{"id":191585,"date":"2022-04-21T11:06:35","date_gmt":"2022-04-21T09:06:35","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=191585"},"modified":"2022-04-22T14:33:32","modified_gmt":"2022-04-22T12:33:32","slug":"carla-mouchbahani-prend-la-direction-de-havas-market-benelux","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/carla-mouchbahani-prend-la-direction-de-havas-market-benelux\/","title":{"rendered":"Carla Mouchbahani prend la direction de Havas Market Benelux"},"content":{"rendered":"<p><strong>Ce 4 avril, Carla Mouchbahani a \u00e9t\u00e9 promue Head of Havas Market Benelux, une offre d\u00e9velopp\u00e9e depuis Havas Village Bruxelles fin 2021. L\u2019op\u00e9ration a pour mission d\u2019aider les annonceurs \u00e0 d\u00e9velopper leur strat\u00e9gie e-commerce \u00e0 l\u2019heure ou ce canal connait une tr\u00e8s forte acc\u00e9l\u00e9ration et de les accompagner pour cr\u00e9er des exp\u00e9riences de shopping \u00ab meaningful \u00bb pour leur consommateurs. Direct to Consumer (DTC), Market Place des (e-)retailers ou g\u00e9n\u00e9ration de trafic vers des plateformes propri\u00e9taires sont autant d\u2019options consid\u00e9r\u00e9es par Havas Market.<\/strong><\/p>\n<p><strong>Carla Mouchbahani<\/strong> a fait carri\u00e8re pendant plus de 20 ans dans le marketing et le commerce digital. Elle capitalise sur son exp\u00e9rience chez des annonceurs (Ericsson, Telenet et Deutsche Bank) et dans les agences de communication (Kunstmaan-Accenture, Artoos et Boondoggle).<\/p>\n<p>\u00ab <em>J\u2019ai \u00e9t\u00e9 imm\u00e9diatement emball\u00e9e par l\u2019opportunit\u00e9 de travailler sur la large palette d\u2019options que m\u2019offrait ce nouveau challenge. En effet, il s\u2019agit de penser la strat\u00e9gie et l\u2019impl\u00e9mentation \u00e0 l\u2019aide d\u2019une m\u00e9thodologie et d\u2019une gamme d\u2019outils innovante et robuste d\u00e9velopp\u00e9e par le groupe Havas. Et ce \u00e0 l&rsquo;\u00e9chelle du Benelux<\/em> \u00bb, d\u00e9clare Carla Mouchbahani.<\/p>\n<p><strong>Hugues Rey<\/strong>, CEO <strong>Havas Media Group Belgium <\/strong>: \u00ab <em>Nous percevons l\u2019urgence de r\u00e9soudre les obstacles auxquels les consommateurs sont confront\u00e9s lorsqu&rsquo;ils interagissent avec les plateformes num\u00e9riques des d\u00e9taillants, afin de cr\u00e9er un parcours client plus fluide. C\u2019est d\u2019ailleurs le prolongement d\u2019une vision qui a anim\u00e9 Havas en termes de strat\u00e9gie et de recherche depuis plus de 10 ans : envisager l\u2019ensemble des canaux (de communication et de ventes) de l\u2019\u00e9cosyst\u00e8me de l\u2019annonceur (Paid \u2013 Owned \u2013 Earned et Shared). Cette approche impose un travail permanent sur la coh\u00e9rence et l\u2019alignement des pratiques de ventes, de marketing et de communication.<\/em> \u00bb<\/p>\n<p><strong>Havas Market<\/strong>, \u00e0 l&rsquo;instar des entit\u00e9s Havas Social ou Havas Intelligence, prend une place centrale dans Havas Village. Depuis cette position, elle peut travailler intens\u00e9ment en collaboration avec les autres disciplines du groupe, dans l&rsquo;int\u00e9r\u00eat de tous les clients et prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce 4 avril, Carla Mouchbahani a \u00e9t\u00e9 promue Head of Havas Market Benelux, une offre d\u00e9velopp\u00e9e depuis Havas Village Bruxelles fin 2021.<\/p>\n","protected":false},"author":4,"featured_media":191640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[24],"tags":[18154,18157,18155,9087,102,16099,14210,1599],"class_list":["post-191585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-carla-mouchbahani-fr","tag-havas-intelligence-fr","tag-havas-market-fr","tag-havas-media-fr","tag-havas-media-belgium","tag-havas-social-fr","tag-havas-village","tag-hugues-rey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carla Mouchbahani prend la direction de Havas Market Benelux<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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