{"id":174290,"date":"2021-03-18T12:58:00","date_gmt":"2021-03-18T11:58:00","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=174290"},"modified":"2021-03-18T12:58:00","modified_gmt":"2021-03-18T11:58:00","slug":"outbrain-lance-content-coalition","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/outbrain-lance-content-coalition\/","title":{"rendered":"Outbrain lance Content Coalition"},"content":{"rendered":"<p>Outbrain, la plateforme de publicit\u00e9 native, annonce aujourd&rsquo;hui le lancement de <strong>\u00ab Content Coalition \u00bb<\/strong>. Il s\u2019agit d\u2019une initiative qui offre aux \u00e9diteurs la possibilit\u00e9 de diversifier leurs sources d&rsquo;audience via la cr\u00e9ation d\u2019un r\u00e9seau d\u2019\u00e9change.<\/p>\n<p>Cette nouvelle offre, initialement lanc\u00e9e en Australie et en Nouvelle-Z\u00e9lande, est d\u00e9sormais disponible en Europe. Elle fait suite aux r\u00e9cents \u00e9v\u00e9nements en Australie et \u00e0 la d\u00e9cision de Facebook d\u2019interrompre pendant une semaine la diffusion des contenus \u00e9diteurs afin de faire pression sur le gouvernement local. Le g\u00e9ant am\u00e9ricain a, de cette mani\u00e8re, manifest\u00e9 son d\u00e9saccord et provoqu\u00e9 l\u2019annulation d\u2019un projet de loi qui devait le contraindre \u00e0 r\u00e9mun\u00e9rer les groupes de presse pour l\u2019utilisation et la diffusion de leurs contenus. Selon une \u00e9tude Nielsen Digital Content Rating couverte par AdNews, les \u00e9diteurs australiens avaient alors exp\u00e9riment\u00e9 une baisse de trafic de 16%.<\/p>\n<p><strong>Stephanie Himoff<\/strong>, Global VP Supply Partnerships chez Outbrain commente : <em>\u00ab ces r\u00e9cents \u00e9v\u00e8nements d\u00e9montrent une fois de plus que les \u00e9diteurs ne sont pas \u00e0 l\u2019abri de telles d\u00e9cisions arbitraires et qu\u2019ils doivent s\u2019en pr\u00e9munir en diversifiant leurs sources d&rsquo;audience. C\u2019est exactement ce que nous leur proposons avec \u00ab\u00a0Content Coalition\u00a0\u00bb; nous les aidons \u00e0 d\u00e9velopper la fid\u00e9lisation de leur lectorat tout en r\u00e9duisant leur d\u00e9pendance aux plateformes sociales et de recherche \u00bb<\/em>.<\/p>\n<p>Ainsi, afin de soutenir les sites de presse, Outbrain d\u00e9cide d\u2019offrir \u00e0 ses partenaires utilisateurs de la technologie \u201cSmartfeed\u201d un outil gratuit de d\u00e9veloppement et de partage d\u2019audiences entre \u00e9diteurs. Cette mise en commun des contenus g\u00e9n\u00e8re par ailleurs des exp\u00e9riences plus riches pour les utilisateurs, le tout accessible depuis un m\u00eame site m\u00e9dia.<\/p>\n<p><strong>Yaron Galai<\/strong>, Fondateur et co-CEO d\u2019Outbrain conclut : \u00ab<em> nous savons que les lecteurs pr\u00e9f\u00e8rent consulter des nouvelles dans un environnement qui m\u00e9lange de multiples sources d\u2019informations et de points de vue. Pour r\u00e9pondre \u00e0 ce besoin, notre moteur de recommandation poss\u00e8de un syst\u00e8me d\u2019indexation de contenus d\u2019actualit\u00e9 le plus diversifi\u00e9 et le plus fiable au monde. Et aujourd\u2019hui, avec \u00ab\u00a0Content Coalition\u00a0\u00bb, nous f\u00e9d\u00e9rons les \u00e9diteurs pour aller encore plus loin dans l\u2019am\u00e9lioration de l\u2019exp\u00e9rience de nos utilisateurs \u00bb<\/em>.<\/p>\n<p>Utilisant les derni\u00e8res technologies d\u2019Outbrain, cette nouvelle solution permet aux \u00e9diteurs de s\u00e9lectionner les sites avec lesquels ils souhaitent ou non \u00e9changer des liens, et de d\u00e9finir leurs r\u00e8gles et politiques relatives aux types de contenus qui seront recommand\u00e9s. Ensuite, gr\u00e2ce \u00e0 l\u2019intelligence artificielle, ces contenus sont d\u00e9finis en fonction des pr\u00e9f\u00e9rences des lecteurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme de publicit\u00e9 native Outbrain lance Content Coalition. L&rsquo;initiative invite les \u00e9diteurs \u00e0 former des r\u00e9seaux d&rsquo;\u00e9change d&rsquo;audience avec d&rsquo;autres \u00e9diteurs afin de diversifier les sources de r\u00e9f\u00e9rence de leur public.<\/p>\n","protected":false},"author":25,"featured_media":166614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[16180,12349,11778,16179,12011],"class_list":["post-174290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-content-coalition-fr","tag-editeur","tag-outbrain-fr","tag-stephanie-himoff-fr","tag-yaron-galai-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outbrain lance Content Coalition<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/outbrain-lance-content-coalition\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbrain lance Content Coalition\" \/>\n<meta property=\"og:description\" content=\"La plateforme de publicit\u00e9 native Outbrain lance Content Coalition. 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