{"id":192498,"date":"2022-05-10T14:14:47","date_gmt":"2022-05-10T12:14:47","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=192498"},"modified":"2022-05-12T12:02:11","modified_gmt":"2022-05-12T10:02:11","slug":"presentation-de-la-5e-edition-du-bam-content-marketing-casebook","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/presentation-de-la-5e-edition-du-bam-content-marketing-casebook\/","title":{"rendered":"Pr\u00e9sentation de la 5e \u00e9dition du BAM Content Marketing Casebook"},"content":{"rendered":"<p><strong>L\u2019Expert Hub Content Marketing de BAM, pr\u00e9sid\u00e9 par Bart Lombaerts (SPYKE), a pr\u00e9sent\u00e9 la cinqui\u00e8me \u00e9dition de son Casebook lors d&rsquo;un webinaire. Cette ann\u00e9e encore, il rassemble les projets belges qui ont le plus retenu l\u2019attention des sp\u00e9cialistes belges de content marketing au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e.<\/strong><\/p>\n<p>Lors de ce webinaire, trois annonceurs ont pr\u00e9sent\u00e9 leur propre projet (s\u00e9lectionn\u00e9 par d&rsquo;autres sp\u00e9cialistes du content marketing). Il s&rsquo;agit concr\u00e8tement de <strong>Technopolis<\/strong>, de <strong>Telenet Business<\/strong> et de <strong>Teamleader<\/strong>. Les concepteurs ont expliqu\u00e9 la gen\u00e8se, la mise en \u0153uvre et les r\u00e9sultats de leur projet, en insistant sur les le\u00e7ons qu\u2019ils en ont tir\u00e9es.<\/p>\n<p>\u00ab <em>Cette ann\u00e9e, les projets s\u00e9lectionn\u00e9s refl\u00e8tent encore mieux la diversit\u00e9 qui caract\u00e9rise le marketing de contenu<\/em> \u00bb, note <strong>Bart Lombaerts<\/strong>. \u00ab <em>Le content marketing permet de donner une forte impulsion \u00e0 une campagne, d\u2019accro\u00eetre l\u2019audience, de g\u00e9n\u00e9rer des leads et des ventes, de s\u2019attaquer \u00e0 certains abus, voire de fournir du travail \u00e0 des groupes vuln\u00e9rables.<\/em> \u00bb<\/p>\n<p>Pour marquer son cinqui\u00e8me anniversaire, le <strong>BAM Content Marketing Casebook<\/strong> para\u00eet pour la premi\u00e8re fois en version <strong>papier<\/strong>. Jusqu&rsquo;\u00e0 pr\u00e9sent, il n&rsquo;existait qu&rsquo;en PDF. Cette \u00e9dition imprim\u00e9e est rendue possible gr\u00e2ce au soutien de Teamleader et de bpost.<\/p>\n<p>Vous pouvez consulter le Casebook en ligne via <a href=\"https:\/\/www.marketing.be\/fr\/knowledge-center\">www.marketing.be<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Expert Hub Content Marketing de BAM a pr\u00e9sent\u00e9 la 5e \u00e9dition de son Casebook lors d&rsquo;un webinaire. Il rassemble les projets belges qui ont le plus retenu l\u2019attention des sp\u00e9cialistes de content marketing au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e.<\/p>\n","protected":false},"author":4,"featured_media":178708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8990,10802,7569,16789],"class_list":["post-192498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-bam-expert-hubs-fr","tag-bart-lombaerts-fr","tag-content-marketing-casebook-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9sentation de la 5e \u00e9dition du BAM Content Marketing Casebook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/presentation-de-la-5e-edition-du-bam-content-marketing-casebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00e9sentation de la 5e \u00e9dition du BAM Content Marketing Casebook\" \/>\n<meta property=\"og:description\" content=\"L\u2019Expert Hub Content Marketing de BAM a pr\u00e9sent\u00e9 la 5e \u00e9dition de son Casebook lors d&#039;un webinaire. 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