{"id":177865,"date":"2021-05-26T16:18:36","date_gmt":"2021-05-26T14:18:36","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=177865"},"modified":"2021-05-27T08:51:49","modified_gmt":"2021-05-27T06:51:49","slug":"pause-button-advertising-2-0-le-geo-targeting-maintenant-accessible-sur-toutes-les-chaines-play-de-telenet","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/pause-button-advertising-2-0-le-geo-targeting-maintenant-accessible-sur-toutes-les-chaines-play-de-telenet\/","title":{"rendered":"Pause Button Advertising 2.0 : le geo-targeting maintenant accessible sur toutes les cha\u00eenes Play de Telenet"},"content":{"rendered":"<p>Une simple pression sur le bouton pause et la technologie de <strong>Telenet<\/strong> transforme l\u2019\u00e9cran TV en panneau d\u2019affichage personnel sur Play 4, Play 5, Play 6, Play 7 et Play Sports Open.<\/p>\n<p><strong>Ads &amp; Data<\/strong> est fier d\u2019\u00eatre le premier au monde \u00e0 proposer le <strong>Pause Button Advertising<\/strong> et va maintenant encore plus loin en y ajoutant une option de geo-targeting.<\/p>\n<p>Le Pause Button Advertising est disponible sur toutes les cha\u00eenes Play de Telenet depuis plusieurs ann\u00e9es d\u00e9j\u00e0, tant en TV lin\u00e9aire que sur les enregistrements et le replay. Ce format publicitaire, \u00e9tonnamment efficace de par sa simplicit\u00e9, a d\u00e9j\u00e0 connu une am\u00e9lioration en 2020 avec l\u2019ajout d\u2019une option de targeting permettant \u00e0 l\u2019annonceur de choisir lui-m\u00eame la cha\u00eene, le jour et la tranche horaire. Ces fonctionnalit\u00e9s se perfectionnent maintenant encore un peu plus, gr\u00e2ce \u00e0 l\u2019ajout du geo-targeting.<\/p>\n<h3>Publicit\u00e9 cibl\u00e9e<\/h3>\n<p>Gr\u00e2ce au ciblage g\u00e9ographique, Telenet n\u2019active le Pause Button Advertising que dans la r\u00e9gion pertinente pour l&rsquo;annonceur, sur base d\u2019une s\u00e9lection de codes postaux sp\u00e9cifiques ou de la d\u00e9finition d\u2019un rayon de 10 km autour d\u2019un lieu pr\u00e9cis. Les r\u00e9gions non pertinentes sont d\u00e8s lors exclues. Telenet offre ainsi une plateforme int\u00e9ressante pour les acteurs nationaux qui souhaitent faire de la publicit\u00e9 locale, mais \u00e9galement pour les petits annonceurs locaux qui se voient offrir la possibilit\u00e9 d&rsquo;appara\u00eetre \u00e0 la t\u00e9l\u00e9vision nationale sans avoir \u00e0 produire un spot TV.<\/p>\n<p>En rendant possible le ciblage g\u00e9ographique avec le Pause Button Advertising, Telenet illustre parfaitement la promesse principale faite par Ads &amp; Data : \u2018We un-waste\u2019. Plus la data est cibl\u00e9e, plus les publicit\u00e9s sont efficaces. Fort de telles offres de la part de ses partenaires, Ads &amp; Data r\u00e9pond encore mieux aux besoins des annonceurs, qu\u2019ils soient grands ou petits, en leur permettant de g\u00e9n\u00e9rer plus de contacts utiles et moins de contacts inutiles avec le consommateur.<\/p>\n<p><strong>Ann-Sophie Libbrecht<\/strong>, Innovation Manager Ads &amp; Data : <em>\u00ab Ads &amp; Data et ses partenaires attachent une grande importance au d\u00e9veloppement de formats publicitaires innovants pour l&rsquo;annonceur. En offrant d\u00e9sormais le ciblage g\u00e9ographique sur le Pause Button Advertising, notre partenaire Telenet illustre parfaitement nos recommandations sur l\u2019utilisation de la data, autorisant ainsi les annonceurs \u00e0 communiquer en TV de fa\u00e7on plus cibl\u00e9e en s\u2019adressant uniquement aux contacts pertinents et ceci \u00e0 un budget tr\u00e8s accessible. \u00bb<\/em><\/p>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/05\/Pause-button-advertising-telenet-ads-and-data.jpg\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Ads &#038; Data ajoute le geo-targeting comme option chez le Pause Button Advertising. Gr\u00e2ce \u00e0 ce geo-targeting, Telenet ne d\u00e9ploie le Pause Button Advertising que dans la r\u00e9gion qui est pertinente pour l&rsquo;annonceur.<\/p>\n","protected":false},"author":4,"featured_media":173852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[16125,16722,16723,16724,100],"class_list":["post-177865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-ads-data-fr","tag-ann-sophie-libbrecht-fr","tag-geotargeting-fr","tag-pause-button-advertising-fr","tag-telenet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pause Button Advertising 2.0 : le geo-targeting maintenant accessible sur toutes les cha\u00eenes Play de Telenet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/pause-button-advertising-2-0-le-geo-targeting-maintenant-accessible-sur-toutes-les-chaines-play-de-telenet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pause Button Advertising 2.0 : le geo-targeting maintenant accessible sur toutes les cha\u00eenes Play de Telenet\" \/>\n<meta property=\"og:description\" content=\"Ads &amp; Data ajoute le geo-targeting comme option chez le Pause Button Advertising. 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