{"id":185547,"date":"2021-11-25T14:54:17","date_gmt":"2021-11-25T13:54:17","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=185547"},"modified":"2021-11-28T20:58:40","modified_gmt":"2021-11-28T19:58:40","slug":"bam-approfondit-quatre-themes-lies-au-meaningful-marketing","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/","title":{"rendered":"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing"},"content":{"rendered":"<p>Quelques jours avant son grand congr\u00e8s annuel, <strong>BAM<\/strong> a d\u00e9cid\u00e9 de mettre en place quatre groupes de r\u00e9flexion sur le meaningful marketing. Et ce, dans le but d\u2019\u00e9toffer le programme d\u2019activit\u00e9s, de consolider la structure de l\u2019association et de renouveler l\u2019offre d\u2019adh\u00e9sion.<\/p>\n<p>\u00ab <em>Nous voulons r\u00e9unir un groupe d\u2019experts autour de quatre th\u00e8mes importants pour voir comment inclure ceux-ci dans notre offre de formations et pour d\u00e9terminer les questions \u00e0 d\u00e9battre avec les pouvoirs publics<\/em> \u00bb, explique <strong>Koen Van Impe<\/strong> (&amp;KOO), pr\u00e9sident de la BAM. Ces groupes de r\u00e9flexion se pencheront respectivement sur les th\u00e8mes suivants :<strong> sustainability, inclusion &amp; diversity, technology<\/strong> et <strong>privacy &amp; ethics<\/strong>.<\/p>\n<p>Cette nouvelle approche est le r\u00e9sultat des r\u00e9flexions men\u00e9es par le nouveau conseil d\u2019administration pendant les mois d\u2019\u00e9t\u00e9. Elle s\u2019accompagne d\u2019un remaniement structurel. \u00ab\u00a0<em>BAM est une grande structure tr\u00e8s ramifi\u00e9e<\/em>\u00a0\u00bb, note Koen Van Impe. \u00ab\u00a0<em>Il n\u2019\u00e9tait pas toujours facile de communiquer notre vision et de garantir le dialogue entre les personnes \u00e9troitement impliqu\u00e9es dans l\u2019organisation et celles qui en sont plus \u00e9loign\u00e9es. Les groupes de r\u00e9flexion \u00e9taient le cha\u00eenon manquant. Nous sommes heureux d\u2019avoir finalis\u00e9 notre structure de gouvernance. Les groupes de r\u00e9flexion seront d\u2019ailleurs dirig\u00e9s par un capitaine qui fait autorit\u00e9 dans son domaine.<\/em>\u00a0\u00bb<\/p>\n<h3>Meaningful Marketing Talks<\/h3>\n<p>L\u2019approfondissement de l\u2019approche se refl\u00e8te \u00e9galement dans l\u2019\u00e9ventail d\u2019activit\u00e9s que BAM souhaite proposer. En plus de ses \u00e9v\u00e9nements, tels que <strong>le Student Congress<\/strong>, les <strong>MIXX Awards<\/strong>, <strong>les Belgian Marketing Awards<\/strong> et <strong>le Marketing Congress<\/strong>, la BAM organisera \u00e0 partir de 2022 un nouvel \u00e9v\u00e9nement mensuel, les <strong>Meaningful Marketing Talks<\/strong>. Chaque session se composera de diverses pr\u00e9sentations sur un sujet particulier et aura lieu en fin d\u2019apr\u00e8s-midi \u00e0 la Kruitfabriek de Vilvorde. La premi\u00e8re \u00e9dition est pr\u00e9vue pour le <strong>24 f\u00e9vrier<\/strong>.<\/p>\n<h3>Formule d\u2019adh\u00e9sion individuelle: Friend of BAM<\/h3>\n<p>Enfin, BAM modifie ses r\u00e8gles d\u2019affiliation. \u00ab\u00a0<em>Nous sommes d\u00e9j\u00e0 la plus vaste communaut\u00e9 de marketing du pays, mais nous voulons nous d\u00e9velopper encore davantage et atteindre tous les professionnels du marketing<\/em>\u00a0\u00bb, indique Koen Van\u00a0Impe. \u00ab\u00a0<em>C\u2019est pourquoi nous avons cr\u00e9\u00e9 une nouvelle formule d\u2019adh\u00e9sion individuelle, \u00ab\u00a0Friend of BAM\u00a0\u00bb. D\u00e9sormais, toute personne qui participe \u00e0 une activit\u00e9 devient gratuitement membre. Si elle souhaite b\u00e9n\u00e9ficier d\u2019avantages suppl\u00e9mentaires, elle pourra alors opter pour l\u2019adh\u00e9sion payante. En m\u00eame temps, nous simplifions notre offre aux entreprises. Nous sommes en outre \u00e0 la recherche de nouveaux partenaires, des entreprises qui souhaitent apporter une plus large contribution aux activit\u00e9s de BAM en s\u2019associant \u00e0 diff\u00e9rentes formules.<\/em>\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BAM a d\u00e9cid\u00e9 de mettre en place quatre groupes de r\u00e9flexion. Et ce, dans le but d\u2019\u00e9toffer le programme d\u2019activit\u00e9s, de consolider la structure de l\u2019association et de renouveler l\u2019offre d\u2019adh\u00e9sion.<\/p>\n","protected":false},"author":4,"featured_media":42746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[8990,9375,4089,11313],"class_list":["post-185547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-bam-congress-fr","tag-koen-van-impe","tag-meaningful-marketing-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing\" \/>\n<meta property=\"og:description\" content=\"BAM a d\u00e9cid\u00e9 de mettre en place quatre groupes de r\u00e9flexion. Et ce, dans le but d\u2019\u00e9toffer le programme d\u2019activit\u00e9s, de consolider la structure de l\u2019association et de renouveler l\u2019offre d\u2019adh\u00e9sion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-25T13:54:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-28T19:58:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"423\" \/>\n\t<meta property=\"og:image:height\" content=\"423\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing\",\"datePublished\":\"2021-11-25T13:54:17+00:00\",\"dateModified\":\"2021-11-28T19:58:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/\"},\"wordCount\":470,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png\",\"keywords\":[\"BAM (Belgian Association of Marketing)\",\"BAM Marketing Congress\",\"Koen Van Impe\",\"Meaningful Marketing\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/\",\"name\":\"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png\",\"datePublished\":\"2021-11-25T13:54:17+00:00\",\"dateModified\":\"2021-11-28T19:58:40+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png\",\"width\":423,\"height\":423},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing","og_description":"BAM a d\u00e9cid\u00e9 de mettre en place quatre groupes de r\u00e9flexion. Et ce, dans le but d\u2019\u00e9toffer le programme d\u2019activit\u00e9s, de consolider la structure de l\u2019association et de renouveler l\u2019offre d\u2019adh\u00e9sion.","og_url":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/","og_site_name":"MediaSpecs","article_published_time":"2021-11-25T13:54:17+00:00","article_modified_time":"2021-11-28T19:58:40+00:00","og_image":[{"width":423,"height":423,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png","type":"image\/png"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing","datePublished":"2021-11-25T13:54:17+00:00","dateModified":"2021-11-28T19:58:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/"},"wordCount":470,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png","keywords":["BAM (Belgian Association of Marketing)","BAM Marketing Congress","Koen Van Impe","Meaningful Marketing"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/","url":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/","name":"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png","datePublished":"2021-11-25T13:54:17+00:00","dateModified":"2021-11-28T19:58:40+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2018\/12\/BAM-square-2.png","width":423,"height":423},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/bam-approfondit-quatre-themes-lies-au-meaningful-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"BAM approfondit quatre th\u00e8mes li\u00e9s au meaningful marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/185547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=185547"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/185547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/42746"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=185547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=185547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=185547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}