{"id":185825,"date":"2021-11-30T10:52:50","date_gmt":"2021-11-30T09:52:50","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=185825"},"modified":"2021-11-30T17:02:45","modified_gmt":"2021-11-30T16:02:45","slug":"boeie-un-livre-sur-le-storytelling-pour-les-lobbyistes","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/boeie-un-livre-sur-le-storytelling-pour-les-lobbyistes\/","title":{"rendered":"&lsquo;Boeie!&rsquo; : un livre sur le storytelling pour les lobbyistes"},"content":{"rendered":"<p>Dans <strong>&lsquo;Boeie!&rsquo;<\/strong>, l&rsquo;auteur <strong>Karel Joos<\/strong> explique comment les entreprises peuvent exploiter le pouvoir des histoires et appliquer leurs principes \u00e0 l&rsquo;advocacy.<\/p>\n<p><em>\u00ab\u00a0Les d\u00e9cideurs politiques sont souvent tout sauf fascin\u00e9s par ce que les entreprises leur demandent, d&rsquo;autant plus qu&rsquo;elles donnent parfois \u00e0 leurs int\u00e9r\u00eats un aspect mortellement ennuyeux, voire invraisemblable. Les faits et les chiffres sont aujourd&rsquo;hui absolument insuffisants pour optimiser la repr\u00e9sentation des int\u00e9r\u00eats\u00a0\u00bb<\/em>, explique Karel Joos.<\/p>\n<p>Le livre offre un aper\u00e7u du fonctionnement d&rsquo;une bonne histoire \u00e0 l&rsquo;aide d&rsquo;exemples concrets tir\u00e9s de films, de s\u00e9ries t\u00e9l\u00e9vis\u00e9es, de romans, de bandes dessin\u00e9es et de photographies, mais aussi directement de la r\u00e9alit\u00e9 du monde des entreprises. Un large \u00e9ventail d&rsquo;\u00e9tudes de cas r\u00e9centes et connues, dont la crise du Covid-19, est couvert. &lsquo;Boeie!&rsquo; montre \u00e9galement comment les entreprises peuvent fa\u00e7onner leur propre histoire et l&rsquo;utiliser dans des campagnes de lobbying.<\/p>\n<p>Karel Joos est ing\u00e9nieur industriel, dipl\u00f4m\u00e9 en sciences \u00e9conomiques appliqu\u00e9es et ancien officier de carri\u00e8re. Il a donn\u00e9 des conseils politiques aux politiciens, aux gouvernements et aux multinationales. Aujourd&rsquo;hui, il est associ\u00e9 chez <strong>Dentons Global Advisors Interel<\/strong>. En 2015, il a \u00e9galement publi\u00e9 chez <strong>Lannoo<\/strong> \u2018Lobbyen. Inzicht, Invloed, Impact. Hoe bedrijven beleidsmakers kunnen overtuigen\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans &lsquo;Boeie!&rsquo;, Karel Joos explique comment les entreprises peuvent exploiter le pouvoir des histoires et appliquer leurs principes \u00e0 l&rsquo;advocacy. \u00ab\u00a0Les politiciens sont souvent tout sauf fascin\u00e9s par ce que les entreprises leur demande\u00a0\u00bb, explique-t-il.<\/p>\n","protected":false},"author":25,"featured_media":185811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[11767,17652,17651,7690],"class_list":["post-185825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-interel-belgium-fr","tag-karel-joos-fr","tag-lannoo-fr","tag-storytelling-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Boeie!&#039; 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