{"id":192136,"date":"2022-05-04T16:59:32","date_gmt":"2022-05-04T14:59:32","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=192136"},"modified":"2022-05-05T10:17:08","modified_gmt":"2022-05-05T08:17:08","slug":"uma-best-media-campaigns-presentation-des-nomines","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/uma-best-media-campaigns-presentation-des-nomines\/","title":{"rendered":"UMA Best Media Campaigns : Pr\u00e9sentation des nomin\u00e9s"},"content":{"rendered":"<p>En pr\u00e9vision de la <strong>c\u00e9r\u00e9monie des AMMA<\/strong> du 16 juin, les agences ont fi\u00e8rement pr\u00e9sent\u00e9 leurs dossiers lors de l\u2019<strong>UMA Best Media Campaigns<\/strong> le 4 mai \u00e0 Bruxelles dans un Auditorium 2000 bien rempli. Les nomin\u00e9s ont eu chacun 5 minutes pour convaincre le jury de la qualit\u00e9 de leur travail.<\/p>\n<p>Pour chacune des <strong>6 cat\u00e9gories<\/strong> (Best Use of Data, Best Creative Media Use, Best Use of Performance Marketing, Best Media Strategy, Best Use of Native &amp; Content et Media Sustainability Award), le public a assist\u00e9 aux pr\u00e9sentations de cinq campagnes.<\/p>\n<p>On a ainsi pu observer, entre autres, le Belgian Heartbeat de Maxus et Silk pour Proximus, qui a suivi la r\u00e9action \u00e9motionnelle des fans de football pendant les matchs de nos Diables Rouges, et Semetis, qui voulait garantir des actualit\u00e9s r\u00e9centes dans les requ\u00eates de recherche en d\u00e9veloppant un datascript avec des data points multi-sources, en tenant compte de la date de publication, de la structure du site web et de la popularit\u00e9 des actualit\u00e9s.<\/p>\n<p>\u00c9taient \u00e9galement pr\u00e9sents : DDB qui a sensibilis\u00e9 le public \u00e0 l&rsquo;affaire des 200.000 r\u00e9frig\u00e9rateurs et cong\u00e9lateurs \u00ab disparus \u00bb chez les ferrailleurs pour Recupel, Publicis Groupe qui a organis\u00e9 un Shop Window Hijack dans le plus pur style Cruella pour Disney, TUI qui s&rsquo;est pr\u00e9par\u00e9 pour l&rsquo;avenir avec un setup future-proof via first-party data totalement ind\u00e9pendantes de la big tech, et Mindshare qui a doubl\u00e9 la required conversion pour IKEA en transformant la recherche traditionnelle sur le site web en une modern paid search avec un ROAS optimis\u00e9.<\/p>\n<p>Et bien d&rsquo;autres encore.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/umaday.be\">Suivez la page Facebook de l&rsquo;UMA Get Together.<\/a><\/p>\n<p>D\u00e9couvrez le verdict le 16 juin \u00e0 l&rsquo;Auditorium 2000 \u00e0 Bruxelles : <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/amma-ceremony-2022\/\">consultez la c\u00e9r\u00e9monie AMMA dans notre Agenda<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En pr\u00e9vision de l&rsquo;AMMA Ceremony du 16 juin, les agences ont pr\u00e9sent\u00e9 leurs dossiers lors de l\u2019UMA Best Media Campaigns le 4 mai \u00e0 Bruxelles. Les nomin\u00e9s ont eu chacun 5 minutes pour convaincre le jury de la qualit\u00e9 de leur travail.<\/p>\n","protected":false},"author":25,"featured_media":192078,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,7886],"tags":[8489,9041,10943,15535],"class_list":["post-192136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-ongedefinieerd-fr","tag-amma-awards-fr","tag-uma-united-media-agencies-fr","tag-uma-day-fr","tag-uma-get-together-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UMA Best Media Campaigns : Pr\u00e9sentation des nomin\u00e9s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/uma-best-media-campaigns-presentation-des-nomines\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UMA Best Media Campaigns : Pr\u00e9sentation des nomin\u00e9s\" \/>\n<meta property=\"og:description\" content=\"En pr\u00e9vision de l&#039;AMMA Ceremony du 16 juin, les agences ont pr\u00e9sent\u00e9 leurs dossiers lors de l\u2019UMA Best Media Campaigns le 4 mai \u00e0 Bruxelles. 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