{"id":190996,"date":"2022-04-01T14:30:02","date_gmt":"2022-04-01T12:30:02","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=190996"},"modified":"2022-04-02T21:18:41","modified_gmt":"2022-04-02T19:18:41","slug":"le-jury-a-designe-les-nomines-du-ymce-strategy-2022","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-jury-a-designe-les-nomines-du-ymce-strategy-2022\/","title":{"rendered":"Le jury a d\u00e9sign\u00e9 les nomin\u00e9s du YMCE Strategy 2022"},"content":{"rendered":"<p><strong>L\u2019\u00e9dition 2022 du Young Media &amp; Channel Experts award, la comp\u00e9tition pour les jeunes \u2018high potentials\u2019 parmi les sp\u00e9cialistes m\u00e9dias des agences belges, a eu lieu \u00e0 RTL House.<\/strong><\/p>\n<p>Pas moins de 18 jeunes professionnels issus de 10 agences diff\u00e9rentes se donnaient rendez-vous pour relever le d\u00e9fi : pendre connaissance d\u2019un briefing par un annonceur gard\u00e9 secret, pour ensuite \u00e9laborer une strat\u00e9gie m\u00e9dia, accoupl\u00e9 \u00e0 un co\u00e9quipier tir\u00e9 au sort parmi les participants des autres agences pour finalement pr\u00e9senter \u00e0 peine 5 heures plus tard le fruit de leur travail devant le jury. <strong>Luc\u00eda Ch\u00e1vez Paz<\/strong>, Marketing Communications Manager chez Nissan Belux, a donn\u00e9 le briefing : une campagne de lancement du nouveau mod\u00e8le de la Nissan QashQai e-power aupr\u00e8s de trois cibles distinctes sur une p\u00e9riode d\u2019un an, en disposant d\u2019un budget donn\u00e9.<\/p>\n<p>Voici les participants de la comp\u00e9tition YMCE Strategy 2022 (de gauche \u00e0 droite et du haut jusqu\u2019en bas : Nicolas Dewael (Ogilvy Social.Lab), Maxime Sneyers, Yco Van Nieuwenhove &amp; Victoria Dutron (Mediacom), Ya\u00ebl Hackier (Initiative), Hanne Henkens (Zigt), Fanny Collart (Mindshare), St\u00e9phanie Groven (Maxus), Alec Vande Casteele (Havas) ; Loryn Botilde (Havas), M\u00e9lanie Morales (Ogilvy Social.Lab), Stefanie Van Geit (Mindshare), Julie Mathieu (Maxus), Salom\u00e9 Biver (Publicis Groupe), Aur\u00e9lie Jacquet (Phd), Flore Dargent &amp; Yasmina Senno (Publicis Groupe) et Amelio Dinh (Pivott).<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1361\" height=\"1102\" class=\"alignnone size-full wp-image-191009\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/participants.jpg\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/participants.jpg 1361w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/participants-185x150.jpg 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/participants-768x622.jpg 768w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/participants-88x71.jpg 88w\" sizes=\"auto, (max-width: 1361px) 100vw, 1361px\" \/>\n<p>Le jury, pr\u00e9sid\u00e9 par Luc\u00eda Ch\u00e1vez Paz, \u00e9tait compos\u00e9 des repr\u00e9sentants des partenaires YMCE et des experts de l\u2019UMA. De gauche \u00e0 droite : Danny Nijs (360\u00b0 Academy), Max Brouns (UMA), Mark Daemen (Roularta Media Group), Jehtro Calomme (Mediacom), Corentin Franzin (Mindshare), Matthias Langenaeker (Publicis Groupe), Wouter Vandenameele (TBWA), Luc\u00eda Ch\u00e1vez Paz (Nissan Belux), Rikkert Van Loo (Ads &amp; Data), Ludovic De Barrau (IP\/RTL), Damien Nicolas (Serviceplan) et Bart Van den Notelaer (bpost).<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1594\" height=\"1031\" class=\"alignnone size-full wp-image-191006\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/jury.jpg\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/jury.jpg 1594w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/jury-185x120.jpg 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/jury-768x497.jpg 768w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/jury-1536x993.jpg 1536w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/04\/jury-88x57.jpg 88w\" sizes=\"auto, (max-width: 1594px) 100vw, 1594px\" \/>\n<p>Apr\u00e8s d\u00e9bats et d\u00e9lib\u00e9ration, le jury a nomin\u00e9 les 3 teams suivants :<\/p>\n<ul>\n<li>Ya\u00ebl Hackier (Initiative) &amp; Flore Dargent (Publicis Groupe)<\/li>\n<li>St\u00e9phanie Groven (Maxus) &amp; Nicolas Dewael (Ogilvy Social.Lab)<\/li>\n<li>Yasmina Senno (Publicis Groupe) &amp; Julie Mathieu (Maxus)<\/li>\n<\/ul>\n<p>Les laur\u00e9ats seront proclam\u00e9s le 4 mai, lors de la remise des prix \u00e0 l\u2019occasion de l\u2019<a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/uma-best-media-campaigns-2022\/\">UMA Day Best Media Campaigns<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9dition 2022 du Young Media &#038; Channel Experts award, la comp\u00e9tition pour les jeunes \u2018high potentials\u2019 parmi les sp\u00e9cialistes m\u00e9dias des agences belges, a eu lieu \u00e0 RTL House.<\/p>\n","protected":false},"author":7,"featured_media":45522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[13552,9041,9608,11807],"class_list":["post-190996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-lucia-chavez-paz-fr","tag-uma-united-media-agencies-fr","tag-ymce-awards-fr","tag-ymce-strategy-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le jury a d\u00e9sign\u00e9 les nomin\u00e9s du YMCE Strategy 2022<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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