{"id":177766,"date":"2021-05-25T15:16:57","date_gmt":"2021-05-25T13:16:57","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=177766"},"modified":"2021-05-25T21:13:28","modified_gmt":"2021-05-25T19:13:28","slug":"lavenir-fait-peau-neuve","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/lavenir-fait-peau-neuve\/","title":{"rendered":"L\u2019Avenir fait peau neuve"},"content":{"rendered":"<p>Apr\u00e8s avoir f\u00eat\u00e9 ses 100 ans, le quotidien wallon <strong>L&rsquo;Avenir<\/strong> en profite pour faire une cure de jouvence et afficher sa nouvelle identit\u00e9 graphique d\u00e8s le 1er juin. Il sera plus moderne et encore plus proche de ses lecteurs. Un bel \u00e9crin pour les contenus et les annonces publicitaires des annonceurs.<\/p>\n<p>L\u2019Avenir, nouveau titre du groupe <strong>IPM<\/strong> aux c\u00f4t\u00e9s de la DH et de La Libre, r\u00e9unit chaque jour plus de 495.600 lecteurs. Il se positionne comme 2\u00e8me titre de presse quotidienne francophone avec un leadership dans les provinces de Namur et de Luxembourg.<\/p>\n<p>Le quotidien b\u00e9n\u00e9ficie d\u00e9sormais d&rsquo;une nouvelle \u00ab Une \u00bb mettant mieux en sc\u00e8ne les choix \u00e9ditoriaux. A l\u2019int\u00e9rieur, la maquette sera plus a\u00e9r\u00e9e, plus claire permettant une meilleure lisibilit\u00e9. La lecture sera rythm\u00e9e par des codes couleurs selon les diff\u00e9rentes sections (Temps forts, Belgique\/Monde, R\u00e9gion, Sports, Culture). Un int\u00e9r\u00eat particulier a \u00e9galement \u00e9t\u00e9 port\u00e9 \u00e0 la qualit\u00e9 des photos.<\/p>\n<p>Si le nouveau look participe \u00e0 la n\u00e9cessaire dynamique du quotidien, son contenu a lui aussi \u00e9t\u00e9 enrichi de nouveaux rendez-vous d\u00e9veloppant toujours plus de proximit\u00e9 avec les<br \/>\nlecteurs. Ce travail a \u00e9t\u00e9 conduit par le studio graphique parisien <strong>Rampazzo et Associ\u00e9s<\/strong> et l\u2019ensemble de la r\u00e9daction de L\u2019Avenir.<\/p>\n<p><strong>Nata Rampazzo<\/strong>, Founder et CEO de Rampazzo &amp; Associ\u00e9s : <em>\u00ab Nous souhaitions apporter plus de rythme, de la respiration, de la clart\u00e9 dans ce journal dont nous avons d\u00e9couvert \u00e0 quel point les lecteurs sont attach\u00e9s. Nous avons conserv\u00e9 la m\u00eame quantit\u00e9 d\u2019informations, mais nous avons rendu la maquette plus a\u00e9r\u00e9e et mieux organis\u00e9e, plus agr\u00e9able \u00e0 lire, avec une attention particuli\u00e8re apport\u00e9e \u00e0 la mise en \u00e9vidence de l\u2019image. \u00bb<\/em><\/p>\n<p><strong>Thierry Remacle<\/strong>, r\u00e9dacteur en chef de L&rsquo;Avenir : <em>\u00ab Votre journal change. Au bout de plusieurs mois de r\u00e9flexion, \u00e0 laquelle certain(e)s d\u2019entre vous ont particip\u00e9 lors de tables de lecteurs, la nouvelle maquette de L\u2019Avenir est pr\u00eate. Notre approche r\u00e9dactionnelle, nos valeurs journalistiques, notre mission d\u2019informer, notre ton accessible, \u2026 sont inchang\u00e9s. Ou plut\u00f4t ils seront mis davantage en valeur dans un nouvel \u00e9crin, dans votre journal pr\u00e9f\u00e9r\u00e9. L\u2019Avenir est et reste au contenu. \u00bb<\/em><\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"223\" class=\"size-full wp-image-177779 aligncenter\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/05\/lavenir.png\" alt=\"\" srcset=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/05\/lavenir.png 646w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/05\/lavenir-185x64.png 185w, https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/05\/lavenir-88x30.png 88w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir f\u00eat\u00e9 ses 100 ans, le quotidien wallon L&rsquo;Avenir, nouveau titre du groupe IPM, fait peau neuve d\u00e8s le 1er juin. Il b\u00e9n\u00e9ficiera ainsi d&rsquo;une nouvelle identit\u00e9 graphique et d&rsquo;un contenu plus proche de ses lecteurs. <\/p>\n","protected":false},"author":25,"featured_media":177794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[75,9070,16708,16710,9460],"class_list":["post-177766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-ipm-group","tag-lavenir-fr","tag-nata-rampazzo","tag-rampazzo-et-associes","tag-thierry-remacle-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Avenir fait peau neuve<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/lavenir-fait-peau-neuve\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Avenir fait peau neuve\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s avoir f\u00eat\u00e9 ses 100 ans, le quotidien wallon L&#039;Avenir, nouveau titre du groupe IPM, fait peau neuve d\u00e8s le 1er juin. 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