{"id":178891,"date":"2021-06-15T10:02:05","date_gmt":"2021-06-15T08:02:05","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=178891"},"modified":"2021-07-02T15:14:43","modified_gmt":"2021-07-02T13:14:43","slug":"var-lance-les-audio-preroll-sur-les-radiostreams-de-vrt","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/var-lance-les-audio-preroll-sur-les-radiostreams-de-vrt\/","title":{"rendered":"Var lance les audio-preroll sur les radiostreams de VRT"},"content":{"rendered":"<p><strong>Var<\/strong> lance ses premiers prerolls sur la radio VRT. La publicit\u00e9 audio preroll est une offre exclusive dans un cadre unique, en dehors de la pause publicitaire classique. Votre marque est propos\u00e9e via un preroll, juste avant le d\u00e9but du flux. Cela peut augmenter consid\u00e9rablement la valeur d&rsquo;attention et l&rsquo;impact de votre campagne radio.<\/p>\n<p>Maintenant que la r\u00e9gie publicitaire de la VRT int\u00e8gre les plateformes num\u00e9riques de ses stations de radio dans son offre publicitaire, le paysage actuel de la radio num\u00e9rique en Belgique est encore plus vaste. Var est fier de <em>\u00ab\u00a0contribuer au d\u00e9veloppement du march\u00e9 de la radio num\u00e9rique en Belgique. Les flux radio de la VRT repr\u00e9sentent 481 108 sessions actives par jour, en plus du nombre de flux radio d\u00e9j\u00e0 commercialis\u00e9s en Belgique<\/em>\u00ab\u00a0(*).<\/p>\n<p><strong>Rudi Janssens<\/strong>, Chief Commercial Officer Var : <em>\u00ab\u00a0Pour Var, l&rsquo;offre preroll est un nouveau moyen suppl\u00e9mentaire de g\u00e9n\u00e9rer encore plus d&rsquo;impact gr\u00e2ce \u00e0 l&rsquo;audio. Plus pr\u00e9cis\u00e9ment, vous pouvez d\u00e9sormais associer votre marque, par le biais de la publicit\u00e9 audio preroll, aux flux audio num\u00e9riques de MNM, StuBru, Radio 1, Radio 2 et MNM Hits. Vous pouvez \u00e9galement acheter des prerolls audio sur Radio 2 par province. Ainsi, en plus de notre offre standard, de nos forfaits Hi Performance, des Duo-spots, des forfaits Boost, pour attirer une attention suppl\u00e9mentaire, nous offrons d\u00e9sormais aux annonceurs la possibilit\u00e9 d&rsquo;augmenter encore plus la valeur d&rsquo;attention de leur campagne via les prerolls.\u00a0\u00bb<\/em><\/p>\n<p>(*) <em>CIM, Radio Stream Monitor, Belgium, Active Sessions per day per sales house, 1.01.2020-31-03-2021, Belgische Ip-adressen, Audio &amp; Video<\/em><\/p>\n<p>Source : <a href=\"https:\/\/www.var.be\/fr\/blog\/flash-info-la-var-lance-les-prerolls-audio-sur-les-webradios\">Var.be<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Var lance ses premiers prerolls sur la radio VRT. Maintenant que la r\u00e9gie publicitaire de la VRT int\u00e8gre les plateformes digitales de ses stations radio dans son offre publicitaire, le paysage actuel de la radio num\u00e9rique belge est encore plus vaste.<\/p>\n","protected":false},"author":25,"featured_media":50824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8860,11821,8510,8265],"class_list":["post-178891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-radio-fr","tag-rudi-janssens-fr","tag-var-fr","tag-vrt-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Var lance les audio-preroll sur les radiostreams de VRT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/var-lance-les-audio-preroll-sur-les-radiostreams-de-vrt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Var lance les audio-preroll sur les radiostreams de VRT\" \/>\n<meta property=\"og:description\" content=\"Var lance ses premiers prerolls sur la radio VRT. Maintenant que la r\u00e9gie publicitaire de la VRT int\u00e8gre les plateformes digitales de ses stations radio dans son offre publicitaire, le paysage actuel de la radio num\u00e9rique belge est encore plus vaste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/var-lance-les-audio-preroll-sur-les-radiostreams-de-vrt\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-15T08:02:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-02T13:14:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/05\/Var-afbeelding-vierkant.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Line\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Line\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/var-lance-les-audio-preroll-sur-les-radiostreams-de-vrt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/var-lance-les-audio-preroll-sur-les-radiostreams-de-vrt\/\"},\"author\":{\"name\":\"Line\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\"},\"headline\":\"Var lance les audio-preroll sur les radiostreams de VRT\",\"datePublished\":\"2021-06-15T08:02:05+00:00\",\"dateModified\":\"2021-07-02T13:14:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/var-lance-les-audio-preroll-sur-les-radiostreams-de-vrt\/\"},\"wordCount\":288,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/var-lance-les-audio-preroll-sur-les-radiostreams-de-vrt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/05\/Var-afbeelding-vierkant.png\",\"keywords\":[\"radio\",\"Rudi Janssens\",\"Var\",\"VRT\"],\"articleSection\":[\"Media - 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