{"id":189210,"date":"2022-02-22T11:44:50","date_gmt":"2022-02-22T10:44:50","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=189210"},"modified":"2022-02-22T12:24:27","modified_gmt":"2022-02-22T11:24:27","slug":"le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/","title":{"rendered":"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban"},"content":{"rendered":"<p><strong>Le Groupe Rossel lance Young Active Urban. Avec cette nouvelle offre nationale, Rossel regroupe ses marques m\u00e9dias d\u00e9di\u00e9es \u00e0 la cible des jeunes actifs urbains : Metro, Out, Geeko, Belgium iPhone, Kotplanet, Cinenews et Streamnews.<\/strong><\/p>\n<p>La meilleure fa\u00e7on de toucher les jeunes actifs urbains est de les adresser au coeur de leurs centres d\u2019int\u00e9r\u00eat, \u00e0 savoir les loisirs tels que le streaming, le cin\u00e9ma, les sorties, le lifestyle, la mode, l\u2019e-sport ou encore la vie \u00e9tudiante, l\u2019environnement, la mobilit\u00e9, la technologie, etc. Avec les marques associ\u00e9es au lancement de Young Active Urban (YAU)<em>, <\/em>Rossel adresse ces diff\u00e9rents centres d\u2019int\u00e9r\u00eats.<\/p>\n<p>Les marques qui font partie du portefeuille YAU sont: <strong>Metro <\/strong>(la marque d&rsquo;information gratuite) et <strong>Kotplanet <\/strong>(le site enti\u00e8rement d\u00e9di\u00e9 \u00e0 la vie \u00e9tudiante), mais aussi <strong>Geeko <\/strong>(site des nouvelles technologies et de la culture geek), <strong>Belgium iPhone <\/strong>(site sur l\u2019actualit\u00e9 du monde Apple ), <strong>Out <\/strong>(agenda culturel), <strong>Cinenews <\/strong>(site sur le cin\u00e9ma) et <strong>Streamnews <\/strong>(site sur l&rsquo;actualit\u00e9 du streaming). Ces marques m\u00e9dias maintiennent pour le B2C leurs propres sites web et publications. Rossel choisit en revanche pour le B2B de proposer ces marques m\u00e9dias de mani\u00e8re group\u00e9e.<\/p>\n<h3>Des solutions publicitaires<\/h3>\n<p>Le r\u00e9seau propose plusieurs solutions publicitaires : <strong>YAU.Impact, YAU.Content, YAU.Activation, YAU.Video <\/strong>et <strong>YAU.Studio, <\/strong>offrant des campagnes nationales aux tarifs combin\u00e9s. Young Active Urban comprend des packages pour toutes les plateformes que les marques YAU utilisent pour toucher leur public : digital et digital + print, tous deux combinables avec de l\u2019activation.<\/p>\n<p>\u00ab <em>Rossel poss\u00e8de dans son portefeuille des marques fortes et pl\u00e9biscit\u00e9es par les jeunes actifs urbains tant au nord qu\u2019au sud du pays. Au travers de l\u2019approche YAU, nous d\u00e9sirons offrir aux annonceurs la possibilit\u00e9 de toucher cette cible de mani\u00e8re efficace et cr\u00e9ative<\/em> \u00bb, d\u00e9clare <strong>Olivier De Raeymaeker<\/strong>, Directeur G\u00e9n\u00e9ral du P\u00f4le Le Soir au sein du Groupe Rossel.<\/p>\n<p>D\u00e8s la mi-f\u00e9vrier, les tarifs Young Active Urban seront commercialis\u00e9s par les r\u00e9gies<strong> Metro Media <\/strong>et <strong>Rossel Advertising<\/strong>. <a href=\"https:\/\/search.mediaspecs.eu\/fr\/be\/overview\/search\">Retrouvez plus d&rsquo;informations sur les titres et les coordonn\u00e9es de contact dans la base de donn\u00e9es MediaSpecs.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe Rossel lance Young Active Urban. Avec cette nouvelle offre nationale, Rossel regroupe ses marques m\u00e9dias d\u00e9di\u00e9es \u00e0 la cible des jeunes actifs urbains : Metro, Out, Geeko, Belgium iPhone, Kotplanet, Cinenews et Streamnews.<\/p>\n","protected":false},"author":4,"featured_media":189207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[8081,14038,10558,7869,56,17308],"class_list":["post-189210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-metro-fr","tag-metro-media-fr","tag-olivier-de-raeymaeker-fr","tag-rossel-fr","tag-rossel-advertising","tag-young-active-urbans-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban\" \/>\n<meta property=\"og:description\" content=\"Le Groupe Rossel lance Young Active Urban. Avec cette nouvelle offre nationale, Rossel regroupe ses marques m\u00e9dias d\u00e9di\u00e9es \u00e0 la cible des jeunes actifs urbains : Metro, Out, Geeko, Belgium iPhone, Kotplanet, Cinenews et Streamnews.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-22T10:44:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-22T11:24:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png\" \/>\n\t<meta property=\"og:image:width\" content=\"263\" \/>\n\t<meta property=\"og:image:height\" content=\"239\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban\",\"datePublished\":\"2022-02-22T10:44:50+00:00\",\"dateModified\":\"2022-02-22T11:24:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/\"},\"wordCount\":393,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png\",\"keywords\":[\"Metro\",\"Metro Media\",\"Olivier De Raeymaeker\",\"Rossel\",\"Rossel Advertising\",\"Young Active Urban\"],\"articleSection\":[\"Featured\",\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/\",\"name\":\"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png\",\"datePublished\":\"2022-02-22T10:44:50+00:00\",\"dateModified\":\"2022-02-22T11:24:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png\",\"width\":263,\"height\":239},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/","og_locale":"fr_FR","og_type":"article","og_title":"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban","og_description":"Le Groupe Rossel lance Young Active Urban. Avec cette nouvelle offre nationale, Rossel regroupe ses marques m\u00e9dias d\u00e9di\u00e9es \u00e0 la cible des jeunes actifs urbains : Metro, Out, Geeko, Belgium iPhone, Kotplanet, Cinenews et Streamnews.","og_url":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/","og_site_name":"MediaSpecs","article_published_time":"2022-02-22T10:44:50+00:00","article_modified_time":"2022-02-22T11:24:27+00:00","og_image":[{"width":263,"height":239,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban","datePublished":"2022-02-22T10:44:50+00:00","dateModified":"2022-02-22T11:24:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/"},"wordCount":393,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png","keywords":["Metro","Metro Media","Olivier De Raeymaeker","Rossel","Rossel Advertising","Young Active Urban"],"articleSection":["Featured","Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/","url":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/","name":"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png","datePublished":"2022-02-22T10:44:50+00:00","dateModified":"2022-02-22T11:24:27+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2022\/02\/YAU.png","width":263,"height":239},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/le-groupe-rossel-met-en-place-le-reseau-media-national-young-active-urban\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Rossel met en place le r\u00e9seau m\u00e9dia national Young Active Urban"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/189210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=189210"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/189210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/189207"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=189210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=189210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=189210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}