{"id":174373,"date":"2021-03-18T17:26:30","date_gmt":"2021-03-18T16:26:30","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=174373"},"modified":"2021-03-22T11:44:42","modified_gmt":"2021-03-22T10:44:42","slug":"reset-to-common-sense-uba-trends-day-2021","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/","title":{"rendered":"Reset to common sense \u2013 UBA Trends Day 2021"},"content":{"rendered":"

\u201cThe world is going to move forward and we all have a chance to make it different<\/em>\u201d, explique Seth Godin lors de l’UBA Trends Day<\/strong> du 18 mars. Lui-m\u00eame, Katrina Dodd et Martin Lindstrom ont pr\u00e9sent\u00e9 \u00e0 1700 spectateurs* les grandes tendances et les outils n\u00e9cessaires pour pouvoir surfer sur cette vague de la diff\u00e9rence. Les mod\u00e9rateurs Steven Van Belleghem et Peter Hinssen ont donn\u00e9 du pep\u2019s et de l\u2019interactiviti\u00e9 \u00e0 cette journ\u00e9e des Trends Day.<\/p>\n

Vous pouvez encore vous inscrire pendant un mois pour profiter du UBA Trends Day-stream.<\/p>\n

*1.754 spectateurs pour \u00eatre exact, comme Mia Venken l\u2019a fait remarquer lors du live-chat. \u00ab C\u2019est un record absolu du nombre de participants depuis le d\u00e9but de l’UBA Trends Day, il y a plus de dix ans \u00bb<\/em>, indique-t-elle \u00e0 MediaSpecs.<\/span><\/p>\n\"\"\n

\u2018A brand is a promise\u2019<\/strong><\/h3>\n

Seth Godin<\/strong> \u00e9tait en route vers quelque part. Et quelque part, sur le chemin, il tombe sur : Rita\u2019s et Weber\u2019s. Le premier est un magasin de bonbons sans nom o\u00f9 les clients viennent d\u00e9penser 60 dollars<\/strong> (\u00b1 50 euros) pour des bonbons du monde entier, le second est un fast-food o\u00f9 les gens font la file<\/strong> pendant 40 minutes pour une commande. <\/em>On peut deviner ce que pense Seth Godin\u00a0: \u00ab Il faut \u00eatre fou \u00bb<\/em> ! Pourquoi ces magasins et pas d\u2019autres innombrables fast-foods ou confiseries o\u00f9 l’on peut acheter des sucreries ? \u201cPeople are stopping at these places, because when they get where they are going, they are going to have something to talk about<\/strong>. They are engaging in a story, for themselves and other people\u201d.<\/em><\/p>\n

Si vous avez quelque chose comme cela, alors vous avez une marque. \u201cA brand is a promise\u201d<\/strong><\/em>, indique Seth Godin. Quelque chose dont les gens aiment parler. Ensuite, ils aiment aussi revenir. Il ne faut pas non plus se limiter \u00e0 l\u2019id\u00e9e que l\u2019on se fait de la \u2018brand\u2019 au logo ou \u00e0 un autre \u00e9l\u00e9ment visuel. \u201cIf Nike announced they are going to open a hotel, we can imagine what it will be about. That\u2019s because Nike has a brand\u201d<\/em>. Nous savons de quoi il est question, parce qu’il y a une histoire claire. Comment faire pour que cela se produise ? Suivez les cinq \u00e9tapes de marketing<\/strong> selon Seth Godin.<\/p>\n\"\"\n

Pas pour anyone mais bien pour someone<\/strong><\/h3>\n

Tout commence au commencement\u00a0: le produit que vous allez fabriquer… \u00e0 qui est-il destin\u00e9 et que fait-il ? Le \u00ab\u00a0qui\u00a0\u00bb, ce n’est pas comme autrefois, cibler votre produit pour tout le monde (ou la personne moyenne). Maintenant qu’Internet est l\u00e0, vous pouvez \u00eatre plus pr\u00e9cis. C\u2019est pourquoi vous devez cibler sur \u2018the smallest viable audience\u2019\u00a0<\/strong>: pas un \u2018large group of anyone\u2019 mais bien un \u2018group of someone\u2019. Le \u00ab\u00a0quoi\u00a0\u00bb ne r\u00e9sout plus un probl\u00e8me comme \u00ab\u00a0je veux \u00e9tancher la soif des gens qui ont soif\u00a0\u00bb. Le \u00ab\u00a0quoi\u00a0\u00bb consiste \u00e0 se demander\u00a0: \u201cThis thing that we\u2019re making, what change do we seek to make?\u201d<\/em> Cela rel\u00e8ve du domaine \u00e9motionnel<\/strong> plus que du domaine transactionnel. Pensez \u00e0 Harley Davidson. Ce qu’ils font, c’est transformer des \u201cdisrespected outsiders into respected insiders\u201d<\/em>.<\/p>\n\"\"\n

\u201cIf marketing is not advertising<\/strong>, then what is marketing? Well, marketing is design, marketing is operations, anything that touches the market. Which means the way you answer the phone, how long you put people on hold, how much you charge for things, how many things you\u2019re dumping in the river, what happens to the packaging\u2026 These are all marketing choices<\/em>\u00ab\u00a0. Seth Godin y voit beaucoup d’opportunit\u00e9s. \u201cMarketers know how to tell a story. Marketers know how to show up in the world and create a premium by adding value, by doing work that matters for people who care. So we have this opportunity to go back to the organization and to choose to lead, because management and leadership are not the same thing\u00a0\u00bb<\/em>, conclut-il.<\/p>\n

\u201cUBA Trends Day = meeting of more than 1.700 marketeers who can decide to be \u201cherculean\u201d heroes and choose to matter<\/em>\u201d. C’est le message d’encouragement que notre Bart Kuypers a adress\u00e9 aux marketeers sur le live chat.<\/p>\n

Virtual necessities<\/h3>\n

Avec la crise du Coronavirus, les marques ont d\u00fb se repenser et fonctionner autrement. Avec les restrictions sanitaires et le manque de contact direct, le digital a explos\u00e9. Il est devenu le canal des \u2018virtual necessities\u2019, pour reprendre l\u2019appellation de Katrina Dodd<\/strong> qui ajoute que d\u00e9sormais \u00ab all is mediated by a screen<\/em><\/strong> \u00bb.<\/p>\n

Elle cite de nombreux exemples de marques ayant fait la part belle au contenu publicitaire online : J\u00e4germeister, Milka et Animal Crossing<\/strong>, entre autres. Katrina Dodd constate que l\u2019exp\u00e9rience du consommateur a chang\u00e9. Si en 2019, le plus important de la \u2018customer experience\u2019 \u00e9tait la \u2018consistency\u2019, maintenant il est plut\u00f4t question de \u2018creativity<\/strong>\u2019.<\/p>\n\"\"<\/a>\n

C\u2019est dans cette optique de cr\u00e9ativit\u00e9 qu\u2019il faut r\u00e9pondre aux nouvelles attentes des consommateurs en termes de n\u00e9cessit\u00e9s virtuelles. Il faut que les marques r\u00e9fl\u00e9chissent \u00e0 \u00ab why do people use you ?<\/em> \u00bb et comment elles peuvent d\u00e9livrer leur message au travers de r\u00e9alit\u00e9s num\u00e9riques qui ont du sens.<\/p>\n

Social shopping<\/h3>\n

L\u2019e-commerce a explos\u00e9 avec la crise sanitaire : la compagnie am\u00e9ricaine Best Buy enregistre + de 242% de ventes<\/strong>. Malgr\u00e9 cette hausse vertigineuse, Katrina Dodd rappelle qu\u2019il est important de faire revivre l\u2019exp\u00e9rience \u00e9prouv\u00e9e lorsque l\u2019on fait du shopping \u2018in-store\u2019<\/strong>. 81% des jeunes (14-24 ans) pr\u00e9f\u00e8rent faire du shopping dans les magasins pour trois raisons : la s\u00e9paration, la sensation d\u2019accomplissement et la socialisation. \u201cShopping is a social experience. When people shop in groups the total amount of items purchased increases and so does the value of these items.<\/em>\u201d<\/p>\n\"\"<\/a>\n

Pour personnaliser et \u00ab socialiser<\/strong> \u00bb davantage l\u2019exp\u00e9rience de shopping online du consommateur, Katrina Dodd \u00e9voque deux solutions : les \u2018shopping live events\u2019 et les \u2018shared experience\u2019. Faire des vid\u00e9os d\u2019essayage<\/strong> avec des chats pour commenter les habits est une r\u00e9alit\u00e9 qui s\u00e9duit, notamment en Chine : 125 milliards de dollars, c\u2019est la valeur moyenne estim\u00e9e du \u2018live-commerce\u2019 en 2020. La Fashion Week 2021, elle aussi, a eu de bons r\u00e9sultats : 11M de vues et plus de 2,8 de \u2018merchandising volume\u2019. En ce qui concerne les \u2018shared experience\u2019, il existe notamment l\u2019application Squadded<\/strong>, qui permet de faire du shopping \u00e0 plusieurs. Il s\u2019agit du \u2018Netflix party for online shopping\u2019. \u00ab Il faut augmenter l\u2019exp\u00e9rience et r\u00e9duire les clics<\/em>. \u00bb<\/p>\n

Reset Capitalism<\/h3>\n

Depuis quelques temps d\u00e9j\u00e0, les grands dirigeants du monde s\u2019\u00e9vertuent \u00e0 repenser le capitalisme<\/strong>. Mais Katrina Dodd estime qu\u2019il faut opter pour une autre approche\u00a0: \u201c<\/em>we are considered to be the poster children of capitalism<\/em>\u201d<\/em>. Dans cette optique, elle avance qu\u2019il faut r\u00e9pondre affirmativement \u00e0 la question \u00ab Can we do better ? \u00bb et selon trois fa\u00e7ons : \u2018smarter\u2019, \u2018fairer\u2019 et \u2018greener\u2019.<\/p>\n\"\"\n

Le bon sens<\/strong><\/h3>\n

Suivez les panneaux de sortie de secours, tous accroch\u00e9s au plafond. Qui a pens\u00e9 \u00e0 les mettre l\u00e0 o\u00f9 il y a beaucoup de fum\u00e9e ?\u00a0 Martin Lindstrom<\/strong> ne m\u00e2che pas ses mots et nous met face \u00e0 la r\u00e9alit\u00e9 : \u201cIt\u2019s time to call the Ministry of Common Sense<\/strong> and put an end to this once and for all\u201d. <\/em>Donc : les panneaux de sortie d’urgence doivent \u00eatre plac\u00e9s au sol. Beaucoup plus s\u00fbr en cas d’urgence. Vous devriez appliquer ce m\u00eame principe de bon sens \u00e0 votre entreprise, votre marque et votre produit.<\/p>\n

\u201cBad luck for the CBOs<\/strong> (Chief Bullshit Officers). Welcome to the CCSOs<\/strong> (Chief Common Sense Officers)<\/em>\u201d, a encore post\u00e9 Bart Kuypers dans le chat.<\/p>\n\"\"\n

\u201cWe are slowly drifting away from <\/em>what the customer wants<\/em><\/strong>\u201d, ajoute Martin Lindstrom. Une t\u00e9l\u00e9commande avec trois pav\u00e9s num\u00e9riques diff\u00e9rents, deux boutons d’arr\u00eat et ainsi de suite. Comment diable pouvez-vous encore allumer la t\u00e9l\u00e9 ? Un magasin Home Depot voit ses ventes diminuer : pourquoi ? Ce n’est que lorsque les images des cam\u00e9ras ont montr\u00e9 que les clients avaient du mal \u00e0 trouver les produits qu’ils voulaient, en haut des \u00e9tag\u00e8res encombrantes, que cela est devenu \u00e9vident : le magasin n’avait pas \u00e9t\u00e9 con\u00e7u du point de vue du client.<\/p>\n\"\"\n

De l\u2019empathie \u00e0 la place de la sympathie<\/strong><\/h3>\n

\u201cThe way we talk to consumers, to our staff, to our divisions is so extraordinarily important<\/em>\u201d, affirme Martin Lindstrom. Pour ce faire, il faut de l’empathie<\/strong> : se mettre \u00e0 la place de l’exp\u00e9rience d’une autre personne. C’est ce qui vous aidera \u00e0 conserver votre bon sens. La sympathie ne l’est pas autant, car l\u00e0 o\u00f9 l’empathie rapproche les gens, la sympathie fait exactement le contraire. Martin Lindstrom illustre cela au travers d\u2019un exemple de personnes qui ont appris une mauvaise nouvelle. Celles-ci ont re\u00e7u une contravention. La moiti\u00e9 d’entre elle ont eu des r\u00e9actions empathiques, l’autre moiti\u00e9 des r\u00e9actions sympathiques. Interrog\u00e9e sur son \u00ab\u00a0happiness level<\/strong>\u00ab\u00a0, la premi\u00e8re moiti\u00e9 a fait \u00e9tat d’une augmentation de 10 % de leur bonheur apr\u00e8s l’\u00e9v\u00e9nement, tandis que l’autre moiti\u00e9 s’est senti 10 % moins bien. Gr\u00e2ce \u00e0 l’empathie, vous savez que vous n’\u00eates pas seul. Cela fonctionne \u00e0 tous les niveaux. \u201cStart adopting a point of view from outside-in<\/strong> rather than inside-out. If you manage to do that, you will actually bring back common sense\u201d.<\/em><\/p>\n\"\"\n

En bref<\/h3>\n

\u201cThe End of Average<\/em><\/strong>\u00ab\u00a0. C’est ainsi que Steven Van Belleghem<\/strong> entame la cl\u00f4ture des UBA Trends Day. \u201cIn marketing, we talk way too much about the \u2018average\u2019 customer. There is no such thing as the average customer<\/em>.\u201d Il va encore plus loin : \u201c\u2018Being average is a choice\u2019 is a quote that we heard today and in marketing, we have to say goodbye to that.\u00a0\u00bb<\/em><\/p>\n

Pour Peter Hinssen<\/strong>, le \u00ab\u00a0Great Reset\u00a0\u00bb<\/strong> \u00e9tait une th\u00e9matique importante : \u201cWe are all so wrapped up in Covid and what is happening right now, but the big concern we had was the environment, the planet. This is what companies will have to wrap their heads around: how are they strategically going to think about that reset and think about the bigger picture, and not just <\/em>their products and <\/em>their market?<\/em>\u201d<\/p>\n

\u201cDigital convenience is a commodity<\/em><\/strong>\u201c se souvient encore Steven Van Belleghem. \u201cWe created that in the past ten years. The new normal. An \u2018Offer You Can\u2019t Refuse\u2019 is what some people would call it. Now we\u2019re going to move into a new phase of digital. In the past, it was about convenience. Today, it is more about entertainment. In the past: individual experiences. Now: shared digital experiences. And the internet is a pool of content that is always available. What you see now is that successful events and brands go live again.<\/em>\u201d<\/p>\n

Vous pouvez encore regarder les vid\u00e9os de l’UBA Trend Days pendant un mois sur le site web<\/a>.<\/p>\n\"\"\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Laisser les gens dire quelque chose, red\u00e9finir le capitalisme et r\u00e9introduire le bon sens. Ce sont 3 grands th\u00e8mes que les intervenants Seth Godin, Katrina Dodd et Martin Lindstrom ont abord\u00e9s avec passion lors de l’UBA Trends Day, le 18 mars.<\/p>\n","protected":false},"author":4,"featured_media":174314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[16191,16192,11841,16193,16194,15880,9595],"class_list":["post-174373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-katrina-dodd-fr","tag-martin-lindstrom-fr","tag-mia-venken-fr","tag-peter-hinssen-fr","tag-seth-godin-fr","tag-steven-van-belleghem-fr","tag-uba-trends-day-fr"],"acf":[],"yoast_head":"\nReset to common sense \u2013 UBA Trends Day 2021<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reset to common sense \u2013 UBA Trends Day 2021\" \/>\n<meta property=\"og:description\" content=\"Laisser les gens dire quelque chose, red\u00e9finir le capitalisme et r\u00e9introduire le bon sens. Ce sont 3 grands th\u00e8mes que les intervenants Seth Godin, Katrina Dodd et Martin Lindstrom ont abord\u00e9s avec passion lors de l'UBA Trends Day, le 18 mars.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"MediaSpecs\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-18T16:26:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-22T10:44:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"395\" \/>\n\t<meta property=\"og:image:height\" content=\"341\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@Bart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@Bart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/\"},\"author\":{\"name\":\"@Bart\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"headline\":\"Reset to common sense \u2013 UBA Trends Day 2021\",\"datePublished\":\"2021-03-18T16:26:30+00:00\",\"dateModified\":\"2021-03-22T10:44:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/\"},\"wordCount\":1820,\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg\",\"keywords\":[\"Katrina Dodd\",\"Martin Lindstrom\",\"Mia Venken\",\"Peter Hinssen\",\"Seth Godin\",\"Steven Van Belleghem\",\"UBA Trends Day\"],\"articleSection\":[\"Featured\",\"Media - fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/\",\"url\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/\",\"name\":\"Reset to common sense \u2013 UBA Trends Day 2021\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg\",\"datePublished\":\"2021-03-18T16:26:30+00:00\",\"dateModified\":\"2021-03-22T10:44:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#primaryimage\",\"url\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg\",\"contentUrl\":\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg\",\"width\":395,\"height\":341},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediaspecs.be\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reset to common sense \u2013 UBA Trends Day 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediaspecs.be\/#website\",\"url\":\"https:\/\/www.mediaspecs.be\/\",\"name\":\"MediaSpecs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediaspecs.be\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017\",\"name\":\"@Bart\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g\",\"caption\":\"@Bart\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reset to common sense \u2013 UBA Trends Day 2021","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/","og_locale":"fr_FR","og_type":"article","og_title":"Reset to common sense \u2013 UBA Trends Day 2021","og_description":"Laisser les gens dire quelque chose, red\u00e9finir le capitalisme et r\u00e9introduire le bon sens. Ce sont 3 grands th\u00e8mes que les intervenants Seth Godin, Katrina Dodd et Martin Lindstrom ont abord\u00e9s avec passion lors de l'UBA Trends Day, le 18 mars.","og_url":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/","og_site_name":"MediaSpecs","article_published_time":"2021-03-18T16:26:30+00:00","article_modified_time":"2021-03-22T10:44:42+00:00","og_image":[{"width":395,"height":341,"url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg","type":"image\/jpeg"}],"author":"@Bart","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"@Bart","Dur\u00e9e de lecture estim\u00e9e":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#article","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/"},"author":{"name":"@Bart","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"headline":"Reset to common sense \u2013 UBA Trends Day 2021","datePublished":"2021-03-18T16:26:30+00:00","dateModified":"2021-03-22T10:44:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/"},"wordCount":1820,"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg","keywords":["Katrina Dodd","Martin Lindstrom","Mia Venken","Peter Hinssen","Seth Godin","Steven Van Belleghem","UBA Trends Day"],"articleSection":["Featured","Media - fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/","url":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/","name":"Reset to common sense \u2013 UBA Trends Day 2021","isPartOf":{"@id":"https:\/\/www.mediaspecs.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#primaryimage"},"image":{"@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg","datePublished":"2021-03-18T16:26:30+00:00","dateModified":"2021-03-22T10:44:42+00:00","author":{"@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017"},"breadcrumb":{"@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#primaryimage","url":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg","contentUrl":"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2021\/03\/Uitgelichte-afbeelding-UBA-Trends-Day-Katrine-Dodd.jpg","width":395,"height":341},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediaspecs.be\/fr\/reset-to-common-sense-uba-trends-day-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediaspecs.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Reset to common sense \u2013 UBA Trends Day 2021"}]},{"@type":"WebSite","@id":"https:\/\/www.mediaspecs.be\/#website","url":"https:\/\/www.mediaspecs.be\/","name":"MediaSpecs","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediaspecs.be\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/d83b92e96a208300c55cf83440c05017","name":"@Bart","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.mediaspecs.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/824cf9c5b9beb5ba4d806ef2f06f37a1?s=96&d=mm&r=g","caption":"@Bart"}}]}},"_links":{"self":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/174373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/comments?post=174373"}],"version-history":[{"count":0,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/posts\/174373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media\/174314"}],"wp:attachment":[{"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/media?parent=174373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/categories?post=174373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediaspecs.be\/fr\/wp-json\/wp\/v2\/tags?post=174373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}