{"id":178324,"date":"2021-06-03T11:37:50","date_gmt":"2021-06-03T09:37:50","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=178324"},"modified":"2021-06-04T08:49:08","modified_gmt":"2021-06-04T06:49:08","slug":"le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/","title":{"rendered":"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb"},"content":{"rendered":"<p>Pas une mais deux activit\u00e9s pour le <strong>Content Marketing hub<\/strong> juste avant l&rsquo;\u00e9t\u00e9. Le 10 juin, le groupe pr\u00e9sentera la quatri\u00e8me \u00e9dition de son <strong>Content Marketing Casebook<\/strong>. Il contient les cases pr\u00e9f\u00e9r\u00e9s de nombreux grands sp\u00e9cialistes du marketing. Le mardi 6 juillet, le hub organise une session exclusive au cours de laquelle les participants partageront leurs exp\u00e9riences pour obtenir l&rsquo;adh\u00e9sion \u00e0 des plans de content marketing.<\/p>\n<p>Avec <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/content-marketing-hall-of-fame-2020\/\">la pr\u00e9sentation<\/a> du Content Marketing Casebook, le Content Marketing hub, pr\u00e9sid\u00e9 par <strong>Koen Denolf<\/strong> (The Fat Lady) et <strong>Bart Lombaerts<\/strong> (SPYKE), tente de fournir aux sp\u00e9cialistes belges du content marketing une inspiration suppl\u00e9mentaire. \u00c0 leurs yeux, les initiatives de content marketing restent encore trop peu visibles. Non pas parce qu&rsquo;ils ne sont pas assez forts, mais parce qu&rsquo;ils s&rsquo;adressent \u00e0 un public sp\u00e9cifique ou utilisent des canaux sp\u00e9cifiques pour atteindre leur groupe cible<\/p>\n<p>Pas moins de 16 marketers ont travaill\u00e9 sur ce recueil, un record. Ils pr\u00e9sentent des cases avec des marques telles que Kom op tegen Kanker (Lutte contre le cancer), Porsche, Colruyt, Westtoer et Technopolis. Une s\u00e9rie Instagram, une \u00e9mission de t\u00e9l\u00e9vision, des relations publiques et m\u00eame des \u0153uvres d&rsquo;art, entre autres, d\u00e9montrent l&rsquo;\u00e9norme richesse de la profession.<\/p>\n<h3>Content buy-in: une \u00e9tape essentielle pour r\u00e9ussir<\/h3>\n<p>Comme derni\u00e8re activit\u00e9 avant l&rsquo;\u00e9t\u00e9, le hub pr\u00e9voit <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/content-marketing-hub-content-buy-in-une-etape-essentielle-vers-le-succes-webinaire\/\">une session sur le content buy-in<\/a>. De nombreux sp\u00e9cialistes du content marketing \u00e9prouvent des difficult\u00e9s \u00e0 convaincre leur direction, mais aussi leurs coll\u00e8gues, de l&rsquo;importance de s&rsquo;engager pleinement dans le content marketing.<\/p>\n<p>Le 6 juillet \u00e0 midi, les personnes int\u00e9ress\u00e9es partageront leurs exp\u00e9riences pendant une heure et donneront des conseils sur la mani\u00e8re d&rsquo;obtenir l&rsquo;adh\u00e9sion \u00e0 des plans de content marketing. Il s&rsquo;agit d&rsquo;une session avec un nombre limit\u00e9 de participants afin de maintenir une interaction aussi \u00e9lev\u00e9e que possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 10 juin, le Content Marketing hub pr\u00e9sentera la 4\u00e8me \u00e9dition de son Content Marketing Casebook. Le 6 juillet, une session exclusive permettra aux participants de partager leurs exp\u00e9riences pour obtenir l&rsquo;adh\u00e9sion \u00e0 des plans de content marketing.<\/p>\n","protected":false},"author":25,"featured_media":178322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[8990,7569,7685,16789,16790,7570],"class_list":["post-178324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-bart-lombaerts-fr","tag-content-marketing-fr","tag-content-marketing-casebook-fr","tag-content-marketing-hub-fr","tag-koen-denolf-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb\" \/>\n<meta property=\"og:description\" content=\"Le 10 juin, le Content Marketing hub pr\u00e9sentera la 4\u00e8me \u00e9dition de son Content Marketing Casebook. Le 6 juillet, une session exclusive permettra aux participants de partager leurs exp\u00e9riences pour obtenir l&#039;adh\u00e9sion \u00e0 des plans de content marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-03T09:37:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-04T06:49:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"585\" \/>\n\t<meta property=\"og:image:height\" content=\"602\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Line\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Line\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/\"},\"author\":{\"name\":\"Line\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\"},\"headline\":\"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb\",\"datePublished\":\"2021-06-03T09:37:50+00:00\",\"dateModified\":\"2021-06-04T06:49:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/\"},\"wordCount\":348,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg\",\"keywords\":[\"BAM (Belgian Association of Marketing)\",\"Bart Lombaerts\",\"content marketing\",\"Content Marketing Casebook\",\"Content Marketing Hub\",\"Koen Denolf\"],\"articleSection\":[\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/\",\"name\":\"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg\",\"datePublished\":\"2021-06-03T09:37:50+00:00\",\"dateModified\":\"2021-06-04T06:49:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg\",\"width\":585,\"height\":602},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2\",\"name\":\"Line\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g\",\"caption\":\"Line\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/","og_locale":"fr_FR","og_type":"article","og_title":"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb","og_description":"Le 10 juin, le Content Marketing hub pr\u00e9sentera la 4\u00e8me \u00e9dition de son Content Marketing Casebook. Le 6 juillet, une session exclusive permettra aux participants de partager leurs exp\u00e9riences pour obtenir l'adh\u00e9sion \u00e0 des plans de content marketing.","og_url":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/","og_site_name":"MediaSpecs","article_published_time":"2021-06-03T09:37:50+00:00","article_modified_time":"2021-06-04T06:49:08+00:00","og_image":[{"width":585,"height":602,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg","type":"image\/jpeg"}],"author":"Line","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Line","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/"},"author":{"name":"Line","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2"},"headline":"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb","datePublished":"2021-06-03T09:37:50+00:00","dateModified":"2021-06-04T06:49:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/"},"wordCount":348,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg","keywords":["BAM (Belgian Association of Marketing)","Bart Lombaerts","content marketing","Content Marketing Casebook","Content Marketing Hub","Koen Denolf"],"articleSection":["Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/","url":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/","name":"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg","datePublished":"2021-06-03T09:37:50+00:00","dateModified":"2021-06-04T06:49:08+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Content-Marketing-2020.jpg","width":585,"height":602},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/le-content-marketing-hub-presente-un-recueil-de-cases-et-examine-de-plus-pres-le-content-buy-in\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"BAM : Content Marketing hub pr\u00e9sente un recueil de cases et examine de plus pr\u00e8s le \u00ab content buy-in \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/74749a255985d200753aae85644632f2","name":"Line","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/355ad87feaddece6a7457563a81b9c95?s=96&d=mm&r=g","caption":"Line"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/178324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=178324"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/178324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/178322"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=178324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=178324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=178324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}