{"id":172387,"date":"2021-03-04T20:40:32","date_gmt":"2021-03-04T19:40:32","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=172387"},"modified":"2021-03-04T20:50:01","modified_gmt":"2021-03-04T19:50:01","slug":"le-fam-aide-les-femmes-a-loccasion-de-la-journee-internationale-des-femmes","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-fam-aide-les-femmes-a-loccasion-de-la-journee-internationale-des-femmes\/","title":{"rendered":"FAM aide les femmes \u00e0 l&rsquo;occasion de la journ\u00e9e internationale des femmes"},"content":{"rendered":"<p>Le 8 mars prochain, <strong>FAM<\/strong> <strong>(Female Association of Marketing)<\/strong> organisera un \u00e9v\u00e9nement pour attirer l\u2019attention sur les in\u00e9galit\u00e9s entre les sexes, mais surtout pour donner aux femmes actives des conseils et astuces afin d\u2019am\u00e9liorer leur situation. <a href=\"https:\/\/www.mediaspecs.be\/fr\/agenda\/fam-roundtable-women-join-forces\/\">Plus d&rsquo;informations dans notre Agenda.<\/a><\/p>\n<p><em>\u00ab\u00a0Le sort des femmes ne s\u2019am\u00e9liore pas. Selon le Forum \u00e9conomique mondial, il faudra encore cent ans pour parvenir \u00e0 l\u2019\u00e9galit\u00e9 des sexes. Et le coronavirus vient encore aggraver les choses. Selon une enqu\u00eate men\u00e9e par Deloitte, sept femmes sur dix sont convaincues que le Covid-19 met un frein \u00e0 leur carri\u00e8re. Une autre \u00e9tude, cette fois-ci de McKinsey, r\u00e9v\u00e8le qu\u2019une femme sur quatre faisant partie de la C-suite envisage de mettre un terme \u00e0 sa carri\u00e8re.\u00a0\u00bb<\/em><\/p>\n<p><strong>Isabel Verstraete<\/strong> (The Care Principles), pr\u00e9sidente de BAM FAM, brosse un tableau peu reluisant des in\u00e9galit\u00e9s entre les sexes. Sur base de ce constat, l\u2019Expert Hub BAM FAM de la Belgian Association of Marketing \u2013 charg\u00e9 de valoriser le r\u00f4le des femmes dans la communaut\u00e9 du marketing \u2013 a d\u00e9cid\u00e9 de faire le point sur la situation \u00e0 l\u2019occasion de la Journ\u00e9e internationale des femmes, le 8\u00a0mars prochain.<\/p>\n<p><em>\u00ab Cela fait 110 ans que la premi\u00e8re Journ\u00e9e de la femme a eu lieu. Nous voulons saisir cette occasion pour tendre la main \u00e0 d\u2019autres organisations et entreprises afin d\u2019explorer ensemble diff\u00e9rentes pistes pour aider les femmes. Notre initiative ne s\u2019adresse donc pas uniquement aux marketers. \u00bb<\/em><\/p>\n<h3><strong>Women Join Forces<\/strong><\/h3>\n<p>Pour ce faire, BAM FAM organisera un \u00e9v\u00e9nement (virtuel) appel\u00e9 \u00ab\u00a0Women Join Forces\u00a0\u00bb. Isabel Verstraete explique son d\u00e9roulement : <em>\u00ab Il y aura deux tables rondes \u2013 l\u2019une en fran\u00e7ais et l\u2019autre en n\u00e9erlandais \u2013 qui seront diffus\u00e9es \u00e0 l\u2019heure du lunch. Elles ne dureront qu\u2019une demi-heure, et nous esp\u00e9rons ainsi que les femmes pourront se lib\u00e9rer pendant leur pause de midi. <\/em><em>Nous demanderons \u00e0 des femmes entrepreneures, \u00e0 des coachs et \u00e0 des cadres f\u00e9minins de nous livrer leurs conseils et astuces pour trouver le juste \u00e9quilibre entre vie professionnelle et vie priv\u00e9e et pour faire carri\u00e8re. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 8 mars prochain, FAM (Female Association of Marketing) organise l&rsquo;\u00e9v\u00e9nement \u00ab\u00a0Women Join Forces\u00a0\u00bb pour attirer l\u2019attention sur les in\u00e9galit\u00e9s entre les sexes.<\/p>\n","protected":false},"author":4,"featured_media":172380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[8990,10800,14084],"class_list":["post-172387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-fam-female-association-of-marketing-fr","tag-isabel-verstraete-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FAM aide les femmes \u00e0 l&#039;occasion de la journ\u00e9e internationale des femmes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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