{"id":190912,"date":"2022-03-31T17:05:39","date_gmt":"2022-03-31T15:05:39","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=190912"},"modified":"2022-04-01T13:52:37","modified_gmt":"2022-04-01T11:52:37","slug":"le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/","title":{"rendered":"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9"},"content":{"rendered":"<p><strong>La publicit\u00e9 doit-elle choquer pour faire passer un message difficile ? Y a-t-il une diff\u00e9rence entre le choc positif et le choc n\u00e9gatif ? PUB Magazine lance une s\u00e9rie de podcasts dans lesquels des cr\u00e9atifs et copywriters prim\u00e9s d\u00e9cortiquent les spots radios les plus c\u00e9l\u00e8bres et r\u00e9pondent \u00e0 des questions br\u00fblantes sur la publicit\u00e9.<\/strong><\/p>\n<p><strong>PUB Magazine<\/strong>, la plateforme m\u00e9diatique pour le monde de la communication, du marketing, de la publicit\u00e9 et des m\u00e9dias en Belgique, lance sa propre s\u00e9rie de podcasts \u00ab <strong>Team Talk Radio<\/strong> \u00bb. Le troisi\u00e8me \u00e9pisode a \u00e9t\u00e9 mis en ligne cette semaine.<strong> Arnaud Pitz<\/strong>, ex-BBDO et new-Egghunter, y explique ce qu&rsquo;il d\u00e9teste le plus dans son m\u00e9tier, comment il voit la pub dans 10 ans et ce qu&rsquo;est une bonne id\u00e9e cr\u00e9ative.<\/p>\n<p>Trois podcasts en n\u00e9erlandais ont \u00e9galement \u00e9t\u00e9 r\u00e9alis\u00e9s. PUB Team Talk Radio est produit par les journalistes de PUB : <strong>Marine Dehossay<\/strong> (pour les podcasts en fran\u00e7ais) et <strong>Evy Van Ruyskensvelde<\/strong> (pour les podcasts en n\u00e9erlandais), en collaboration avec <strong>PAN<\/strong> <strong>Studio<\/strong>.<\/p>\n<p>Ceux qui ont manqu\u00e9 les \u00e9pisodes 1 et 2 de cette nouvelle s\u00e9rie de podcasts peuvent toujours visiter le compte <a href=\"https:\/\/soundcloud.com\/pubmagazine\/sets\/teamtalk\">Soundclound<\/a> de PUB Team Talk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 doit-elle choquer pour faire passer un message difficile ? Y a-t-il une diff\u00e9rence entre le choc positif et le choc n\u00e9gatif ? PUB Magazine lance une s\u00e9rie de podcasts dans lesquels des cr\u00e9ateurs de publicit\u00e9 parlent de leur m\u00e9tier.<\/p>\n","protected":false},"author":25,"featured_media":190902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[18073,10956,18071,17547,11611,10195,18072],"class_list":["post-190912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-arnaud-pitz-fr","tag-evy-van-ruyskensvelde-fr","tag-marine-dehossay-fr","tag-pan-studio-fr","tag-podcast-fr","tag-pub-magazine-fr","tag-team-talk-radio-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9\" \/>\n<meta property=\"og:description\" content=\"La publicit\u00e9 doit-elle choquer pour faire passer un message difficile ? Y a-t-il une diff\u00e9rence entre le choc positif et le choc n\u00e9gatif ? PUB Magazine lance une s\u00e9rie de podcasts dans lesquels des cr\u00e9ateurs de publicit\u00e9 parlent de leur m\u00e9tier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-31T15:05:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-01T11:52:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png\" \/>\n\t<meta property=\"og:image:width\" content=\"314\" \/>\n\t<meta property=\"og:image:height\" content=\"248\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Line\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Line\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/\"},\"author\":{\"name\":\"Line\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\"},\"headline\":\"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9\",\"datePublished\":\"2022-03-31T15:05:39+00:00\",\"dateModified\":\"2022-04-01T11:52:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/\"},\"wordCount\":220,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png\",\"keywords\":[\"Arnaud Pitz\",\"Evy Van Ruyskensvelde\",\"Marine Dehossay\",\"Pan Studio\",\"podcast\",\"PUB Magazine\",\"Team Talk Radio\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/\",\"name\":\"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png\",\"datePublished\":\"2022-03-31T15:05:39+00:00\",\"dateModified\":\"2022-04-01T11:52:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png\",\"width\":314,\"height\":248},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\",\"name\":\"Line\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g\",\"caption\":\"Line\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/","og_locale":"fr_FR","og_type":"article","og_title":"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9","og_description":"La publicit\u00e9 doit-elle choquer pour faire passer un message difficile ? Y a-t-il une diff\u00e9rence entre le choc positif et le choc n\u00e9gatif ? PUB Magazine lance une s\u00e9rie de podcasts dans lesquels des cr\u00e9ateurs de publicit\u00e9 parlent de leur m\u00e9tier.","og_url":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/","og_site_name":"MediaSpecs","article_published_time":"2022-03-31T15:05:39+00:00","article_modified_time":"2022-04-01T11:52:37+00:00","og_image":[{"width":314,"height":248,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png","type":"image\/png"}],"author":"Line","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Line","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/"},"author":{"name":"Line","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2"},"headline":"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9","datePublished":"2022-03-31T15:05:39+00:00","dateModified":"2022-04-01T11:52:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/"},"wordCount":220,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png","keywords":["Arnaud Pitz","Evy Van Ruyskensvelde","Marine Dehossay","Pan Studio","podcast","PUB Magazine","Team Talk Radio"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/","url":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/","name":"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png","datePublished":"2022-03-31T15:05:39+00:00","dateModified":"2022-04-01T11:52:37+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/03\/PUB-Magazine.png","width":314,"height":248},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/le-magazine-pub-lance-une-serie-de-podcasts-sur-la-publicite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"PUB Magazine lance une s\u00e9rie de podcasts sur la publicit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2","name":"Line","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g","caption":"Line"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/190912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=190912"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/190912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/190902"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=190912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=190912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=190912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}