{"id":170759,"date":"2021-01-14T18:51:36","date_gmt":"2021-01-14T17:51:36","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=170759"},"modified":"2021-01-15T16:45:36","modified_gmt":"2021-01-15T15:45:36","slug":"le-cinema-connaitrait-la-plus-grande-relance-de-2021-a-declare-bernard-cools-expliquant-les-previsions-de-luma","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/le-cinema-connaitrait-la-plus-grande-relance-de-2021-a-declare-bernard-cools-expliquant-les-previsions-de-luma\/","title":{"rendered":"Investissements m\u00e9dia en 2021 : Bernard Cools clarifie les pr\u00e9visions de l’UMA"},"content":{"rendered":"

Cette ann\u00e9e, Bernard Cools<\/strong> de Space a expos\u00e9 les pr\u00e9dictions de l’UMA lors de la session CommPass The Year Ahead ce 14 janvier. Covid, relance \u00e9conomique et analyse sectorielle sont \u00e0 l\u2019ordre du jour, pour un bilan globalement optimiste et ouvert au d\u00e9bat.<\/p>\n

\u00ab\u2009Si nous prenons les donn\u00e9es du WARC de 2020, on constate que 2020 \u00e9tait en r\u00e9gression s\u00e9v\u00e8re par rapport \u00e0 2019. Moins 16% chez nous, une position m\u00e9diane par rapport au reste de l\u2019Europe.\u2009\u00bb<\/em> dit Bernard Cools.<\/p>\n

\u00ab\u2009Si on parle maintenant de la Belgique 2020 par rapport \u00e0 2019, donc on a des ratios d\u2019\u00e9volutions diff\u00e9rents suivant les sources. Tout le monde est d\u2019accord sur un plan en tout cas. Les quatre sources \u2013 aussi bien Space, OMG, GroupM que WARC \u2013 tout le monde est d\u2019accord sur le fait que le digital s\u2019en soit mieux sorti en 2020 que les autres.\u2009\u00bb<\/em> Et sur l\u2019impact de Covid, il dit\u00a0: \u00ab\u2009Pour le cin\u00e9ma, on est g\u00e9n\u00e9ralement d\u2019accord. C\u2019est lui qui a plus souffert.\u2009\u00bb<\/em><\/p>\n\"\"\"\"\n

\u00ab\u2009Quelle forme aura la reprise\u00a0?\u2009\u00bb <\/em>se demande Bernard Cools. \u00ab\u2009Selon le WARC, 2021 sera en positif partout par rapport \u00e0 2020. Concernant la Belgique, on a des chiffres en positif partout, mais en plus ou moins positif selon les sources. Sur le plan des m\u00e9dias, le cin\u00e9ma fait encore l\u2019objet d\u2019un consensus. C\u2019est lui qui devrait vivre la plus forte correction de 2021.\u2009\u00bb<\/em><\/p>\n\"\"\n

\u00ab\u2009Bref, la reprise, elle sera plus longue qu\u2019un an, si elle a lieu compl\u00e8tement.\u2009\u00bb<\/em> dit-il. \u00ab\u2009La plus certain, tout l\u2019indique, c\u2019est l\u2019augmentation de l\u2019investissement dans les canaux digitaux. Ce n\u2019est pas une bonne nouvelle pour les m\u00e9dias locaux.\u2009\u00bb<\/em><\/p>\n

\u00ab\u2009Une chose qu\u2019on \u00e9voque, c\u2019est la possibilit\u00e9 de la consommation de \u201crevanche\u201d. Apr\u00e8s le lockdown, on va faire la f\u00eate, on va consommer comme des fous, on va r\u00e9cup\u00e9rer tout ce qu\u2019on a perdu pendant le confinement.\u2009\u00bb<\/em> pr\u00e9dit Bernard Cools sur le sujet des investissements.<\/p>\n

Regardez ici la pr\u00e9sentation de Bernard Cools.<\/a><\/p>\n\"\" \"\"\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Selon le WARC, 2021 adoptera une tendance positive sur toute la ligne. Pour la Belgique, nous avons des chiffres positifs partout, mais selon les sources, ces chiffres sont plus ou moins positifs\u00a0\u00bb, d\u00e9clare Bernard Cools de Space.<\/p>\n","protected":false},"author":4,"featured_media":170756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6706,25],"tags":[6699,9728,11702,7594,9041],"class_list":["post-170759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-bernard-cools-fr","tag-commpass-fr","tag-investissements-medias","tag-space-fr","tag-uma-united-media-agencies-fr"],"acf":[],"yoast_head":"\nInvestissements m\u00e9dia en 2021 : Bernard Cools clarifie les pr\u00e9visions de l'UMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/le-cinema-connaitrait-la-plus-grande-relance-de-2021-a-declare-bernard-cools-expliquant-les-previsions-de-luma\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investissements m\u00e9dia en 2021 : Bernard Cools clarifie les pr\u00e9visions de l'UMA\" \/>\n<meta property=\"og:description\" content=\""Selon le WARC, 2021 adoptera une tendance positive sur toute la ligne. 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