{"id":183876,"date":"2021-10-18T18:00:10","date_gmt":"2021-10-18T16:00:10","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=183876"},"modified":"2021-10-22T13:55:29","modified_gmt":"2021-10-22T11:55:29","slug":"its-the-data-or-not","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/its-the-data-or-not\/","title":{"rendered":"It&rsquo;s the data, or not ?"},"content":{"rendered":"<p>Les donn\u00e9es sont plus que jamais centrales dans la publicit\u00e9 : elles permettent de suivre et d&rsquo;orienter les campagnes, et de rep\u00e9rer des informations importantes sur les lecteurs, les auditeurs et les t\u00e9l\u00e9spectateurs. Important pour un annonceur qui souhaite toucher son public au bon moment. Et les r\u00e9gies publicitaires font tout ce qui est en leur pouvoir pour y parvenir. Elles sont devenues de v\u00e9ritables usines \u00e0 marketing et \u00e0 m\u00e9dias.<\/p>\n<p>Lire la suite sur <a href=\"https:\/\/pub.be\/fr\/its-the-data-or-not-2\/\">PUB.be<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Provided by PUB] Les donn\u00e9es sont centrales dans la publicit\u00e9 : elles permettent d&rsquo;orienter les campagnes et de rep\u00e9rer des infos sur les lecteurs, auditeurs et t\u00e9l\u00e9spectateurs. Important pour un annonceur qui souhaite toucher son public.<\/p>\n","protected":false},"author":7,"featured_media":183874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9932,10195],"class_list":["post-183876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-pub-fr","tag-pub-magazine-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It&#039;s the data, or not ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/its-the-data-or-not\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It&#039;s the data, or not ?\" \/>\n<meta property=\"og:description\" content=\"[Provided by PUB] Les donn\u00e9es sont centrales dans la publicit\u00e9 : elles permettent d&#039;orienter les campagnes et de rep\u00e9rer des infos sur les lecteurs, auditeurs et t\u00e9l\u00e9spectateurs. 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