{"id":192576,"date":"2022-05-11T12:39:31","date_gmt":"2022-05-11T10:39:31","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=192576"},"modified":"2022-05-12T14:06:31","modified_gmt":"2022-05-12T12:06:31","slug":"etude-daudience-bruzz-2022-bruzz-est-en-croissance-et-touche-davantage-de-jeunes","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/etude-daudience-bruzz-2022-bruzz-est-en-croissance-et-touche-davantage-de-jeunes\/","title":{"rendered":"BRUZZ est en croissance et touche davantage de jeunes"},"content":{"rendered":"<p>Depuis 2017, <strong>BRUZZ<\/strong> mesure la notori\u00e9t\u00e9 de sa marque, son reach et le profil des utilisateurs de ses diff\u00e9rents canaux m\u00e9diatiques dans son \u00e9tude d\u2019audience. En 2022, cette \u00e9tude biennale a \u00e9t\u00e9 r\u00e9alis\u00e9e par le bureau de recherche <strong>IPSOS<\/strong>.<\/p>\n<p>La port\u00e9e mensuelle de BRUZZ passe \u00e0 350.000 utilisateur\u00b7rices, soit 29% de la population de Bruxelles et de sa banlieue. C&rsquo;est 38% de plus que la port\u00e9e mensuelle d&rsquo;il y a deux ans (21%). La notori\u00e9t\u00e9 de la marque a \u00e9galement augment\u00e9. <strong>Plus d&rsquo;une personne sur deux<\/strong> (56%) dit conna\u00eetre BRUZZ. Parmi les n\u00e9erlandophones de la population, ce chiffre s&rsquo;\u00e9l\u00e8ve \u00e0 81%.<\/p>\n<p>L&rsquo;\u00e2ge moyen des utilisateur\u00b7rices de BRUZZ a <strong>baiss\u00e9<\/strong>. BRUZZ semble maintenant \u00eatre pris\u00e9 par le groupe cible des 16-34 ans. Le profil g\u00e9n\u00e9ral est plut\u00f4t s\u00e9lectif et n\u00e9erlandophone, m\u00eame si le groupe des utilisateur\u00b7rices non n\u00e9erlandophones (55%) semble plus important que celui des n\u00e9erlandophones (45%).<\/p>\n<p>Plus d\u2019informations publicitaires de BRUZZ <a href=\"https:\/\/search.mediaspecs.eu\/fr\/be\/overview\/search(preview:medium\/3731)\">dans notre base de donn\u00e9es MediaSpecs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis 2017, BRUZZ mesure la notori\u00e9t\u00e9 de sa marque, son reach et le profil des utilisateurs de ses diff\u00e9rents canaux m\u00e9diatiques. En 2022, cette \u00e9tude d&rsquo;audience biennale a \u00e9t\u00e9 r\u00e9alis\u00e9e par le bureau de recherche IPSOS.<\/p>\n","protected":false},"author":25,"featured_media":173761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8579,7842],"class_list":["post-192576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bruzz-fr","tag-ipsos-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BRUZZ est en croissance et touche davantage de jeunes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/etude-daudience-bruzz-2022-bruzz-est-en-croissance-et-touche-davantage-de-jeunes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRUZZ est en croissance et touche davantage de jeunes\" \/>\n<meta property=\"og:description\" content=\"Depuis 2017, BRUZZ mesure la notori\u00e9t\u00e9 de sa marque, son reach et le profil des utilisateurs de ses diff\u00e9rents canaux m\u00e9diatiques. 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