{"id":171088,"date":"2021-01-19T12:56:55","date_gmt":"2021-01-19T11:56:55","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=171088"},"modified":"2021-01-19T12:56:55","modified_gmt":"2021-01-19T11:56:55","slug":"2021-placee-sous-le-signe-de-la-mise-en-oeuvre-du-meaningful-marketing-framework","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/2021-placee-sous-le-signe-de-la-mise-en-oeuvre-du-meaningful-marketing-framework\/","title":{"rendered":"2021 plac\u00e9e sous le signe de la mise en \u0153uvre du Meaningful Marketing Framework"},"content":{"rendered":"

La Belgian Association of Marketing (BAM)<\/strong> d\u00e9marre l\u2019ann\u00e9e en mettant encore plus l\u2019accent sur le meaningful marketing.<\/p>\n

\u00ab\u00a02020 a \u00e9t\u00e9 une ann\u00e9e sp\u00e9ciale pour tout le monde, et notre association n\u2019\u00e9chappe pas \u00e0 la r\u00e8gle\u00a0\u00bb, <\/em>constate le pr\u00e9sident de BAM, Koen Van Impe<\/strong> (&KOO). \u00ab\u00a0Nous avons d\u00fb nous r\u00e9inventer sur le plan op\u00e9rationnel, vu l\u2019importance des \u00e9v\u00e9nements et des remises de prix au sein de nos activit\u00e9s. Avec comme cerise sur le g\u00e2teau notre congr\u00e8s virtuel en d\u00e9cembre qui a attir\u00e9 plus de 1.300 participants, je pense que nous avons relev\u00e9 le d\u00e9fi haut la main.\u00a0\u00bb
\n<\/em><\/p>\n

Pr\u00e9cisons que le contenu du Marketing Congress reste accessible et qu\u2019il n\u2019est pas encore trop tard pour s\u2019inscrire.<\/p>\n

Poursuite de la mise en \u0153uvre du Framework<\/strong><\/h3>\n

En 2021, la BAM entend poursuivre sur la m\u00eame voie en termes d\u2019offre de contenus. D\u2019ailleurs, 2020 n\u2019a certainement pas \u00e9t\u00e9 une ann\u00e9e de perdue \u00e0 cet \u00e9gard. Koen Van Impe<\/strong> explique\u00a0: \u00ab\u00a0La pand\u00e9mie nous a fait plus que jamais prendre conscience que le meaningful marketing, le purpose et la pertinence sont essentiels pour les marques et les entreprises. Je suis tr\u00e8s heureux que le Covid 19 ait quand m\u00eame eu cet effet positif.\u00a0\u00bb<\/em><\/p>\n

Cette ann\u00e9e, l\u2019association professionnelle se concentrera sur la poursuite de la mise en \u0153uvre du Meaningful Marketing Framework, en phase avec ses principales missions, qui sont d\u2019inspirer, former, cr\u00e9er du lien et r\u00e9glementer. Koen Van Impe<\/strong> nous donne quelques exemples\u00a0: \u00ab\u00a0En plus de BAM Education, nous avons cr\u00e9\u00e9 l\u2019ann\u00e9e derni\u00e8re l\u2019Institute for Meaningful Marketing, en collaboration avec Solvay et la Vlerick Business School. En plus d\u2019op\u00e9rer un rapprochement entre ces deux activit\u00e9s, nous souhaitons insuffler le meanigful marketing dans toutes les formations existantes mais aussi y consacrer une formation sp\u00e9cifique.\u00a0\u00bb<\/em><\/p>\n

Student Congress en ligne<\/strong><\/h3>\n

En tant que principale communaut\u00e9 marketing de Belgique, BAM mise sur la formation, l\u2019organisation d\u2019\u00e9v\u00e9nements, la publication de contenus et la r\u00e9glementation pour favoriser les contacts entre les diff\u00e9rents m\u00e9tiers du marketing. La collaboration constitue par cons\u00e9quent l\u2019un des ses principaux axes d\u2019activit\u00e9. L\u2019ann\u00e9e derni\u00e8re, BAM a lanc\u00e9 les Belgian Marketing Awards et la communaut\u00e9 Marketing Belgique, deux initiatives auxquelles de nombreuses autres associations professionnelles se sont jointes.<\/p>\n

Cette ann\u00e9e, l\u2019une des premi\u00e8res activit\u00e9s de l\u2019association sera le Student Congress, qui aura lieu en ligne du 8 au 13\u00a0mars. Le meaningful marketing y jouera une nouvelle fois un r\u00f4le central. Ainsi, diverses pr\u00e9sentations du BAM Marketing Congress consacr\u00e9es \u00e0 ce th\u00e8me seront mises \u00e0 la disposition des \u00e9tudiants. Qui plus est, le coup d\u2019envoi du programme de BAM Education a d\u00e9j\u00e0 \u00e9t\u00e9 donn\u00e9 et les sous-communaut\u00e9s BAM FAM et BYM ont repris leurs activit\u00e9s.<\/p>\n

Koen Van Impe<\/strong> : \u00ab Cr\u00e9er du lien sera cette ann\u00e9e plus important que jamais. Ce sont toutes les sous-communaut\u00e9s qui, ensemble, forment la grande communaut\u00e9 BAM. Il est donc logique que le Meaningful Marketing Framework leur serve \u00e9galement de fil conducteur. \u00bb<\/em><\/p>\n

Cookies<\/strong><\/h3>\n

Concluons par un mot sur le volet r\u00e9glementation, car BAM continue aussi \u00e0 jouer un r\u00f4le de premier plan dans ce domaine. En ce d\u00e9but d\u2019ann\u00e9e, elle s\u2019est unie \u00e0 toute une s\u00e9rie d\u2019acteurs digitaux pour souligner\u00a0le r\u00f4le crucial des cookies analytiques sans opt-in pr\u00e9alable dans notre secteur. En r\u00e9ponse \u00e0 un certain nombre d\u2019autres positions prises par l\u2019Autorit\u00e9 belge de protection des donn\u00e9es (APD) dans sa recommandation sur le traitement des donn\u00e9es personnelles \u00e0 des fins de marketing direct, BAM a pr\u00e9par\u00e9 un \u00ab\u00a0position paper\u00a0\u00bb qui sera soumis prochainement \u00e0 l\u2019ADP. Enfin, l\u2019association planche sur un cadre juridique pour l\u2019utilisation de la liste Robinson, en concertation avec le cabinet d\u2019Eva De Bleeker, secr\u00e9taire d\u2019\u00c9tat au Budget et \u00e0 la Protection des consommateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

La BAM d\u00e9marre l\u2019ann\u00e9e en insistant encore plus sur le meaningful marketing. \u00ab\u00a0La pand\u00e9mie nous a fait plus que jamais prendre conscience que le meaningful marketing, le purpose et la pertinence sont essentiels pour les marques et les entreprises.\u00a0\u00bb<\/p>\n","protected":false},"author":4,"featured_media":42746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[8990,9375,4089,11313],"class_list":["post-171088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-bam-belgian-association-of-marketing-fr","tag-bam-congress-fr","tag-koen-van-impe","tag-meaningful-marketing-fr"],"acf":[],"yoast_head":"\n2021 plac\u00e9e sous le signe de la mise en \u0153uvre du Meaningful Marketing Framework<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/2021-placee-sous-le-signe-de-la-mise-en-oeuvre-du-meaningful-marketing-framework\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2021 plac\u00e9e sous le signe de la mise en \u0153uvre du Meaningful Marketing Framework\" \/>\n<meta property=\"og:description\" content=\"La BAM d\u00e9marre l\u2019ann\u00e9e en insistant encore plus sur le meaningful marketing. 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