{"id":185719,"date":"2021-11-22T14:56:12","date_gmt":"2021-11-22T13:56:12","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=185719"},"modified":"2021-11-26T15:51:09","modified_gmt":"2021-11-26T14:51:09","slug":"une-marque-sachant-deformater-est-une-marque-qui-se-demarquera","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/une-marque-sachant-deformater-est-une-marque-qui-se-demarquera\/","title":{"rendered":"Une marque sachant d\u00e9formater est une marque qui se d\u00e9marquera"},"content":{"rendered":"<p><strong>TV,\u00a0print, radio, etc. Autant de m\u00e9dias que de formats publicitaires dits traditionnels. Mais que se passe-t-il lorsque les marques vont plus loin\u00a0? Le\u00a0d\u00e9formatage\u00a0d\u00e9pend des objectifs d\u2019une campagne,\u00a0de\u00a0la\u00a0cible,\u00a0de\u00a0la technologie et des moyens financiers.\u00a0Mais\u00a0c\u2019est\u00a0sans\u00a0doute l\u2019un des meilleurs moyens pour une marque de se d\u00e9marquer, et de marquer les esprits, sans mauvais jeu de mots.<\/strong><\/p>\n<p>Pour <strong>Thierry Jourquin<\/strong>, Co-Founder de <strong>XRintelligence<\/strong>, il y a une v\u00e9ritable \u00e9conomie qui tourne autour de \u00e7a : \u00ab <em>Ce qui est fondamental, c\u2019est qu\u2019\u00e0 c\u00f4t\u00e9 des formats traditionnels que sont la photo ou la vid\u00e9o, les nouveaux contenus immersifs, c\u2019est-\u00e0-dire ces assets 3D qui tournent sur des moteurs de rendu (Unity ou Unreal), sont directement incorpor\u00e9s dans tous les browsers, gr\u00e2ce \u00e0 la technologie WebGL (la technologie la plus r\u00e9cente pour afficher du contenu 3D en ligne). Il y a quelques ann\u00e9es, lorsqu\u2019on voulait avoir cette exp\u00e9rience en AR, il fallait une application. Aujourd\u2019hui, c\u2019est directement via un QR code ou un hyperlien. Ces formats et contenus en 3D sont donc de plus en plus utilis\u00e9s.<\/em> \u00bb<\/p>\n<p>Parmi les types de d\u00e9formatage les plus souvent utilis\u00e9s, on retrouve les \u00e9v\u00e9nements, les partenariats et les articles natifs, pour <strong>BMW<\/strong>. <strong>L\u2019Or\u00e9al<\/strong>, de son c\u00f4t\u00e9, met l\u2019accent sur l&rsquo;advocacy (la d\u00e9fense des int\u00e9r\u00eats) en plus des services, car il s&rsquo;agirait d&rsquo;un important facteur de confiance. C\u2019est clair, 2022 sera bas\u00e9 sous le signe du digital. Non seulement parce que c\u2019est dans l&rsquo;air du temps, mais tout simplement parce qu\u2019il s\u2019agirait de l&rsquo;approche marketing la plus rentable.<\/p>\n<p><a href=\"https:\/\/pub.be\/fr\/une-marque-sachant-deformater-est-une-marque-qui-se-demarquera\/\">Plus d\u2019infos sur PUB.be.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Provided by PUB] Le\u00a0d\u00e9formatage\u00a0d\u00e9pend des objectifs d\u2019une campagne,\u00a0de\u00a0la\u00a0cible,\u00a0de\u00a0la technologie et des moyens financiers. Mais\u00a0c\u2019est\u00a0sans\u00a0doute l\u2019un des meilleurs moyens pour une marque de se d\u00e9marquer.<\/p>\n","protected":false},"author":4,"featured_media":184678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[10195,134,14570],"class_list":["post-185719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-pub-magazine-fr","tag-thierry-jourquin","tag-xrintelligence-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une marque sachant d\u00e9formater est une marque qui se d\u00e9marquera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/une-marque-sachant-deformater-est-une-marque-qui-se-demarquera\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une marque sachant d\u00e9formater est une marque qui se d\u00e9marquera\" \/>\n<meta property=\"og:description\" content=\"[Provided by PUB] Le\u00a0d\u00e9formatage\u00a0d\u00e9pend des objectifs d\u2019une campagne,\u00a0de\u00a0la\u00a0cible,\u00a0de\u00a0la technologie et des moyens financiers. 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