{"id":178888,"date":"2021-06-14T16:54:59","date_gmt":"2021-06-14T14:54:59","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=178888"},"modified":"2021-06-21T13:06:35","modified_gmt":"2021-06-21T11:06:35","slug":"brightfish-et-ugc-mettent-fin-a-leur-collaboration","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/brightfish-et-ugc-mettent-fin-a-leur-collaboration\/","title":{"rendered":"Brightfish et UGC mettent fin \u00e0 leur collaboration"},"content":{"rendered":"<p>La collaboration qui perdurait entre <strong>Brightfish<\/strong> et <strong>UGC<\/strong>, qui datait de l&rsquo;\u00e9poque o\u00f9 UGC \u00e9tait actionnaire de RMB Cinema, a pris fin.<\/p>\n<p>C&rsquo;est pourquoi, depuis le weekend dernier, contrairement aux autres cin\u00e9mas o\u00f9 la bande publicitaire affichait d\u00e8s la r\u00e9ouverture des salles de nombreux annonceurs, plus aucune publicit\u00e9 de Brightfish n&rsquo;est visible dans les cin\u00e9mas d&rsquo;UGC \u00e0 Bruxelles et \u00e0 Anvers.<\/p>\n<p><strong>Patrick Van Dijck<\/strong>, directeur g\u00e9n\u00e9ral de Brightfish : <em>\u00ab\u00a0Nous avons en effet cess\u00e9 d&rsquo;inclure les deux cin\u00e9mas UGC de Bruxelles et celui d&rsquo;Anvers dans notre offre. Nous continuerons \u00e0 proposer les cin\u00e9mas de l&rsquo;ex-Utopolis jusqu&rsquo;\u00e0 la fin du mois d&rsquo;ao\u00fbt. L&rsquo;incertitude r\u00e9gnait depuis un certain temps quant \u00e0 la poursuite de la coop\u00e9ration, mais la situation est d\u00e9sormais claire. Au 1er septembre, lorsque nous ne vendrons plus la totalit\u00e9 des cin\u00e9mas UGC, Brightfish repr\u00e9sentera 85% de la fr\u00e9quentation des cin\u00e9mas. En tant que leader du march\u00e9, nous prendrons nos responsabilit\u00e9s et continuerons \u00e0 encourager l&rsquo;utilisation des atouts de notre m\u00e9dia. Cela s\u2019\u00e9tend de la recherche o\u00f9 l&rsquo;attention port\u00e9e au choix des m\u00e9dias ne fera que gagner en importance \u00a0et de la r\u00e9flexion avec les marques et les agences sur un ajout cr\u00e9atif \u00e0 leurs campagnes.\u00a0\u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La collaboration qui perdurait entre Brightfish et UGC, datant de l&rsquo;\u00e9poque o\u00f9 UGC \u00e9tait actionnaire de RMB Cinema, a pris fin. Depuis le week-end dernier, plus aucune publicit\u00e9 de Brightfish n&rsquo;est visible dans les cin\u00e9mas UGC \u00e0 Bruxelles et \u00e0 Anvers.<\/p>\n","protected":false},"author":25,"featured_media":149503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[8063,10651,3873],"class_list":["post-178888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-brightfish-fr","tag-patrick-van-dijck-fr","tag-user-generated-content-ugc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brightfish et UGC mettent fin \u00e0 leur collaboration<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/brightfish-et-ugc-mettent-fin-a-leur-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brightfish et UGC mettent fin \u00e0 leur collaboration\" \/>\n<meta property=\"og:description\" content=\"La collaboration qui perdurait entre Brightfish et UGC, datant de l&#039;\u00e9poque o\u00f9 UGC \u00e9tait actionnaire de RMB Cinema, a pris fin. Depuis le week-end dernier, plus aucune publicit\u00e9 de Brightfish n&#039;est visible dans les cin\u00e9mas UGC \u00e0 Bruxelles et \u00e0 Anvers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/brightfish-et-ugc-mettent-fin-a-leur-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T14:54:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-21T11:06:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/12\/Brightfish-2019.png\" \/>\n\t<meta property=\"og:image:width\" content=\"481\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Line\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Line\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/brightfish-et-ugc-mettent-fin-a-leur-collaboration\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/brightfish-et-ugc-mettent-fin-a-leur-collaboration\/\"},\"author\":{\"name\":\"Line\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\"},\"headline\":\"Brightfish et UGC mettent fin \u00e0 leur collaboration\",\"datePublished\":\"2021-06-14T14:54:59+00:00\",\"dateModified\":\"2021-06-21T11:06:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/brightfish-et-ugc-mettent-fin-a-leur-collaboration\/\"},\"wordCount\":229,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/brightfish-et-ugc-mettent-fin-a-leur-collaboration\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2019\/12\/Brightfish-2019.png\",\"keywords\":[\"Brightfish\",\"Patrick Van Dijck\",\"user generated content (UGC)\"],\"articleSection\":[\"Featured\",\"Media - 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