{"id":168985,"date":"2020-12-03T16:11:51","date_gmt":"2020-12-03T15:11:51","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=168985"},"modified":"2020-12-04T08:59:53","modified_gmt":"2020-12-04T07:59:53","slug":"pebble-media-propose-desormais-spotify-via-programmatic-buying","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/pebble-media-propose-desormais-spotify-via-programmatic-buying\/","title":{"rendered":"Pebble Media propose d\u00e9sormais Spotify via programmatic buying"},"content":{"rendered":"<p><strong>Spotify<\/strong> et <strong>Pebble Media<\/strong> renforcent leur collaboration en rendant possible le programmatic buying sur le march\u00e9 belge. Fort de sa pr\u00e9sence et de sa connaissance du march\u00e9 belge, Pebble Media va se rapprocher des trading desks afin d&rsquo;int\u00e9grer encore mieux ce mode d&rsquo;achat sur le march\u00e9 de la publicit\u00e9 et positionner Spotify comme la destination de l&rsquo;audio num\u00e9rique.<\/p>\n<p>Spotify est le fournisseur de streaming audio le plus populaire au monde. Cela offre des opportunit\u00e9s commerciales pour l&rsquo;audio, mais aussi pour la vid\u00e9o. En raison de la grande implication des utilisateurs sur la plateforme, Spotify peut pr\u00e9senter des taux d&rsquo;ach\u00e8vement extr\u00eamement \u00e9lev\u00e9s. En plus de l&rsquo;audio, Pebble Media proposera \u00e9galement de la vid\u00e9o via programmatic buying.<\/p>\n<p><strong>Koen Van Rhijn<\/strong>, CEO de Pebble Media : <em>\u00ab Depuis quelque temps, nous constatons une \u00e9volution de l&rsquo;affichage et de la publicit\u00e9 vid\u00e9o vers des achats plus automatis\u00e9s ou programmatiques. C&rsquo;est pourquoi nous sommes heureux de pouvoir d\u00e9sormais proposer Spotify sur le march\u00e9 via programmatic buying. Cela correspond \u00e0 notre fa\u00e7on de travailler et \u00e0 la demande du march\u00e9. En proposant le programmatic buying, nous abaissons le seuil d&rsquo;acc\u00e8s \u00e0 Spotify pour les annonceurs qui ne connaissent pas encore Spotify. Ils peuvent maintenant d\u00e9couvrir et tester facilement la plate-forme \u00bb.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify et Pebble Media renforcent leur collaboration en permettant le programmatic buying sur le march\u00e9 belge. Pebble Media va se rapprocher des trading desks afin d&rsquo;int\u00e9grer encore mieux ce mode d&rsquo;achat sur le march\u00e9 de la publicit\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":168979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[25],"tags":[8022,8024,7854],"class_list":["post-168985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-koen-van-rhijn-fr","tag-pebble-media-fr","tag-spotify-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pebble Media propose d\u00e9sormais Spotify via programmatic buying<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/pebble-media-propose-desormais-spotify-via-programmatic-buying\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pebble Media propose d\u00e9sormais Spotify via programmatic buying\" \/>\n<meta property=\"og:description\" content=\"Spotify et Pebble Media renforcent leur collaboration en permettant le programmatic buying sur le march\u00e9 belge. 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