{"id":185436,"date":"2021-11-24T15:22:23","date_gmt":"2021-11-24T14:22:23","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=185436"},"modified":"2021-11-25T11:06:19","modified_gmt":"2021-11-25T10:06:19","slug":"initiative-empoche-le-budget-media-dixina","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/initiative-empoche-le-budget-media-dixina\/","title":{"rendered":"Initiative empoche le budget d&rsquo;Ixina"},"content":{"rendered":"<p>Apr\u00e8s de longs d\u00e9bats, le<strong> Groupe FBD<\/strong>\u00a0a confi\u00e9 le budget m\u00e9dia de sa marque <strong>Ixina<\/strong> en Belgique \u00e0 l&rsquo;agence m\u00e9dia<strong> Initiative<\/strong>.<\/p>\n<p><em>\u00ab\u00a0L\u2019analyse en profondeur du march\u00e9 et la strat\u00e9gie propos\u00e9e, qui tient compte de la relevance culturelle, nous permettra de renforcer notre marque tant en Flandre qu\u2019en Wallonie. L\u2019enthousiasme de l\u2019\u00e9quipe Initiative est contagieuse\u00a0\u00bb<\/em>, explique <strong>Karen Vancleemput<\/strong>, Directrice Marketing, Communication et Digital pour le Groupe FBD.<\/p>\n<p><em>\u00ab\u00a0Nous sommes enchant\u00e9s de pouvoir contribuer \u00e0 la croissance d\u2019une marque forte avec l\u2019arriv\u00e9e d\u2019Ixina chez Initiative\u00a0\u00bb<\/em>, compl\u00e8te <strong>Gauthier Elslander<\/strong>, Managing Director d&rsquo;Initative. Pour<strong> Isabelle Rossier<\/strong>, qui sera la Client Lead d\u00e8s le 1er janvier 2022 pour Ixina : <em>\u00ab\u00a0Dans un monde ou les m\u00e9dias sont en pleine \u00e9volution, ce moment est parfait pour acc\u00e9l\u00e9rer la digitalisation tout en ajoutant de la cr\u00e9ativit\u00e9 aux m\u00e9dias traditionnels\u00a0\u00bb<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Groupe FBD a confi\u00e9 le budget m\u00e9dia de sa marque Ixina en Belgique \u00e0 Initiative. \u00ab\u00a0Nous sommes enchant\u00e9s de pouvoir contribuer \u00e0 la croissance d\u2019une marque forte avec l\u2019arriv\u00e9e d\u2019Ixina chez Initiative\u00a0\u00bb, explique Gauthier Elslander.<\/p>\n","protected":false},"author":25,"featured_media":185439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9837,17629,1601,12513,17615,17627,7139],"class_list":["post-185436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-gauthier-elslander-fr","tag-groupe-fbd-fr","tag-initiative-media-belgium-fr","tag-isabelle-rossier-fr","tag-ixina","tag-karen-vancleemput-fr","tag-pitch-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Initiative empoche le budget d&#039;Ixina<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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