{"id":170624,"date":"2021-01-12T16:32:13","date_gmt":"2021-01-12T15:32:13","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=170624"},"modified":"2021-01-12T20:06:22","modified_gmt":"2021-01-12T19:06:22","slug":"dat-belgium-distribue-ses-premiers-labels-video-a-rtl-belgium-et-dpg-media","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/dat-belgium-distribue-ses-premiers-labels-video-a-rtl-belgium-et-dpg-media\/","title":{"rendered":"DAT Belgium distribue ses premiers labels vid\u00e9o \u00e0 RTL Belgium et DPG Media"},"content":{"rendered":"<p>\u00c0 l&rsquo;automne 2020, <strong>Digital Ad Trust Belgium<\/strong> a lanc\u00e9 un label de qualit\u00e9 pour la vid\u00e9o. <strong>RTL Belgium <\/strong>et <strong>DPG Media<\/strong> sont les premiers \u00e9diteurs premium \u00e0 recevoir ce label de qualit\u00e9.<\/p>\n<p>Les exigences de qualit\u00e9 que les \u00e9diteurs vid\u00e9o doivent respecter ont \u00e9t\u00e9 \u00e9tablies en collaboration avec <strong>VIA<\/strong> et r\u00e9pondent \u00e0 des normes \u00e9lev\u00e9es. Outre la s\u00e9curit\u00e9 des marques, la fraude publicitaire et la protection des donn\u00e9es (qui s&rsquo;appliquent \u00e9galement aux labels display), les exigences en mati\u00e8re d&rsquo;exp\u00e9rience utilisateur et de visibilit\u00e9 ont \u00e9t\u00e9 am\u00e9lior\u00e9es pour les publicit\u00e9s vid\u00e9o :<\/p>\n<ul>\n<li>un contenu de moins de 30 secondes ne contient pas de publicit\u00e9s<\/li>\n<li>un contenu de moins d\u2019une minute contient maximum 15 secondes d\u2019espace publicitaire<\/li>\n<li>un contenu de 1 \u00e0 2 minutes contient maximum 20 secondes d\u2019espace publicitaire<\/li>\n<li>un contenu de plus de 2 minutes contient maximum 20 % d\u2019espace publicitaire<\/li>\n<\/ul>\n<p>Les normes de visibilit\u00e9 sont assorties de r\u00e9f\u00e9rences sectorielles sp\u00e9cifiques. Les \u00e9diteurs labellis\u00e9s doivent offrir une garantie de visibilit\u00e9 d\u2019au moins 68 % sur appareil fixe et 64 % sur appareil mobile.<\/p>\n<p><strong>Edouard De Witte,<\/strong> Head of Digital MDI chez IP Belgium: <em>\u00ab Le d\u00e9ploiement du label DAT vid\u00e9o est, pour IP Belgium, l\u2019heureux aboutissement d\u2019une initiative unique et tr\u00e8s importante pour le march\u00e9 publicitaire. Elle vient reconnaitre le travail engag\u00e9 et responsable de nos \u00e9diteurs qui garantissent aux annonceurs des \u00e9crins de qualit\u00e9 et s\u00e9curis\u00e9s pour leurs campagnes. Nous esp\u00e9rons que ces premiers sites en entra\u00eeneront d\u2019autres, ce qui permettra de mieux mettre en \u00e9vidence le caract\u00e8re premium des m\u00e9dias que nous repr\u00e9sentons. \u00bb<\/em><\/p>\n<p><strong>Olivier Van Zeebroeck<\/strong>, Digital Director chez DPG Media : <em>\u00ab L&rsquo;acc\u00e9l\u00e9ration num\u00e9rique est pass\u00e9 \u00e0 une vitesse sup\u00e9rieure l&rsquo;ann\u00e9e derni\u00e8re. En raison de la part importante des investissements num\u00e9riques dans le m\u00e9dia mix, la transparence et les garanties de qualit\u00e9 au sein de l&rsquo;\u00e9cosyst\u00e8me digital deviennent de plus en plus importantes pour les annonceurs. Le label DAT, d\u00e9sormais \u00e9galement disponible pour la vid\u00e9o en ligne, est une premi\u00e8re \u00e9tape importante et nous esp\u00e9rons que de plus en plus de sites web rejoindront l\u2019initiative. \u00bb<\/em><\/p>\n<p>DPG Media (HLN, De Morgen et 7sur7), qui poss\u00e9dait d\u00e9j\u00e0 un label pour le display, l\u2019a renouvel\u00e9 pour l\u2019ann\u00e9e \u00e0 venir, de m\u00eame que Roularta (Le Vif) et Rossel (Sudpresse et Le Soir).<\/p>\n<p>Les \u00e9diteurs display et vid\u00e9os ont jusqu&rsquo;au 25 mars pour soumettre leur candidature sur <a href=\"http:\/\/www.digitaladtrust.be\">www.digitaladtrust.be<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;automne 2020, Digital Ad Trust Belgium a lanc\u00e9 un label de qualit\u00e9 pour la vid\u00e9o. RTL Belgium et DPG Media sont les premiers \u00e9diteurs premium \u00e0 recevoir ce label de qualit\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":170620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[12792,12369,4759,7584,9682,1078],"class_list":["post-170624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-digital-ad-trust-belgium-fr","tag-dpg-media-fr","tag-edouard-de-witte","tag-ip-belgium-fr","tag-olivier-van-zeebroeck-fr","tag-rtl-belgium"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DAT Belgium distribue ses premiers labels vid\u00e9o \u00e0 RTL Belgium et DPG Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/dat-belgium-distribue-ses-premiers-labels-video-a-rtl-belgium-et-dpg-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAT Belgium distribue ses premiers labels vid\u00e9o \u00e0 RTL Belgium et DPG Media\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l&#039;automne 2020, Digital Ad Trust Belgium a lanc\u00e9 un label de qualit\u00e9 pour la vid\u00e9o. 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