{"id":178149,"date":"2021-06-01T16:43:59","date_gmt":"2021-06-01T14:43:59","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=178149"},"modified":"2021-06-02T13:43:37","modified_gmt":"2021-06-02T11:43:37","slug":"magazine-media-annelore-van-hove-delhaize-au-sujet-du-media-magazine","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/magazine-media-annelore-van-hove-delhaize-au-sujet-du-media-magazine\/","title":{"rendered":"[Magazine Media] Annelore Van Hove (Delhaize) au sujet des magazines"},"content":{"rendered":"<p>Pour <strong>Delhaize<\/strong>, le branding et les promotions vont de pair. M\u00eame s\u2019ils ne sont pas standard, les magazines sont r\u00e9guli\u00e8rement repris dans le mix m\u00e9dia. <em>\u00ab Parce qu\u2019ils permettent de toucher une cible sp\u00e9cifique et faire son r\u00e9cit de fa\u00e7on plus d\u00e9taill\u00e9e \u00bb<\/em>, nous explique Annelore Van Hove, Media &amp; Channel Manager.<\/p>\n<p>Ces derni\u00e8res ann\u00e9es, exception faite pour 2020, vous avez invariablement investi dans les magazines. Quelle est la strat\u00e9gie ?<\/p>\n<p>Annelore Van Hove :<em> \u00ab Nous nous servons r\u00e9guli\u00e8rement des magazines, m\u00eame si pour Delhaize ils ne sont pas incontournables dans le mix m\u00e9dia. Nous travaillons avec un mod\u00e8le \u00e9conom\u00e9trique qui mesure le ROAS (return on advertising spend, ndlr.) de nos efforts. Il en ressort que l\u2019effet direct du print \u2013 tant magazines que journaux \u2013 sur nos ventes est moindre que celui d\u2019autres canaux. \u00bb<\/em><\/p>\n<p><a href=\"https:\/\/magazinemedia.be\/fr\/annelore-van-hove-delhaize-au-sujet-du-media-magazine\/\">Lisez l&rsquo;interview compl\u00e8te d&rsquo;Annelore Van Hove sur le site web de Magazine Media.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour Delhaize, le branding et les promotions vont de pair. Les magazines sont r\u00e9guli\u00e8rement repris dans le mix m\u00e9dia. \u00ab Parce qu\u2019ils permettent de toucher une cible sp\u00e9cifique et faire son r\u00e9cit de fa\u00e7on plus d\u00e9taill\u00e9e \u00bb, explique Annelore Van Hove.<\/p>\n","protected":false},"author":4,"featured_media":178146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[11519,11152,9426],"class_list":["post-178149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-annelore-van-hove-fr","tag-delhaize-fr","tag-magazine-media-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Magazine Media] Annelore Van Hove (Delhaize) au sujet des magazines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/magazine-media-annelore-van-hove-delhaize-au-sujet-du-media-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Magazine Media] Annelore Van Hove (Delhaize) au sujet des magazines\" \/>\n<meta property=\"og:description\" content=\"Pour Delhaize, le branding et les promotions vont de pair. Les magazines sont r\u00e9guli\u00e8rement repris dans le mix m\u00e9dia. \u00ab Parce qu\u2019ils permettent de toucher une cible sp\u00e9cifique et faire son r\u00e9cit de fa\u00e7on plus d\u00e9taill\u00e9e \u00bb, explique Annelore Van Hove.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/magazine-media-annelore-van-hove-delhaize-au-sujet-du-media-magazine\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T14:43:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-02T11:43:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Annelore-Van-Hove.png\" \/>\n\t<meta property=\"og:image:width\" content=\"594\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/magazine-media-annelore-van-hove-delhaize-au-sujet-du-media-magazine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/magazine-media-annelore-van-hove-delhaize-au-sujet-du-media-magazine\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"[Magazine Media] Annelore Van Hove (Delhaize) au sujet des magazines\",\"datePublished\":\"2021-06-01T14:43:59+00:00\",\"dateModified\":\"2021-06-02T11:43:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/magazine-media-annelore-van-hove-delhaize-au-sujet-du-media-magazine\/\"},\"wordCount\":176,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/magazine-media-annelore-van-hove-delhaize-au-sujet-du-media-magazine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/06\/Annelore-Van-Hove.png\",\"keywords\":[\"Annelore van Hove\",\"Delhaize\",\"Magazine Media\"],\"articleSection\":[\"Media - 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