{"id":189566,"date":"2022-02-28T12:45:43","date_gmt":"2022-02-28T11:45:43","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=189566"},"modified":"2022-02-28T17:33:28","modified_gmt":"2022-02-28T16:33:28","slug":"fabien-bourgies-dirige-le-nouveau-bureau-belge-de-channel-factory","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/fabien-bourgies-dirige-le-nouveau-bureau-belge-de-channel-factory\/","title":{"rendered":"Fabien Bourgies dirige le nouveau bureau belge de Channel Factory"},"content":{"rendered":"<p>La plateforme de technologie et de donn\u00e9es <strong>Channel Factory<\/strong> vient d&rsquo;ouvrir un bureau local. Ce dernier est dirig\u00e9 par <strong>Fabien Bourgies<\/strong> (ancien directeur g\u00e9n\u00e9ral des t\u00e9l\u00e9visions locales en Belgique francophone, ancien directeur marketing du groupe Pernod Ricard et ancien expert m\u00e9dia chez Publicis.<\/p>\n<p>Channel Factory a mis au point un outil exclusif de v\u00e9rification pr\u00e9alable \u00e0 l&rsquo;appel d&rsquo;offres (ViewIQ) qui analyse en permanence et en temps r\u00e9el tout le contenu de <strong>YouTube<\/strong> afin de garantir la <strong>brand safety<\/strong> et la <strong>brand suitability<\/strong>, de sorte que le contexte, le message publicitaire, les valeurs de la marque et le contenu vid\u00e9o soient en ad\u00e9quation.<\/p>\n<p>La soci\u00e9t\u00e9 est un partenaire officiel de YouTube, dans le cadre du YouTube Measurement Program (YTMP), ce qui lui donne acc\u00e8s \u00e0 l&rsquo;<strong>API<\/strong> de YouTube (sa base de donn\u00e9es de contenu), tant pour les cha\u00eenes que pour chaque vid\u00e9o individuelle.<\/p>\n<p>Fabien Bourgies : \u00ab\u00a0<em>Dans mon pass\u00e9 de directeur marketing chez Pernod Ricard, j&rsquo;ai souvent \u00e9t\u00e9 confront\u00e9 \u00e0 la difficult\u00e9 de placer des publicit\u00e9s, notamment pour des marques de boissons alcoolis\u00e9es, dans des contextes \u201cs\u00fbrs\u201d. Avec l&rsquo;explosion de la consommation de vid\u00e9o \u00e0 la demande (VOD), ce besoin est devenu encore plus grand. Aucune marque ne souhaite que sa publicit\u00e9 soit diffus\u00e9e dans un contexte qui pourrait nuire \u00e0 son image ou toucher le mauvais public.<\/em>\u00a0\u00bb<\/p>\n<p>Fabien Bourgies travaillera avec l&rsquo;\u00e9quipe Benelux de <strong>Nick Beentjes<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme de technologie et de donn\u00e9es Channel Factory vient d&rsquo;ouvrir un bureau local. Ce dernier est dirig\u00e9 par Fabien Bourgies (ancien directeur marketing de Pernod Ricard et expert m\u00e9dia chez Publicis).<\/p>\n","protected":false},"author":25,"featured_media":189560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[8595,17939,17940,12586,17946,9085],"class_list":["post-189566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-fr","tag-brand-safety-fr","tag-brand-suitability-fr","tag-channel-factory-fr","tag-fabien-bourgies-fr","tag-nick-beentjes-fr","tag-youtube-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fabien Bourgies dirige le nouveau bureau belge de Channel Factory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/fabien-bourgies-dirige-le-nouveau-bureau-belge-de-channel-factory\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fabien Bourgies dirige le nouveau bureau belge de Channel Factory\" \/>\n<meta property=\"og:description\" content=\"La plateforme de technologie et de donn\u00e9es Channel Factory vient d&#039;ouvrir un bureau local. 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