{"id":182139,"date":"2021-09-09T16:35:26","date_gmt":"2021-09-09T14:35:26","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=182139"},"modified":"2021-09-10T10:31:00","modified_gmt":"2021-09-10T08:31:00","slug":"clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/","title":{"rendered":"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique"},"content":{"rendered":"<p><strong>Clear Channel<\/strong> renforce son expertise en mati\u00e8re de solutions de planification automatis\u00e9e pour les campagnes digitales avec <strong>LaunchPAD<\/strong>, sa nouvelle offre programmatique d\u00e9di\u00e9e.<\/p>\n<p>D\u00e9ploy\u00e9 avec les premiers partenaires SSP tels que Broadsign Reach et tr\u00e8s prochainement Hivestack et Vistar, LaunchPAD connecte l\u2019inventaire DOOH premium de Clear Channel aux plateformes d&rsquo;achat digitales, int\u00e9grant l&rsquo;affichage dans l&rsquo;\u00e9cosyst\u00e8me d&rsquo;achat omni-canal. La solution ouvre ainsi la voie vers de nouvelles opportunit\u00e9s de planification, d&rsquo;achat, d&rsquo;activation et d&rsquo;optimisation de l&rsquo;inventaire DOOH pour les annonceurs.<\/p>\n<p>Gr\u00e2ce \u00e0 LaunchPAD, les planners peuvent acc\u00e9der aux options d&rsquo;achat et les coordonner entre plusieurs r\u00e9gions et param\u00e8tres. Il s&rsquo;agit d&rsquo;un syst\u00e8me dynamique et transparent qui r\u00e9unit tous les avantages de l&rsquo;\u00e9cosyst\u00e8me des outils de planification existants pour offrir aux clients de Clear Channel une gestion et une coordination accrues.<\/p>\n<p>Concr\u00e8tement, avec LaunchPAD, les clients peuvent acheter des cr\u00e9neaux publicitaires par le biais de deal pr\u00e9f\u00e9rentiels et fixer le moment pr\u00e9cis, l&#8217;emplacement et la dur\u00e9e de leurs messages de campagne. Pour planifier ces campagnes, LaunchPAD s&rsquo;appuye sur les normes d&rsquo;impression d\u00e9j\u00e0 rigoureuses du secteur de l&rsquo;affichage pour le calcul de l&rsquo;exposition des publicit\u00e9s.<\/p>\n<p>D\u00e9livr\u00e9es et visibles en temps r\u00e9el dans les plateformes d\u2019achat, les donn\u00e9es de performance permettent aux planners d\u2019adapter instantan\u00e9mment leur strat\u00e9gie, leurs messages et leurs d\u00e9penses pour un ROI maximis\u00e9 et une efficacit\u00e9 accrue de leurs campagnes.<\/p>\n<p><strong>Baudouin van de Berg<\/strong>, Sales Director Clear Channel: \u00ab\u00a0<em>L&rsquo;int\u00e9gration de notre inventaire DOOH \u00e0 l\u2019achat programmatique est une nouvelle \u00e9tape de notre transformation digitale visant \u00e0 rendre les campagnes OOH toujours plus efficaces, dynamiques et percutantes. Les marques recherchent de plus en plus de moyens de diffuser des messages pertinents et opportuns dans des environnements s\u00fbrs, tout en garantissant un retour sur investissement.\u00a0Avec LaunchPAD, nous proposons d\u00e9sormais un canal d\u2019achat uniformis\u00e9 et transversal au niveau national et international. <\/em>\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clear Channel\u00a0renforce son expertise en mati\u00e8re de solutions de planification automatis\u00e9e pour les campagnes digitales avec LaunchPAD, sa nouvelle offre programmatique d\u00e9di\u00e9e.<\/p>\n","protected":false},"author":25,"featured_media":182132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[13410,7999,7601,50,7836,6793],"class_list":["post-182139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-baudouin-van-de-berg-fr","tag-clear-channel-belgium-fr","tag-dooh-digital-out-of-home-fr","tag-out-of-home","tag-programmatic-advertising-fr","tag-programmatic-buying-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clear Channel lance LaunchPAD, sa nouvelle offre programmatique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique\" \/>\n<meta property=\"og:description\" content=\"Clear Channel\u00a0renforce son expertise en mati\u00e8re de solutions de planification automatis\u00e9e pour les campagnes digitales avec LaunchPAD, sa nouvelle offre programmatique d\u00e9di\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T14:35:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-10T08:31:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png\" \/>\n\t<meta property=\"og:image:width\" content=\"308\" \/>\n\t<meta property=\"og:image:height\" content=\"306\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Line\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Line\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/\"},\"author\":{\"name\":\"Line\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\"},\"headline\":\"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique\",\"datePublished\":\"2021-09-09T14:35:26+00:00\",\"dateModified\":\"2021-09-10T08:31:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/\"},\"wordCount\":360,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png\",\"keywords\":[\"Baudouin van de Berg\",\"Clear Channel Belgium\",\"DOOH (Digital Out-Of-Home)\",\"out-of-home\",\"programmatic advertising\",\"programmatic buying\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/\",\"name\":\"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png\",\"datePublished\":\"2021-09-09T14:35:26+00:00\",\"dateModified\":\"2021-09-10T08:31:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png\",\"width\":308,\"height\":306},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\",\"name\":\"Line\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g\",\"caption\":\"Line\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/","og_locale":"fr_FR","og_type":"article","og_title":"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique","og_description":"Clear Channel\u00a0renforce son expertise en mati\u00e8re de solutions de planification automatis\u00e9e pour les campagnes digitales avec LaunchPAD, sa nouvelle offre programmatique d\u00e9di\u00e9e.","og_url":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/","og_site_name":"MediaSpecs","article_published_time":"2021-09-09T14:35:26+00:00","article_modified_time":"2021-09-10T08:31:00+00:00","og_image":[{"width":308,"height":306,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png","type":"image\/png"}],"author":"Line","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Line","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/"},"author":{"name":"Line","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2"},"headline":"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique","datePublished":"2021-09-09T14:35:26+00:00","dateModified":"2021-09-10T08:31:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/"},"wordCount":360,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png","keywords":["Baudouin van de Berg","Clear Channel Belgium","DOOH (Digital Out-Of-Home)","out-of-home","programmatic advertising","programmatic buying"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/","url":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/","name":"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png","datePublished":"2021-09-09T14:35:26+00:00","dateModified":"2021-09-10T08:31:00+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/LaunchPAD.png","width":308,"height":306},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/clear-channel-lance-launchpad-sa-nouvelle-offre-programmatique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Clear Channel lance LaunchPAD, sa nouvelle offre programmatique"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2","name":"Line","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g","caption":"Line"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/182139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=182139"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/182139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/182132"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=182139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=182139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=182139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}