{"id":182916,"date":"2021-09-30T15:34:04","date_gmt":"2021-09-30T13:34:04","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=182916"},"modified":"2021-09-30T20:57:13","modified_gmt":"2021-09-30T18:57:13","slug":"ads-data-brand-studio-se-concentre-davantage-sur-soho-une-plateforme-en-ligne-destinee-aux-independants-et-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/ads-data-brand-studio-se-concentre-davantage-sur-soho-une-plateforme-en-ligne-destinee-aux-independants-et-entrepreneurs\/","title":{"rendered":"Ads &#038; Data Brand Studio se concentre davantage sur SoHo, une plateforme en ligne destin\u00e9e aux ind\u00e9pendants et entrepreneurs"},"content":{"rendered":"<p><strong>SoHo, <\/strong>un projet de contenu lanc\u00e9 en 2019, cible les ind\u00e9pendants et entrepreneurs. Le magazine en ligne SoHomag.be rassemble des r\u00e9cits cr\u00e9\u00e9s par et pour les entrepreneurs, et propose de nombreuses solutions publicitaires cr\u00e9atives.<\/p>\n<p>Ce qu\u2019on appelle le Small Office Home Office (SoHo) est un segment B2B sur lequel <strong>Ads &amp; Data<\/strong> souhaite se concentrer pour les ann\u00e9es \u00e0 venir. Le travail \u00e0 domicile gagne en popularit\u00e9, en partie gr\u00e2ce \u00e0 la crise du corona, faisant de ce march\u00e9 de lecteurs professionnels un groupe cible int\u00e9ressant et \u00e0 haut pouvoir d\u2019achat.<\/p>\n<p>\u00ab<em> Avec Ads &amp; Data, SoHo peut faire beaucoup plus pour les partenaires int\u00e9ress\u00e9s. La publicit\u00e9 cibl\u00e9e est tr\u00e8s ais\u00e9e via le d\u00e9ploiement optimal de notre base de donn\u00e9es qualitative \u00e0 large port\u00e9e<\/em> \u00bb, indique le communiqu\u00e9 de presse.<em> \u00ab\u00a0\u00c0 l\u2019aide d\u2019une offre vari\u00e9e allant d\u2019un article en ligne \u00e0 une vid\u00e9o native, en passant par la publicit\u00e9 TV personnalis\u00e9e (Smart AD ou Pause Button Advertising), nous pouvons cibler, informer et\/ou inspirer les entrepreneurs de fa\u00e7on tr\u00e8s pointue. Nous proposons \u00e9galement des mini programmes en TV nationale ou r\u00e9gionale, ainsi que des podcasts.<\/em>\u00a0\u00bb<\/p>\n<p>\u00ab\u00a0<em>Avec SoHo, nous accompagnons les annonceurs qui souhaitent aider leur groupe cible \u00e0 r\u00e9pondre aux nombreuses questions relatives \u00e0 la situation d\u2019ind\u00e9pendant ou de PME. De plus, en dialogue avec nos partenaires, nous prenons en charge l\u2019ensemble du processus de cr\u00e9ation et de production de contenu, et permettons \u00e0 l\u2019annonceur de r\u00e9utiliser ce contenu sur ses propres plateformes<\/em> \u00bb, dit <strong>Els Vercauteren<\/strong>, Creative Concepts Director chez <strong>Ads &amp; Data Brand Studio<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Small Office Home Office est un segment B2B sur lequel Ads &#038; Data souhaite se concentrer. \u00ab Avec SoHo, nous accompagnons les annonceurs qui souhaitent aider leur groupe cible face \u00e0 la situation d\u2019ind\u00e9pendant ou de PME \u00bb, dit Els Vercauteren.<\/p>\n","protected":false},"author":4,"featured_media":182914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[16125,17315,16491,14982],"class_list":["post-182916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-ads-data-fr","tag-ads-data-brand-studio-fr","tag-els-vercauteren-fr","tag-soho-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ads &amp; 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