{"id":17415,"date":"2016-10-13T09:54:51","date_gmt":"2016-10-13T07:54:51","guid":{"rendered":"https:\/\/www.mediaspecs.be\/fr\/?p=17415"},"modified":"2021-04-19T20:07:30","modified_gmt":"2021-04-19T18:07:30","slug":"bd-myshopi-attire-carole-lamarque-pour-son-concept-native-advertising","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/bd-myshopi-attire-carole-lamarque-pour-son-concept-native-advertising\/","title":{"rendered":"BD myShopi attire Carole Lamarque pour son concept native advertising"},"content":{"rendered":"

Son tirage de 1,5 million d\u2019exemplaires fait de myShopizine<\/strong> le plus grand magazine pour consommateurs en Belgique. C\u2019est le native advertising qui inspire le consommateur \u00e0 faire son shopping d\u2019une mani\u00e8re plus maligne et moins ch\u00e8re. Et qui d\u2019autre pour soutenir ce concept native advertising que Carole Lamarque<\/strong>, founding partner de Duval Union Consulting.<\/p>\n

Dans l\u2019\u00e9dition d\u2019octobre de myShopizine, Carole et sa fille Margaux se pr\u00e9sentent en tant que porte-parole pour les annonceurs tels que Delhaize, Ikea, Ecover et Vandersanden Group. Une exp\u00e9rience unique, selon Carole, et une vraie opportunit\u00e9 pour vivre le native advertising de l\u2019int\u00e9rieur.<\/p>\n

Carole: \u00ab\u00a0Le native advertising pourrait et devrait toujours offrir au lecteur une valeur ajout\u00e9e. Il y a une multitude d\u2019exemples de ce qu\u2019il ne faut pas faire. Gr\u00e2ce \u00e0 cette exp\u00e9rience que j\u2019ai eu avec myShopizine, je suis convaincue qu\u2019il est parfaitement r\u00e9alisable de pr\u00e9senter le message de l\u2019annonceur tout en pr\u00e9servant l\u2019authenticit\u00e9 du consommateur central. Il s\u2019agit de trouver une combinaison \u00e9quilibr\u00e9e d\u2019un contenu commercial et plein d\u2019inspiration dont l\u2019annonceur ainsi que le lecteur savent b\u00e9n\u00e9ficier\u00a0\u00bb.<\/p>\n

Les articles de myShopizine seront \u00e9galement disponibles sous forme d\u2019un magazine digital sur myShopi.be<\/a> et seront compl\u00e9t\u00e9s avec d\u2019autres astuces shopping sur blog.myshopi.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Son tirage de 1,5 million d\u2019exemplaires fait de myShopizine le plus grand magazine pour consommateurs en Belgique. Qui d\u2019autre pour soutenir le concept native advertising que Carole Lamarque?<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24],"tags":[8466,8457,16374,16378],"class_list":["post-17415","post","type-post","status-publish","format-standard","hentry","category-people-fr","tag-bd-myshopi-fr","tag-carole-lamarque-fr","tag-duval-union-fr","tag-myshopizine-fr"],"acf":[],"yoast_head":"\nBD myShopi attire Carole Lamarque pour son concept native advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/bd-myshopi-attire-carole-lamarque-pour-son-concept-native-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BD myShopi attire Carole Lamarque pour son concept native advertising\" \/>\n<meta property=\"og:description\" content=\"Son tirage de 1,5 million d\u2019exemplaires fait de myShopizine le plus grand magazine pour consommateurs en Belgique. 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