{"id":18728,"date":"2016-11-17T15:51:40","date_gmt":"2016-11-17T14:51:40","guid":{"rendered":"https:\/\/www.mediaspecs.be\/fr\/?p=18728"},"modified":"2016-11-18T09:13:20","modified_gmt":"2016-11-18T08:13:20","slug":"ip-integre-le-streaming-stations-radio-fm-dans-lad-exchange","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/ip-integre-le-streaming-stations-radio-fm-dans-lad-exchange\/","title":{"rendered":"IP int\u00e8gre le streaming de stations radio FM dans l’ad exchange"},"content":{"rendered":"

Avec l\u2019av\u00e8nement du digital, une nouvelle m\u00e9thode d\u2019achat d\u2019espaces publicitaires online a vu le jour: l\u2019ad exchange (aussi appel\u00e9 le programmatique). Un ad exchange est une plateforme automatis\u00e9e de vente et d\u2019achat en temps r\u00e9el d\u2019espaces publicitaires.<\/p>\n

Au vu de l\u2019efficacit\u00e9 du dispositif, IP Belgium a lanc\u00e9 en d\u00e9cembre 2014 IPadex, sa propre plateforme d\u2019ad exchange visant \u00e0 permettre l\u2019automatisation des achats d\u2019espaces digitaux sur le display, la vid\u00e9o et le mobile.<\/p>\n

Dans un souci d\u2019\u00e9tendre le spectre des possibilit\u00e9s offertes aux annonceurs, IP Belgium ouvre d\u00e9sormais sa plateforme IPadex au streaming de l\u2019ensemble des radios qu\u2019elle d\u00e9tient en r\u00e9gie, parmi lesquelles Bel RTL, Radio Contact, Nostalgie et Fun Radio. L\u2019inventaire belge d\u2019Adwave est aussi repris dans l\u2019offre IPadex Audio. Au total, l\u2019inventaire repr\u00e9sente environ 15 millions d\u2019Audio Impressions par mois.<\/p>\n

Concr\u00e8tement, les espaces publicitaires disponibles sur IPadex seront propos\u00e9s en deux formats: le pre-roll (publicit\u00e9 diffus\u00e9e avant le d\u00e9marrage du streaming) ou le mid-roll (publicit\u00e9 diffus\u00e9e au cours du streaming).<\/p>\n

IP devient ainsi la premi\u00e8re r\u00e9gie belge \u00e0 proposer de l\u2019ad exchange sur le streaming de grandes radios.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dans un souci d\u2019\u00e9tendre le spectre des possibilit\u00e9s offertes aux annonceurs, IP Belgium ouvre d\u00e9sormais sa plateforme IPadex au streaming de l\u2019ensemble des radios qu\u2019elle d\u00e9tient en r\u00e9gie.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[7584,8012],"class_list":["post-18728","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-ip-belgium-fr","tag-ipadex"],"acf":[],"yoast_head":"\nIP int\u00e8gre le streaming de stations radio FM dans l'ad exchange<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/ip-integre-le-streaming-stations-radio-fm-dans-lad-exchange\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IP int\u00e8gre le streaming de stations radio FM dans l'ad exchange\" \/>\n<meta property=\"og:description\" content=\"Dans un souci d\u2019\u00e9tendre le spectre des possibilit\u00e9s offertes aux annonceurs, IP Belgium ouvre d\u00e9sormais sa plateforme IPadex au streaming de l\u2019ensemble des radios qu\u2019elle d\u00e9tient en r\u00e9gie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/ip-integre-le-streaming-stations-radio-fm-dans-lad-exchange\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-17T14:51:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-18T08:13:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/IP-Belgium.png\" \/>\n\t<meta property=\"og:image:width\" content=\"229\" \/>\n\t<meta property=\"og:image:height\" content=\"142\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Wim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Wim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/ip-integre-le-streaming-stations-radio-fm-dans-lad-exchange\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/ip-integre-le-streaming-stations-radio-fm-dans-lad-exchange\/\"},\"author\":{\"name\":\"@Wim\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/e7abfbc9d625b3ef13e2253554a61317\"},\"headline\":\"IP int\u00e8gre le streaming de stations radio FM dans l’ad exchange\",\"datePublished\":\"2016-11-17T14:51:40+00:00\",\"dateModified\":\"2016-11-18T08:13:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/ip-integre-le-streaming-stations-radio-fm-dans-lad-exchange\/\"},\"wordCount\":225,\"keywords\":[\"IP Belgium\",\"IPadex\"],\"articleSection\":[\"Media - 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