{"id":182952,"date":"2021-10-01T11:02:39","date_gmt":"2021-10-01T09:02:39","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=182952"},"modified":"2021-10-01T11:22:53","modified_gmt":"2021-10-01T09:22:53","slug":"effie-awards-2021-un-nombre-record-dawards-dont-3-dor","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/effie-awards-2021-un-nombre-record-dawards-dont-3-dor\/","title":{"rendered":"Effie Awards 2021 : un nombre record d’awards, dont 3 d’or"},"content":{"rendered":"

Avec 3 Effie Awards d’or et un total de 17 Effie Awards, le mill\u00e9sime 2021 est un grand succ\u00e8s. Pour la premi\u00e8re fois depuis 2011, un dossier a en outre remport\u00e9 un Grand Sustained Award.<\/strong><\/p>\n

Apr\u00e8s une \u00e9dition 2020 \u00ab\u2009full digital\u2009\u00bb, l’attribution des Effie Awards<\/strong> s’est \u00e0 nouveau d\u00e9roul\u00e9e en pr\u00e9sentiel, hier. Au cours du d\u00eener de gala, 17 dossiers inscrits ont \u00e9t\u00e9 r\u00e9compens\u00e9s par un troph\u00e9e, soit exactement la moiti\u00e9 du nombre de dossiers soumis et l’essentiel des 22 finalistes. Trois dossiers ont \u00e9t\u00e9 couronn\u00e9s par un Effie d’or. Et c’est le troph\u00e9e d\u00e9cern\u00e9 \u00e0 Special Olympics<\/strong> qui fera assur\u00e9ment date. Outre l’or, ce dossier a d\u00e9croch\u00e9 un Grand Sustained Award, en raison du succ\u00e8s \u00e0 long terme qu’enregistre cette marque sur le podium Effie. Les deux autres Effie d’or ont r\u00e9compens\u00e9 Delhaize<\/strong> et Polestar<\/strong>. En marge de l’or, 6 Effie d’argent et 8 Effie de bronze ont \u00e9galement \u00e9t\u00e9 attribu\u00e9s.<\/p>\n

D\u00e9couvrez tous les gagnants et les dosiers sur le site d’Effie Belgium.<\/a><\/p>\n

\u00ab\u2009Ce palmar\u00e8s est de haut niveau<\/em>\u2009\u00bb, dit B\u00e9n\u00e9dicte Lobelle<\/strong> (CMO de la Loterie Nationale), qui pr\u00e9sidait, cette ann\u00e9e, le jury pour la premi\u00e8re fois. \u00ab\u2009Il est frappant de constater que les annonceurs qui soumettent r\u00e9guli\u00e8rement un dossier ont clairement plus de chances de remporter un Effie Award d’or ou d’argent. C’est une preuve de plus que pr\u00e9parer un bon dossier est aussi un travail d’\u00e9quipe int\u00e9ressant, qui permet de faire mieux la fois suivante, d’\u00eatre critique et d’\u00e9voluer dans ce que l’on fait en tant que marketeer.<\/em>\u2009\u00bb<\/p>\n

Outre les troph\u00e9es Effie, six Mentions of Excellence in Touchpoint Strategy et une Mention of Excellence in Strategy ont \u00e9t\u00e9 d\u00e9cern\u00e9es. Delhaize a remport\u00e9 ces deux prix. Les autres Mentions of Excellence in Touchpoint Strategy ont \u00e9t\u00e9 attribu\u00e9es \u00e0 Polestar, Corona Direct Insurance, Lunestil, Cornet et Special Olympics.<\/p>\n

Avant la c\u00e9r\u00e9monie de remise des Effie Awards, les participants pr\u00e9sentent traditionnellement leurs dossiers lors de l’Effie Effectiveness Forum<\/strong>. L’exercice s’est d\u00e9roul\u00e9 en ligne pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive.<\/p>\n

\u00ab\u2009La pr\u00e9c\u00e9dente c\u00e9r\u00e9monie de remise des prix s’est d\u00e9roul\u00e9e en pleine crise du coronavirus<\/em>\u2009\u00bb, rappelle Lydia Desloover<\/strong>, directrice d’Effie. \u00ab\u2009Nous n’avions alors pas d’autre choix que d’organiser la c\u00e9r\u00e9monie de remise des prix et l’EEF \u00e0 distance. Cette ann\u00e9e, nous avons d\u00e9lib\u00e9r\u00e9ment choisi de maintenir l’EEF en ligne. Nous donnons ainsi au plus grand nombre la chance de d\u00e9couvrir ces beaux dossiers, qui repr\u00e9sentent la cr\u00e8me de la cr\u00e8me en termes d’efficacit\u00e9 marketing av\u00e9r\u00e9e. J’y vois un apprentissage id\u00e9al pour les jeunes marketeers. Je suis donc tr\u00e8s heureuse que de nombreuses hautes \u00e9coles et universit\u00e9s nous aient rejoints et aient permis \u00e0 leurs \u00e9tudiants de se plonger dans ces dossiers.<\/em>\u2009\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une \u00e9dition 2020 \u00ab\u2009full digital\u2009\u00bb, l’attribution des Effie Awards s’est \u00e0 nouveau d\u00e9roul\u00e9e en pr\u00e9sentiel. Au cours du d\u00eener de gala, 17 dossiers inscrits ont \u00e9t\u00e9 r\u00e9compens\u00e9s par un troph\u00e9e. Trois dossiers ont \u00e9t\u00e9 couronn\u00e9s par un Effie d’or.<\/p>\n","protected":false},"author":4,"featured_media":173424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[12052,11152,2216,9253,10226,17270,9448],"class_list":["post-182952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-benedicte-lobelle-fr","tag-delhaize-fr","tag-effie-awards","tag-effie-effectiveness-forum-fr","tag-lydia-desloover-fr","tag-polestar-fr","tag-special-olympics-belgium-fr"],"acf":[],"yoast_head":"\nEffie Awards 2021 : un nombre record d'awards, dont 3 d'or<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/effie-awards-2021-un-nombre-record-dawards-dont-3-dor\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Effie Awards 2021 : un nombre record d'awards, dont 3 d'or\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s une \u00e9dition 2020 \u00ab\u2009full digital\u2009\u00bb, l'attribution des Effie Awards s'est \u00e0 nouveau d\u00e9roul\u00e9e en pr\u00e9sentiel. 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