{"id":170291,"date":"2021-01-05T15:55:01","date_gmt":"2021-01-05T14:55:01","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=170291"},"modified":"2021-01-05T21:52:54","modified_gmt":"2021-01-05T20:52:54","slug":"une-cooperation-unique-pendant-leuro-2020-entre-la-rtbf-clear-channel-belgium-et-le-rmb","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/une-cooperation-unique-pendant-leuro-2020-entre-la-rtbf-clear-channel-belgium-et-le-rmb\/","title":{"rendered":"Coop\u00e9ration unique pendant l’Euro 2020 entre RTBF, Clear Channel et RMB"},"content":{"rendered":"

Pendant l’Euro 2020, la RTBF, Clear Channel Belgium et RMB s’associent pour offrir une exp\u00e9rience unique, avec les plus beaux goals du Championnat d’Europe et – esp\u00e9rons-le – ceux des Diables Rouges. Cette offre d’images exceptionnelles, diffus\u00e9e sur le r\u00e9seau num\u00e9rique de Clear Channel, est ouverte au sponsoring. Une garantie pour les annonceurs de communiquer diff\u00e9remment pendant le Championnat d’Europe et d’associer leur marque \u00e0 un projet unique et cr\u00e9atif.<\/p>\n

Le championnat d’Europe de football, qui a conserv\u00e9 son nom malgr\u00e9 un an de retard d\u00fb \u00e0 la pand\u00e9mie de Covid-19, durera cinq semaines et se d\u00e9roulera entre le 11 juin et le 11 juillet 2021. La RTBF diffuse tous les matches \u00e0 la t\u00e9l\u00e9vision et sur Auvio. Un certain nombre de matches seront \u00e9galement diffus\u00e9s \u00e0 la radio. En ce qui concerne la vid\u00e9o, les images les plus fortes de la RTBF seront \u00e9galement diffus\u00e9es sur les \u00e9crans dans la rue.<\/p>\n

Le \u00ab Goal of the day \u00bb sur le r\u00e9seau DOOH de Clear Channel<\/strong><\/h3>\n

Concr\u00e8tement, l’accord entre la RTBF, Clear Channel et RMB consiste \u00e0 diffuser chaque jour, sur le r\u00e9seau digital de Clear Channel, le plus beau but de l\u2019UEFA EURO 2020 marqu\u00e9 la veille. La diffusion, en format snacking de 6 secondes, se d\u00e9roulera pendant 20 heures sur les \u00e9crans 2m\u00b2 City Play et I-Conic de Clear Channel dans la r\u00e9gion de Bruxelles Capitale et dans plusieurs grandes villes de Wallonie.<\/p>\n

Au plan publicitaire, le partenaire du \u00ab Goal of the day \u00bb profitera d\u2019une visibilit\u00e9 optimale. L\u2019\u00e9cran digital sera divis\u00e9 en deux parties : l\u2019une accueillera les images du but tandis que l\u2019autre sera r\u00e9serv\u00e9e \u00e0 l\u2019annonceur sponsor de l\u2019op\u00e9ration.<\/p>\n

Vincent Crabb\u00e9<\/strong>, Directeur Marketing & Communication de la RTBF : \u00ab Dans sa volont\u00e9 de toujours innover pour toucher au mieux ses publics, la RTBF est fi\u00e8re de rendre ses contenus disponibles sur les supports digitaux de Clear Channel. Une vraie innovation digitale et un partenariat constructif \u00bb<\/em>.<\/p>\n

Baudouin van den Berg<\/strong>, Sales Director de Clear Channel Belgium, ajoute : \u00ab Cette offre sponsoring illustre la parfaite compl\u00e9mentarit\u00e9 de nos diff\u00e9rents canaux de communication. La souplesse et la flexibilit\u00e9 de notre r\u00e9seau digital out-of-home nous permettent d\u2019adapter les messages en temps r\u00e9el et d\u2019ajouter du contenu r\u00e9dactionnel contextuel toujours plus pertinent. La multiplicit\u00e9 des points de contact entre le digital, la t\u00e9l\u00e9vision, le DOOH ainsi que la radio offre \u00e0 l\u2019annonceur la possibilit\u00e9 de toucher sa cible tout au long de la journ\u00e9e. Grace \u00e0 cette synergie entre Clear Channel, RMB et la RTBF, nous venons avec une vraie plus-value ainsi qu\u2019une proposition innovante pour nos clients \u00bb<\/em>.<\/p>\n

Catherine Servaes<\/strong>, Development & Partnerships Director de RMB : \u00ab Une id\u00e9e toute simple partag\u00e9e avec nos coll\u00e8gues de la RTBF, avec comme objectif l\u2019innovation en mati\u00e8re d\u2019offres de sponsoring, et la rencontre avec une autre r\u00e9gie dynamique ont suffi pour que naisse rapidement une collaboration vertueuse entre les trois parties. Nous esp\u00e9rons que les annonceurs y verront une opportunit\u00e9 sans pr\u00e9c\u00e9dent et que le succ\u00e8s de cette initiative nous permettra de reproduire r\u00e9guli\u00e8rement cette exp\u00e9rience \u00e0 d\u2019autres occasions avec nos nouveaux partenaires \u00bb.<\/em><\/p>\n

L\u2019offre commerciale, en cours de finalisation, sera pr\u00e9sent\u00e9e incessamment au march\u00e9 publicitaire. Attractive et in\u00e9dite, elle repr\u00e9sente l\u2019opportunit\u00e9 pour une marque de communiquer dans le cadre de l\u2019UEFA EURO 2020 d\u2019une mani\u00e8re nouvelle et tout \u00e0 fait inattendue. Cette offre, exclusivement commercialis\u00e9e par RMB, est ouverte autant aux partenaires des Diables Rouges qu\u2019aux autres annonceurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pendant l’Euro 2020, la RTBF, Clear Channel Belgium et RMB uniront leurs forces. Ils veulent que les plus belles images de l’Euro 2020 vivent sur le plus grand nombre possible d’\u00e9crans accessibles au public, y compris des \u00e9crans vid\u00e9o dans la rue.<\/p>\n","protected":false},"author":25,"featured_media":170288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,25],"tags":[13410,15651,7999,15705,7831,8507,15345],"class_list":["post-170291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-media-fr","tag-baudouin-van-de-berg-fr","tag-catherine-servaes-fr","tag-clear-channel-belgium-fr","tag-euro-2020-fr","tag-rmb-fr","tag-rtbf-fr","tag-vincent-crabbe-fr"],"acf":[],"yoast_head":"\nCoop\u00e9ration unique pendant l'Euro 2020 entre RTBF, Clear Channel et RMB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/une-cooperation-unique-pendant-leuro-2020-entre-la-rtbf-clear-channel-belgium-et-le-rmb\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coop\u00e9ration unique pendant l'Euro 2020 entre RTBF, Clear Channel et RMB\" \/>\n<meta property=\"og:description\" content=\"Pendant l'Euro 2020, la RTBF, Clear Channel Belgium et RMB uniront leurs forces. 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