{"id":17306,"date":"2016-10-12T11:44:30","date_gmt":"2016-10-12T09:44:30","guid":{"rendered":"https:\/\/www.mediaspecs.be\/fr\/?p=17306"},"modified":"2016-10-12T11:44:56","modified_gmt":"2016-10-12T09:44:56","slug":"z-advertising-un-regard-inspirant-sur-la-publicite-2","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/z-advertising-un-regard-inspirant-sur-la-publicite-2\/","title":{"rendered":"Z-Advertising, un regard inspirant sur la publicit\u00e9"},"content":{"rendered":"<p>Depuis le lundi 10 octobre, Canal Z et Kanaal Z pr\u00e9sentent chaque semaine sous le nom Z-Advertising un programme d&rsquo;actualit\u00e9 inspirant sur le th\u00e8me de marques connues, de la communication, des m\u00e9dias et du marketing.<\/p>\n<p>Au fil de 10 \u00e9missions, ils pr\u00e9sentent des cas bien concrets, parmi lesquels Unilever, Spadel, bpost, Alpro, Telenet, MediaMarkt, L\u2019Or\u00e9al, Continental Foods et IKEA. Ils parlent entre autres de strat\u00e9gies publicitaires r\u00e9ussies, de l&rsquo;\u00e9volution et de la transformation num\u00e9rique des m\u00e9dias, de la construction de marques, du retour sur investissement dans la communication et des relations avec les agences.<\/p>\n<p>Dans de courtes sessions d&rsquo;environ trois minutes, des experts du monde de la communication et du marketing en Belgique partagent leur avis, leur vision et leur expertise sur le sujet.<\/p>\n<p>La nouvelle s\u00e9rie est r\u00e9alis\u00e9e en collaboration avec l&rsquo;UBA (Union Belge des Annonceurs) et avec le soutien du partenaire Bisnode.<\/p>\n<a href=\"http:\/\/canalz.levif.be\/business-communities\/z-advertising-un-appui-multiforme-aux-annonceurs-10-10-16\/video-normal-560357.html\"><img decoding=\"async\" class=\"alignnone size-full wp-image-17300\" src=\"https:\/\/www.mediaspecs.be\/wp-content\/uploads\/2016\/10\/Philippe_Wallez.png\" alt=\"Philippe Wallez @ Z-Advertising\" \/><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le lundi 10 octobre, Canal Z et Kanaal Z pr\u00e9sentent chaque semaine sous le nom Z-Advertising un programme d&rsquo;actualit\u00e9 inspirant sur le th\u00e8me de marques connues, de la communication, des m\u00e9dias et du marketing.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[1576,7937,1123,4538,37,4763],"class_list":["post-17306","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-canal-z","tag-kanaal-z-fr","tag-kanaal-z","tag-philippe-wallez","tag-uba-unie-belgische-adverteerders","tag-z-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized 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