{"id":181865,"date":"2021-10-01T11:52:08","date_gmt":"2021-10-01T09:52:08","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=181865"},"modified":"2021-10-01T14:46:02","modified_gmt":"2021-10-01T12:46:02","slug":"la-presse-au-futur-revient-dans-une-version-hybride","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/la-presse-au-futur-revient-dans-une-version-hybride\/","title":{"rendered":"La Presse au Futur revient dans une version hybride"},"content":{"rendered":"<p><strong>La Presse au Futur<\/strong> revient dans une version physique apr\u00e8s le succ\u00e8s de la version digitale de f\u00e9vrier 2021. Cr\u00e9\u00e9 en 2005, La Presse au Futur est un salon professionnel consacr\u00e9 \u00e0 la presse en France.<\/p>\n<p>La Presse au futur a fait le plein de nouveaut\u00e9s pour sa\u00a015\u00e8me \u00e9dition, en proposant une <strong>version hybride<\/strong> (physique et une version digitale qui retransmettra l&rsquo;ensemble en live et en replay). L&rsquo;\u00e9v\u00e8nement aura lieu <strong>le 8 et 9 d\u00e9cembre 2021 \u00e0 Paris<\/strong>. Les inscriptions d\u00e9butent en septembre.<\/p>\n<p>Il s&rsquo;agira de l\u2019\u00e9dition du renouveau pour la profession apr\u00e8s deux ann\u00e9es de pand\u00e9mie. L&rsquo;objectif sera d&rsquo;anticiper les <strong>tendances de demain<\/strong> et d&rsquo;aider les \u00e9diteurs de presse \u00e0 se transformer :<\/p>\n<ul>\n<li>La Presse au Futur anticipe les tendances de demain et les profondes mutations que conna\u00eet le secteur.<\/li>\n<li>Si les \u00e9diteurs ont vu les tirages papier diminuer, ils ont su augmenter leur audience num\u00e9rique gr\u00e2ce \u00e0 la lecture digitale.<\/li>\n<li>Les \u00e9diteurs de presse ont encore mieux compris que les titres qu\u2019ils \u00e9ditaient n\u2019\u00e9taient pas un simple support de lecture mais une marque, source de mon\u00e9tisation.<\/li>\n<li>La presse a su se diversifier en cr\u00e9ant des \u00e9v\u00e9nements et en devenant des acteurs du e-commerce et du paysage audiovisuel multi-support<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" width=\"829\" height=\"318\" class=\"alignnone size-full wp-image-182977\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/presse-au-futur-programme.png\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/presse-au-futur-programme.png 829w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/presse-au-futur-programme-185x71.png 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/presse-au-futur-programme-768x295.png 768w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/09\/presse-au-futur-programme-88x34.png 88w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/>\n<h3>Les R\u00e9gies au Futur<\/h3>\n<p>Devant le d\u00e9veloppement exponentiel des outils m\u00e9tiers publicitaires et leur \u00e9volution permanente, La Presse au Futur proposera \u00e9galement un \u00e9v\u00e9nement sp\u00e9cifique <strong>d\u00e9di\u00e9 aux r\u00e9gies <\/strong>et aux \u00e9quipes commerciales des m\u00e9dias print, web et digitaux afin de\u00a0leur permettre de d\u00e9couvrir les nouveaux savoir-faire afin de conqu\u00e9rir et de fid\u00e9liser de nouveaux annonceurs, mais \u00e9galement de faire le point entre professionnels sur les nouvelles avanc\u00e9es de la programmatique, du native advertising, du RTB et les cons\u00e9quences de l\u2019abandon de la r\u00e8gle des cookies tiers, et enfin pour analyser le nouveau r\u00f4le des agences m\u00e9dias dans la fili\u00e8re publicitaire. <strong>Les R\u00e9gies au Futur<\/strong> se d\u00e9roulera autour d\u2019un village sp\u00e9cifique qui pr\u00e9sentera les outils m\u00e9tiers et les solutions d\u00e9di\u00e9es aux r\u00e9gies.<\/p>\n<p>Ce village se situera \u00e0 l\u2019entr\u00e9e du New Cap Event Center au rez-de-chauss\u00e9e. Autour de ce village seront organis\u00e9s:<\/p>\n<ul>\n<li>4 conf\u00e9rences pl\u00e9ni\u00e8res<\/li>\n<li>des ateliers solutions propos\u00e9s par les exposants<\/li>\n<li>1 d\u00e9jeuner d\u00e9di\u00e9 aux r\u00e9gies les plus innovantes<\/li>\n<li>des RDV sp\u00e9cifiques pr\u00e9-programm\u00e9s entre les exposants qui offrent des outils et des solutions publicitaires et les directions op\u00e9rationnelles des r\u00e9gies et des services commerciaux des \u00e9diteurs.<\/li>\n<\/ul>\n<p>Retrouvez plus d&rsquo;informations <a href=\"https:\/\/www.mediaspecs.fr\/la-presse-au-futur-revient-dans-une-version-hybride\/\">dans notre article MediaSpecs France<\/a> et dans <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/la-presse-au-futur-15eme-edition\/\">notre agenda MediaSpecs<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La 15e \u00e9dition du salon La Presse au Futur aura lieu les 8 et 9 d\u00e9cembre 2021 en physique au New Event Cap Center et en version digitale. Le salon professionnel consacr\u00e9 \u00e0 la presse en France et organis\u00e9 par DotEvents proposera plein de nouveaut\u00e9s.<\/p>\n","protected":false},"author":25,"featured_media":179676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[16974,10720,13129,17318,9002],"class_list":["post-181865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-dotevents-fr","tag-france","tag-la-presse-au-futur-fr","tag-les-regies-au-futur","tag-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Presse au Futur revient dans une version hybride<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/la-presse-au-futur-revient-dans-une-version-hybride\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Presse au Futur revient dans une version hybride\" \/>\n<meta property=\"og:description\" content=\"La 15e \u00e9dition du salon La Presse au Futur aura lieu les 8 et 9 d\u00e9cembre 2021 en physique au New Event Cap Center et en version digitale. 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