{"id":169359,"date":"2020-12-11T14:39:09","date_gmt":"2020-12-11T13:39:09","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=169359"},"modified":"2020-12-11T14:40:01","modified_gmt":"2020-12-11T13:40:01","slug":"wunderman-thompson-est-le-grand-gagnant-des-iab-mixx-awards","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/wunderman-thompson-est-le-grand-gagnant-des-iab-mixx-awards\/","title":{"rendered":"Wunderman Thompson est le grand gagnant des IAB MIXX Awards"},"content":{"rendered":"

La remise des IAB MIXX Awards<\/strong> s’est d\u00e9roul\u00e9e cette ann\u00e9e sous forme num\u00e9rique, avec une pr\u00e9sentation de Bart Swimberghe (Proximus) et Charlotte van Coevorden (Mediahuis Connect).<\/p>\n

Les quatre jurys \u00e9taient pr\u00e9sid\u00e9s par Alain Mayn\u00e9 (Hoet & Hoet – Digital Design – UX), Valerie Bracke (KBC – Digital Communcation), Corinne Verstraete (MediaCom – Digital Media) et Laurent Deramaix (Business Elements – Digital Marketing Technology). Ils ont examin\u00e9 un total de 139 cas (dont 109 cas individuels) et ont d\u00e9cern\u00e9 un total de 32 prix, le plus notable \u00e9tant la r\u00e9colte Wunderman Thompson. L’agence a remport\u00e9 pas moins de 10 prix.<\/p>\n

Digital Design \u2013 UX<\/h3>\n

Wunderman Thompson a remport\u00e9 un prix de bronze, d’argent et d’or dans la cat\u00e9gorie Best User Experience (au sein de Digital Design – UX) avec respectivement Lunch Buddies, .COMDOM et Telenet Phub’d ! Dans la cat\u00e9gorie Best Visual Design (au sein de Digital Design – UX), il a remport\u00e9 l’argent et l’or avec Telenet Phub’d ! et .COMDOM. Le bronze dans cette cat\u00e9gorie a \u00e9t\u00e9 attribu\u00e9 \u00e0 Campari Coasters de FamousGrey.<\/p>\n

Digital Communication<\/h3>\n

Dans le domaine de la communication num\u00e9rique, la cat\u00e9gorie covid, qui a re\u00e7u le plus grand nombre d’inscriptions, s’est distingu\u00e9e. Elle s\u2019est sold\u00e9e par deux Gold : Corona puts a strike through its logo (Kunstmaan) et Jupiler \u2013 postpone your birthday (BBDO). Le Silver est all\u00e9 \u00e0 Mutant pour One for All, tandis que le Bronze a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 la Social Summer Brochure de mortierbrigade.<\/p>\n

Dans la cat\u00e9gorie Best Campaign Commercial, cette derni\u00e8re agence a re\u00e7u le Gold pour Unfindable Street. Les deux Silver ont \u00e9t\u00e9 d\u00e9cern\u00e9s \u00e0 Telenet Phub’d ! (Wunderman Thompson) et Ikea Petunes (Ogilvy Social.Lab)\u2009; les deux Bronze ont r\u00e9compens\u00e9 Ad without a break (Wunderman Thompson) et Ud\u00e4v Krit – Launch Kruidvat Make-up (Oona).<\/p>\n

Digital Media<\/h3>\n

Le jury Digital Media s\u2019est pench\u00e9 sur trois cat\u00e9gories : Best Influencer Campaign, Best Use of Marketing Technology et Best Media Engagement Campaign. Dans cette derni\u00e8re, le Gold est all\u00e9 \u00e0 Wunderman Thompson pour Telenet Go, tout comme le Silver pour Ad without the break. Le Bronze a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Ogilvy Social.Lab pour The Affordable Banana.<\/p>\n

Pas de Gold dans Best Use of Marketing Technology. Semetis a re\u00e7u le Silver pour Scarlet Pioneering With Dynamic Audio Personalization, tandis que le Bronze a \u00e9t\u00e9 attribu\u00e9 \u00e0 Mediacom pour Ghost of Tsushima. Dans cette cat\u00e9gorie, un prix sp\u00e9cial a \u00e9galement \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Exterioo Cookie-less d\u2019AdSomeNoise.<\/p>\n

Le Gold dans Best Influencer Campaign est all\u00e9 \u00e0 Oona pour Ud\u00e4v Krit – Launch Kruidvat Make-up, qui a devanc\u00e9 Mutant avec #therealchallenge (Silver) et Campari Toasters de FamousGrey (Bronze).<\/p>\n

Digital Marketing Technology<\/h3>\n

Le dernier jury a \u00e9galement \u00e9t\u00e9 le plus s\u00e9v\u00e8re. Dans la cat\u00e9gorie Best International Marketing, seul un Gold a \u00e9t\u00e9 d\u00e9cern\u00e9, pour Dentsu Marketing Cloud. Dans la cat\u00e9gorie Best Belgian Marketing Tool, le Gold est all\u00e9 \u00e0 Feelin. Real people, real feelings, real insights. Dropsolid Experience Cloud (DXP) a re\u00e7u le Silver, tandis que le Bronze a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 SEO Software \u2013 collaboration with Media-Market.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e, la c\u00e9r\u00e9monie des IAB MIXX Awards s’est d\u00e9roul\u00e9e enti\u00e8rement en num\u00e9rique. Les jurys ont d\u00e9cern\u00e9 32 prix sur un total de 139 cas soumis. Wunderman Thompson a \u00e9t\u00e9 couronn\u00e9 grand gagnant avec 10 prix. <\/p>\n","protected":false},"author":25,"featured_media":47667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[12426,8990,13735,8115,12203,9192,14378,10976,10460],"class_list":["post-169359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-alain-mayne-fr","tag-bam-belgian-association-of-marketing-fr","tag-bart-swimberghe-fr","tag-charlotte-van-coevorden-fr","tag-corinne-verstraete-fr","tag-mixx-awards-fr","tag-laurent-deramaix-fr","tag-valerie-bracke-fr","tag-wunderman-antwerp-fr"],"acf":[],"yoast_head":"\nWunderman Thompson est le grand gagnant des IAB MIXX Awards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/wunderman-thompson-est-le-grand-gagnant-des-iab-mixx-awards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wunderman Thompson est le grand gagnant des IAB MIXX Awards\" \/>\n<meta property=\"og:description\" content=\"Cette ann\u00e9e, la c\u00e9r\u00e9monie des IAB MIXX Awards s'est d\u00e9roul\u00e9e enti\u00e8rement en num\u00e9rique. 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