-presidents-de-jurys-et-des-categories-sont-connus","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/iab-mixx-awards-ouverture-des-inscriptions-les-presidents-de-jurys-et-des-categories-sont-connus\/","title":{"rendered":"IAB Mixx Awards : ouverture des inscriptions, les pr\u00e9sidents de jurys et les cat\u00e9gories sont connus"},"content":{"rendered":"<p><strong>Le coup d\u2019envoi de l\u2019\u00e9dition 2022 des IAB Mixx Awards est donn\u00e9. Parall\u00e8lement \u00e0 l\u2019ouverture des inscriptions, BAM divulgue les noms des pr\u00e9sidents des jurys, ainsi que certains changements dans les sous-cat\u00e9gories.<\/strong><\/p>\n<p><strong>\u00a0<\/strong>\u00c0 partir d\u2019aujourd\u2019hui, 1er juin, les cr\u00e9atifs, agences m\u00e9dias et annonceurs int\u00e9ress\u00e9s peuvent soumettre leurs meilleures campagnes digitales. Celles-ci seront \u00e9valu\u00e9es par l\u2019un des quatre jurys apr\u00e8s l\u2019\u00e9t\u00e9.<\/p>\n<p>Comme l\u2019ann\u00e9e derni\u00e8re, les<strong> IAB Mixx Awards<\/strong> seront d\u00e9cern\u00e9s dans les cat\u00e9gories suivantes\u00a0: Digital Communications, Digital Marketing Technology, Digital Media et Digital Design &amp; UX. Chaque jury est plac\u00e9 sous la pr\u00e9sidence d\u2019un expert de haut niveau. Cette ann\u00e9e, il s\u2019agit respectivement de <strong>Dhan Claes<\/strong> (Semetis), <strong>Jonathan Jacoby<\/strong> (Space), <strong>Catherine Closset<\/strong> (Stellantis) et <strong>Tim Wolfs<\/strong> (Emakina).<\/p>\n<p>Outre les changements concernant la pr\u00e9sidence des jurys, certaines clarifications ont \u00e9t\u00e9 apport\u00e9es au sein des cat\u00e9gories.<\/p>\n<p>\u00ab\u00a0<em>Dans Digital Media, nous avons chaque ann\u00e9e une sous-cat\u00e9gorie qui r\u00e9compense les initiatives dans un domaine particulier<\/em>\u00a0\u00bb, explique <strong>Benjamin Sekkai<\/strong> (ask locala), pr\u00e9sident des IAB Mixx Awards. \u00ab\u00a0<em>Cette ann\u00e9e, nous avons opt\u00e9 pour l\u2019e-commerce. Le prix \u00ab\u00a0Best E-commerce Media Campaign\u00a0\u00bb r\u00e9compensera la meilleure strat\u00e9gie m\u00e9dia ax\u00e9e sur la vente en ligne. Pour Digital Communications, nous avons d\u00e9cid\u00e9 de simplifier les r\u00e8gles, en r\u00e9partissant les cases entre campagnes commerciales et non commerciales. Pour MarTech, nous avons ajout\u00e9 une nouvelle sous-cat\u00e9gorie\u00a0: Best use of Data Technology.<\/em>\u00a0\u00bb<\/p>\n<p>Le changement le plus important concerne la cat\u00e9gorie <strong>UX &amp; Design<\/strong>. \u00ab\u00a0<em>C\u2019est l\u00e0 que le besoin se faisait le plus sentir d\u2019apporter des pr\u00e9cisions<\/em>\u00a0\u00bb, explique Benjamin Sekkai. \u00ab\u00a0<em>En ligne, l\u2019exp\u00e9rience prend une importance croissante, et celle-ci ne fera que s\u2019accro\u00eetre avec la diminution du nombre de donn\u00e9es exploitables \u00e0 l\u2019avenir. D\u2019o\u00f9 le choix de la sous-cat\u00e9gorie Digital Craft, qui se concentre sur l\u2019exp\u00e9rience design offerte au consommateur, de la sous-cat\u00e9gorie classique UX, UI et UJ (exp\u00e9rience, interface et parcours utilisateur) et de la sous-cat\u00e9gorie Best Experience, qui r\u00e9compensera la meilleure exp\u00e9rience multiplateforme.<\/em>\u00a0\u00bb<\/p>\n<p>Les inscriptions seront cl\u00f4tur\u00e9es le <strong>12\u00a0septembre<\/strong>. La c\u00e9r\u00e9monie de remise des prix aura lieu le <strong>19\u00a0octobre<\/strong> \u00e0 Tour &amp; Taxis.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le coup d\u2019envoi de l\u2019\u00e9dition 2022 des IAB Mixx Awards est donn\u00e9. Parall\u00e8lement \u00e0 l\u2019ouverture des inscriptions, BAM divulgue les noms des pr\u00e9sidents des jurys, ainsi que certains changements dans les sous-cat\u00e9gories.<\/p>\n","protected":false},"author":4,"featured_media":47667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[8990,12977,11325,18353,9192,16920,18354],"class_list":["post-193586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-benjamin-sekkai-fr","tag-catherine-closset","tag-dhan-claes-fr","tag-mixx-awards-fr","tag-jonathan-jacoby-fr","tag-tim-wolfs-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IAB Mixx Awards : ouverture des inscriptions, les pr\u00e9sidents de jurys et les cat\u00e9gories sont connus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/iab-mixx-awards-ouverture-des-inscriptions-les-presidents-de-jurys-et-des-categories-sont-connus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAB Mixx Awards : ouverture des inscriptions, les pr\u00e9sidents de jurys et les cat\u00e9gories sont connus\" \/>\n<meta property=\"og:description\" content=\"Le coup d\u2019envoi de l\u2019\u00e9dition 2022 des IAB Mixx Awards est donn\u00e9. 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