{"id":169417,"date":"2020-12-11T14:38:50","date_gmt":"2020-12-11T13:38:50","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=169417"},"modified":"2020-12-11T16:15:52","modified_gmt":"2020-12-11T15:15:52","slug":"accord-de-gestion-vrt-les-acteurs-commerciaux-decus-par-la-liberte-numerique-vrt","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/accord-de-gestion-vrt-les-acteurs-commerciaux-decus-par-la-liberte-numerique-vrt\/","title":{"rendered":"Accord de gestion VRT : Les acteurs commerciaux d\u00e9\u00e7us par la libert\u00e9 num\u00e9rique de la VRT"},"content":{"rendered":"<p>Les acteurs priv\u00e9s <strong>DPG Media<\/strong>, <strong>Mediahuis<\/strong>, <strong>Roularta<\/strong>, <strong>Mediafin<\/strong> et <strong>SBS Belgium<\/strong> ont r\u00e9pondu au nouvel accord de gestion dans une communication commune. Selon leurs propres termes, ils prennent note de l&rsquo;objectif que la VRT devrait agir pour renforcer le secteur.<\/p>\n<p>Les cinq entreprises soulignent que l&rsquo;accord de gestion fa\u00e7onne dans une large mesure l&rsquo;ensemble du paysage m\u00e9diatique pour les ann\u00e9es \u00e0 venir. Selon eux, le fait que la VRT soit charg\u00e9e de maintenir l&rsquo;\u00e9cosyst\u00e8me local fort signifie qu&rsquo;elle doit coop\u00e9rer le plus possible avec les autres acteurs, perturber le moins possible le march\u00e9 et le renforcer l\u00e0 o\u00f9 c&rsquo;est possible.<\/p>\n<p>Cependant, ils estiment que la VRT se voit accorder trop de libert\u00e9 dans un certain nombre de domaines et qu&rsquo;il n&rsquo;existe aucune d\u00e9finition d\u00e9taill\u00e9e de la mani\u00e8re dont les radiodiffuseurs doivent \u00e9viter de perturber le march\u00e9 en m\u00eame temps.<\/p>\n<p>Pour plus d&rsquo;informations et l&rsquo;interview compl\u00e8te, consultez <a href=\"https:\/\/www.mediaspecs.be\/beheersovereenkomst-vrt-commerciele-spelers-teleurgesteld-in-digitale-vrijheid-vrt\/\">notre article en n\u00e9erlandais<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les soci\u00e9t\u00e9s de m\u00e9dias commerciales DPG Media, Mediahuis, Roularta, Mediafin et SBS Belgium ont r\u00e9agi au nouvel accord de gestion dans une communication commune. \u00ab\u00a0La libert\u00e9 num\u00e9rique de la VRT aura un impact sur l&rsquo;ensemble du secteur\u00a0\u00bb, semble-t-il.<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[13860,12369,8274,3446,54,8348,8265],"class_list":["post-169417","post","type-post","status-publish","format-standard","hentry","category-media-fr","tag-contrat-de-gestion","tag-dpg-media-fr","tag-mediafin-fr","tag-mediahuis","tag-roularta-advertising-fr","tag-sbs-belgium-fr","tag-vrt-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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