{"id":168974,"date":"2020-12-03T15:41:15","date_gmt":"2020-12-03T14:41:15","guid":{"rendered":"https:\/\/www.mediaspecs.be\/?p=168974"},"modified":"2020-12-04T08:50:21","modified_gmt":"2020-12-04T07:50:21","slug":"the-pool-lance-la-campagne-winkelhiermaand-avec-unizo","status":"publish","type":"post","link":"https:\/\/www.mediaspecs.be\/fr\/the-pool-lance-la-campagne-winkelhiermaand-avec-unizo\/","title":{"rendered":"The Pool lance la campagne \u2018Winkelhiermaand\u2019 avec Unizo"},"content":{"rendered":"

\u00c0 l\u2019heure o\u00f9 le consommateur est demandeur de formules de shopping s\u00fbres, les magasins non essentiels peuvent rouvrir leurs portes. Le moment id\u00e9al pour The Pool<\/strong> pour s\u2019allier \u00e0 Unizo, PuurGent et la ville de Genk en vue de donner un coup de pouce au shopping local et faire de d\u00e9cembre le \u2018Winkelhiermaand\u2019<\/a>.<\/p>\n

La campagne est lanc\u00e9e dans toute la Flandre, mais prend \u00e7\u00e0 et l\u00e0 aussi une forte dimension locale, comme en attestent les collaborations avec PuurGent et la ville de Genk. Outre des spots TV 20\u201d (sur les cha\u00eenes VIER, VIJF et ZES de SBS via Smart AD, cibl\u00e9s en fonction de la localisation), The Pool a aussi cr\u00e9\u00e9 des annonces et des articles de contenu dans Libelle, soutenus par un dossier natif sur les sites d\u2019information de Mediahuis. Des Flamands connus comme Evy Gruyaert, le chef P\u00e9p\u00e9 et l\u2019influenceuse Elissa Guarraci se sont attel\u00e9s \u00e0 soutenir \u00e0 fond la campagne. Ils nous invitent \u00e0 d\u00e9couvrir leurs adresses locales favorites dans leur ville de c\u0153ur.<\/p>\n

Katrien Willems<\/strong>, Crossmedia Ambassador The Pool : \u00ab D\u2019une part, l\u2019id\u00e9e est de sensibiliser les Flamands \u00e0 l\u2019importance du shopping local et, d\u2019autre part, de les inciter \u00e0 faire toutes leurs emplettes de fin d\u2019ann\u00e9e localement, en toute s\u00e9curit\u00e9. Nous sommes tr\u00e8s fiers de cette campagne, car nous avons la confiance d’Unizo pour travailler ensemble et parce que nous valorisons les campagnes avec un ‘objectif’ d’une importance capitale. \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Maintenant que les magasins non essentiels peuvent rouvrir leurs portes, The Pool – avec Unizo, PuurGent et la ville de Genk – veut donner un coup de pouce au shopping local. Ils font de d\u00e9cembre le \u00ab\u00a0Shop Here Month\u00a0\u00bb.<\/p>\n","protected":false},"author":25,"featured_media":168965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[9675,2116,9929],"class_list":["post-168974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-fr","tag-katrien-willems-fr","tag-the-pool","tag-unizo-fr"],"acf":[],"yoast_head":"\nThe Pool lance la campagne \u2018Winkelhiermaand\u2019 avec Unizo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediaspecs.be\/fr\/the-pool-lance-la-campagne-winkelhiermaand-avec-unizo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pool lance la campagne \u2018Winkelhiermaand\u2019 avec Unizo\" \/>\n<meta property=\"og:description\" content=\"Maintenant que les magasins non essentiels peuvent rouvrir leurs portes, The Pool - avec Unizo, PuurGent et la ville de Genk - veut donner un coup de pouce au shopping local. 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