{"id":169653,"date":"2020-12-16T11:10:10","date_gmt":"2020-12-16T10:10:10","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=169653"},"modified":"2020-12-16T21:20:50","modified_gmt":"2020-12-16T20:20:50","slug":"changements-au-sein-du-comite-de-direction-rmb-catherine-servaes-quitte-lentreprise-promotion-pour-valerie-janssens","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/changements-au-sein-du-comite-de-direction-rmb-catherine-servaes-quitte-lentreprise-promotion-pour-valerie-janssens\/","title":{"rendered":"Changements au sein du comit\u00e9 de direction RMB : Catherine Servaes quitte l’entreprise, promotion pour Val\u00e9rie Janssens"},"content":{"rendered":"

RMB<\/strong> annonce aujourd’hui la d\u00e9cision de Catherine Servaes<\/strong>, directrice du d\u00e9veloppement et des partenariats, de quitter l’entreprise. Parall\u00e8lement, Val\u00e9rie Janssens<\/strong>, qui dirige la transformation num\u00e9rique de l’entreprise depuis 2019, sera promue directrice du d\u00e9veloppement.<\/p>\n

Catherine Servaes quittera le RMB le 31 mars avec \u00ab\u00a0l\u2019excellent souvenir d\u2019une exp\u00e9rience fabuleuse men\u00e9e aux c\u00f4t\u00e9s d\u2019interlocuteurs et de coll\u00e8gues passionnants et attachants \u00bb.<\/em> Jusqu’\u00e0 cette date, elle veillera, avec le comit\u00e9 ex\u00e9cutif du RMB, au bon d\u00e9roulement de la transition. Elle a \u00e9norm\u00e9ment contribu\u00e9 \u00e0 \u00e9tablir les relations privil\u00e9gi\u00e9es de RMB avec ses partenaires m\u00e9diatiques.<\/p>\n

Yves G\u00e9rard<\/strong>, CEO de RMB\u00a0: \u00ab Je n\u2019aurai sans doute jamais de mots assez forts pour remercier Catherine pour sa loyaut\u00e9 envers RMB et pour le travail qu\u2019elle y a accompli. Nous sommes, elle et moi, au sein de cette entreprise, des comparses, des coll\u00e8gues, mais aussi des amis. Catherine a v\u00e9cu tous les d\u00e9veloppements de la soci\u00e9t\u00e9 : elle a largement contribu\u00e9 \u00e0 leur succ\u00e8s et \u00e0 la r\u00e9ussite de RMB en tant que r\u00e9gie publicitaire de r\u00e9f\u00e9rence en Belgique. Avec son d\u00e9part, c\u2019est un petit bout d\u2019\u00e2me de RMB qui – loin du \u00ab maelstr\u00f6m publicitaire \u00bb qui agite notre march\u00e9 – s\u2019envole vers des horizons que je lui souhaite absolument \u00e9panouissants. Merci \u00e0 toi, Catherine. \u00bb<\/em><\/p>\n

Val\u00e9rie Janssens rejoint le comit\u00e9 de direction<\/strong><\/h3>\n

La nomination de Val\u00e9rie Janssens au poste de \u00ab Development Director \u00bb s\u2019inscrit dans la strat\u00e9gie de d\u00e9veloppement de RMB qui souhaite adapter son business model \u00e0 l\u2019horizon 2021-2022. A partir du 1er janvier 2021, en tant que Development Director, Val\u00e9rie continuera \u00e0 piloter la transformation digitale de l\u2019entreprise. Plus pr\u00e9cis\u00e9ment, elle g\u00e8rera les dossiers suivants : adaptation de l’ERP (Enterprise Resource Planning) afin d\u2019int\u00e9grer les nouvelles r\u00e9alit\u00e9s des environnements lin\u00e9aires et non-lin\u00e9aires dans une approche cross-m\u00e9dia, d\u00e9veloppement d’une plateforme data moderne permettant d\u2019introduire des logiques data dans tous les processus commerciaux et la relation avec les partenaires m\u00e9dias actuels de la r\u00e9gie pour les dossiers strat\u00e9giques et technologiques.<\/p>\n

Yves G\u00e9rard<\/strong>, CEO de RMB\u00a0: \u00ab Val\u00e9rie pr\u00e9sente le profil id\u00e9al pour une fonction relative aux mati\u00e8res multiples \u00e0 g\u00e9rer qui sont, par ailleurs, strat\u00e9giques pour l\u2019entreprise. Gr\u00e2ce \u00e0 sa formation et \u00e0 son parcours pluridisciplinaire dans l\u2019univers des m\u00e9dias et des telcos, elle a acquis une parfaite connaissance et une vison \u00e0 360\u00b0 des enjeux, des besoins, des forces, et aussi des faiblesses de RMB. Je me r\u00e9jouis de la cr\u00e9ation de ce poste de \u00ab Development Director \u00bb et de l\u2019arriv\u00e9e de Val\u00e9rie au sein du management de RMB. La contribution de Val\u00e9rie, dans le travail collectif qu\u2019effectue le comit\u00e9 de direction pour mener \u00e0 bien notre transformation, ne fera que renforcer la pertinence du d\u00e9veloppement de l\u2019entreprise dans ce moment crucial \u00bb<\/em>.<\/p>\n

Comme annonc\u00e9 \u00e0 l\u2019occasion de son 35\u00e8me anniversaire en octobre dernier, RMB est aujourd\u2019hui \u00e0 un tournant de son histoire. Occup\u00e9e depuis un moment \u00e0 son d\u00e9veloppement digital, l\u2019entreprise a r\u00e9cemment entam\u00e9 un programme de transformation majeur, visant \u00e0 faire passer RMB d\u2019une entreprise media-centric et human-driven \u00e0 une organisation customer-centric et data-driven, o\u00f9 l\u2019humain s\u2019appuie sur la technologie pour d\u00e9ployer tout son potentiel de cr\u00e9ativit\u00e9 et d\u2019innovation. L\u2019objectif final, bien entendu, \u00e9tant de r\u00e9pondre plus efficacement et plus rapidement aux besoins \u00e9volutifs des annonceurs et des agences m\u00e9dia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Catherine Servaes, Development & Partnerships Director, a d\u00e9cid\u00e9 de quitter RMB apr\u00e8s 32 ans. Val\u00e9rie Janssens sera promue Development Director et se concentrera sur la mise en \u0153uvre du nouveau mod\u00e8le publicitaire de la r\u00e9gie.<\/p>\n","protected":false},"author":25,"featured_media":159588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6706,24],"tags":[15651,7831,15650,7850],"class_list":["post-169653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-fr","category-people-fr","tag-catherine-servaes-fr","tag-rmb-fr","tag-valerie-janssens-fr","tag-yves-gerard-fr"],"acf":[],"yoast_head":"\nChangements au sein du comit\u00e9 de direction RMB : Catherine Servaes quitte l'entreprise, promotion pour Val\u00e9rie Janssens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/changements-au-sein-du-comite-de-direction-rmb-catherine-servaes-quitte-lentreprise-promotion-pour-valerie-janssens\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changements au sein du comit\u00e9 de direction RMB : Catherine Servaes quitte l'entreprise, promotion pour Val\u00e9rie Janssens\" \/>\n<meta property=\"og:description\" content=\"Catherine Servaes, Development & Partnerships Director, a d\u00e9cid\u00e9 de quitter RMB apr\u00e8s 32 ans. 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