{"id":190794,"date":"2022-03-29T00:54:18","date_gmt":"2022-03-28T22:54:18","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=190794"},"modified":"2022-04-01T09:47:30","modified_gmt":"2022-04-01T07:47:30","slug":"pimpmycompany-push-les-infos-de-rtbf-ukraine-sur-telegram","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/pimpmycompany-push-les-infos-de-rtbf-ukraine-sur-telegram\/","title":{"rendered":"PimpMyCompany push les infos de RTBF Ukraine \u2013 \u0423\u043a\u0440\u0430\u0457\u043d\u0430 sur Telegram"},"content":{"rendered":"<p><strong>Alors que nous nous attendons \u00e0 accueillir jusqu\u2019\u00e0 200.000 Ukrainiens en Belgique, la RTBF a lanc\u00e9 un espace radio et digital avec des contenus en ukrainien. Elle a choisi PimpMyCompany pour renforcer la diffusion de ses infos sur Telegram vers cette communaut\u00e9.<\/strong><\/p>\n<p>Lanc\u00e9 ce 21 mars, <strong>RTBF Ukraine \u2013 \u0423\u043a\u0440\u0430\u0457\u043d\u0430<\/strong> est un dispositif visant \u00e0 mettre \u00e0 disposition de la population ukrainienne un ensemble de contenus traduits en ukrainien.<\/p>\n<p>Ces contenus informatifs et pratiques sont accessibles via<strong> trois canaux distincts<\/strong> : une radio, une page web et un compte <strong>Telegram<\/strong>, pierre angulaire du partage d\u2019informations. Ce r\u00e9seau social est en effet l\u2019un des plus utilis\u00e9 en Ukraine.<\/p>\n<p>Pour renforcer la diffusion de ses informations sur Telegram, la RTBF a fait appel \u00e0 <strong>PimpMyCompany<\/strong> avec qui elle collabore d\u00e9j\u00e0 pour le partage de ses contenus sur Facebook, Twitter et WhatsApp.<\/p>\n<p>Active depuis 5 ans, la soci\u00e9t\u00e9 propose une palette de solutions puissantes et adapt\u00e9es au besoin des m\u00e9dias leurs permettant de toucher leurs publics. Elle a d\u00e9velopp\u00e9 une r\u00e9elle expertise dans le domaine de la publication de contenus sur les r\u00e9seaux sociaux.<\/p>\n<p>\u00ab <em>Au sein des r\u00e9seaux sociaux, les messageries instantan\u00e9es se sont impos\u00e9es comme un canal puissant et r\u00e9actif pour diffuser nos contenus <\/em>\u00bb, explique <strong>Sarah Delorme<\/strong>, Responsable Social Media \u00e0 la RTBF. \u00ab <em>La proposition \u00e9ditoriale de la r\u00e9daction et l&rsquo;agilit\u00e9 de notre partenaire ont permis un d\u00e9ploiement rapide sur Telegram pour partager une information fiable \u00e0 destination de la population ukrainienne.<\/em> \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RTBF Ukraine \u2013 \u0423\u043a\u0440\u0430\u0457\u043d\u0430, le dispositif visant \u00e0 proposer des contenus en ukrainien \u00e0 la population ukrainienne de Belgique, collabore avec PimpMyCompany pour renforcer sa pr\u00e9sence sur Telegram, le r\u00e9seau social le plus utilis\u00e9 en Ukraine.<\/p>\n","protected":false},"author":25,"featured_media":190795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[18055,8507,18054,18056,6728,18075,17960],"class_list":["post-190794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-pimpmycompany","tag-rtbf-fr","tag-rtbf-ukraine","tag-sarah-delorme","tag-social-media-fr","tag-telegram-fr","tag-ukraine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PimpMyCompany push les infos de RTBF Ukraine \u2013 \u0423\u043a\u0440\u0430\u0457\u043d\u0430 sur Telegram<\/title>\n<meta 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